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Using Social Media for
Competitive Advantage
       Jon Ingham
     Social Advantage
• Intangible Value
  Strategy Map

• Value Triangle

• Social and Relational
  Capital

• Capability to
  Organisational
 ...
th        s es
                 ro
                   w          es
              G          oc
            &          Pr
...
th       s es
                                                 ro
                                                   w    ...
Value for
Money
Adding
Value
Creating
Value
Enterprise 2.0?


                                   es
                                 ss
                              ...
Social Business?



                                    es
                                 ss
                           ...
Competitive Society?



                                    es
                                 ss
                       ...
Fin
                        Phy            anc
                              sica        ial
                             ...
ct
                            pa
                          Im
       i lity        ss
      b            ne
 a pa        ...
es
                     ss
                   ce
              P ro
           tion
         a           ility
       is
 ...
Marketing

                PR
  HR
                                    Facilities Design


                               ...
Jon Ingham
Executive Consultant
Strategic Dynamics Consultancy Services

Social Advantage
http://blog.social-advantage.com...
Jon Ingham Smib Presentation
Jon Ingham Smib Presentation
Jon Ingham Smib Presentation
Jon Ingham Smib Presentation
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Jon Ingham Smib Presentation

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Presentation on using social media for competitive advantage given by Jon Ingham at social media in business conference, London, 23 October, 2009

Published in: Business, Technology
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Transcript of "Jon Ingham Smib Presentation"

  1. 1. Using Social Media for Competitive Advantage Jon Ingham Social Advantage
  2. 2. • Intangible Value Strategy Map • Value Triangle • Social and Relational Capital • Capability to Organisational Processes
  3. 3. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C
  4. 4. th s es ro w es G oc & Pr n g s s er ce r ni i ne t om an Le a B us us Fin C es ss ce ct ro P pa n t tion Im e is a ility ss tm an ab ne ve s si In O rg C ap Bu
  5. 5. Value for Money
  6. 6. Adding Value
  7. 7. Creating Value
  8. 8. Enterprise 2.0? es ss ce P ro tion sa ni r ga O
  9. 9. Social Business? es ss ce ct P ro pa on Im ti ss sa ne ni si r ga u O B
  10. 10. Competitive Society? es ss ce ro ct P pa on Im ti ity ss sa il ni b ne r ga a pa usi O C B
  11. 11. Fin Phy anc sica ial l cap capi ital tal Cust ome r cap Know ledge ital capita l Human capital Org anisatio i al capital Soc ital c ap nal atio nal Ca nis O rga pability
  12. 12. ct pa Im i lity ss b ne a pa u si C B
  13. 13. es ss ce P ro tion a ility is n ab r ga ap O C
  14. 14. Marketing PR HR Facilities Design Organisation Communication Development Leadership Social media Management
  15. 15. Jon Ingham Executive Consultant Strategic Dynamics Consultancy Services Social Advantage http://blog.social-advantage.com @joningham jon.ingham@social-advantage.com +44 (0) 7904 185 134
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