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What's Your Story?

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Presented by Jon Ford on September 24, 2008 at the Technical Assistance Partnership's TAP Talk

Presented by Jon Ford on September 24, 2008 at the Technical Assistance Partnership's TAP Talk

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Transcript

  • 1. What’s Your Story? TAP Talk  September 24, 2008 Photo: Lee LeFever
  • 2. How's Your Elevator Pitch?
  • 3. Sweet Music?
  • 4. Crickets? Ex-girlfriend Current girlfriend Ex-wife Desperately wishes he took the stairs
  • 5. More Than Just a Little Awkward?
  • 6. Can you hold his attention? Capture her imagination? Make the most of his time? Convince her that something else matters?
  • 7. We’ve reached our floor … how’d it go?
  • 8. Were you able to fit it all in?
  • 9. How Persuasive Were You? Why does it matter?
  • 10. More than 12 million Americans work for nonprofits Imagine if we all became twice as persuasive as we are now. Don’t we owe it to our cause to try? - Katya Andresen
    • Arizona:
    • 18,000 NPs
    • 8,500 employees
    • 211,000 volunteer FTEs
    • $17 Billion ($ and rev.)
  • 11. Courtesy: Banksy #1
  • 12. Who Knew?
  • 13. ^ c.1999
  • 14. Technology Habits Expectations
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.
    • Social Media is about the social , not the media. Be seen and heard. Connect with each other.
    • - Katya Andreson
  • 24.
    • Don’t be a “fool with a tool”
    • - Nicole Engelbert
  • 25. Courtesy: Banksy #2
  • 26.  
  • 27. We must reject the idea – well-intentioned, but dead wrong – that the primary path to greatness in the social sectors is to become “more like a business.” The critical distinction is not between business and social, but between good and great.
    • Jim
    • Collins
  • 28.  
  • 29. What you are deeply passionate about What drives your resource engine What you can be best in the world at Time, Commitment, People, Money Hands, Hearts, Minds Discovered, not manufactured “Who is ‘you?’ ” Understanding, not goal  Core business
  • 30. Courtesy: Banksy #3
  • 31. I = P x A x T The formula for noise, competition
  • 32. The TV… … Industrial Complex Don’t try to create productive conversations using broken models
  • 33. I = P x A S The formula for connection, engagement
  • 34. Don’t be boring Safe is Risky Very Good is Bad Be Remarkable - Seth Godin
  • 35. What Goals? What Resources? What Sustainability?
  • 36. Every Point of Contact Is a Point of Brand Contact Image by Gabriel Cain © 2007
  • 37. It’s ALL about the AUDIENCE
  • 38. Why are these cows sick? Understanding of Pre-existing frames is critical to success
  • 39. Understanding of Pre-existing frames is critical to success
  • 40.  
  • 41. Courtesy: Banksy
  • 42. What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results
  • 43. What – and how – your constituents think before brand contact What they’ll be thinking/saying/doing after brand contact Strategy Message “ Media” Resources Tactics Results
  • 44. Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…
  • 45. Send a signal, Get the feedback
  • 46. The rules are your rules. The measures are your measures. The right, best experiences are your highest goal. The ones that net you progress towards:
    • Attraction, Engagement, Dialogue
    • Coalition and Network Building
    • Volunteers, Advocates
    • Resources
    Including the fool making this presentation! Steer by these and not by anything (or anyone) else .
  • 47. Listen
  • 48. Learn what you need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)
  • 49.  
  • 50.  
  • 51.  
  • 52. Tom Roach, 1968
  • 53.  
  • 54.  
  • 55.  
  • 56. The power of being heard is the power of feedback. Its power is human. Don’t outsource it.
  • 57. A new bedrock driver
    • Be legal
    • Be respectful
    • Be compelling
    • Be smart
    Email
  • 58. Create the clearing, step into the middle. Invite others to join.
  • 59. The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”
  • 60.  
  • 61. To Prosper --
  • 62.
    • Think up and out, not down and in.
  • 63.
    • Don’t be a control junkie.
  • 64.
    • Focus on balance, relationship. Real power comes from this.
  • 65.
    • Look for ways to change rules and procedures to leverage collaboration rather than impede it.
  • 66.
    • Don’t obsess with ownership. Disappear into leadership; encourage the light in others.
  • 67.
    • Broaden your understanding of accountability.
    A narrow institution-driven definition is a drag on real social and community benefit.
  • 68.
    • Think plural: Collaboratives, not collaborative.
    Link networks of community-based collaborations across the social “brands.”
  • 69.
    • Share information. Information is power. The more you share information, the more power you get, and the more you can empower other people.
  • 70. Our Goal
  • 71.  
  • 72.  
  • 73. How's Your Elevator Pitch?