The rules are your rules. The measures are your measures. The right, best experiences are your highest goal. The ones that net you progress towards: <ul><li>Attraction, Engagement, Dialogue </li></ul><ul><li>Coalition and Network Building </li></ul><ul><li>Volunteers, Advocates </li></ul><ul><li>Resources </li></ul>Including the fool making this presentation! Steer by these and not by anything (or anyone) else .