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Safe, Effective & Affordable Email Marketing for Non-profits
 

Safe, Effective & Affordable Email Marketing for Non-profits

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Many non-profits still use personal or work email accounts for sending communications to their members. There are lots of reasons why this is a bad idea, none the least of which is that there are ...

Many non-profits still use personal or work email accounts for sending communications to their members. There are lots of reasons why this is a bad idea, none the least of which is that there are excellent solutions available for free.

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    Safe, Effective & Affordable Email Marketing for Non-profits Safe, Effective & Affordable Email Marketing for Non-profits Presentation Transcript

    • Safe & Effective Email Marketing
      Presented by Jon DiPietro at ISA District 1 Leadership Council
    • Do-it-yourself email is…
      …risky and complicated.
    • How can we make it…
      …safe, effective, and affordable?
    • Email Marketing Services
    • Compliance Requirements
      Include valid, physical mailing address
      Explain why they are receiving email
      Offer clear & concise opt-out instructions
      Risks: CAN-SPAM Act
    • Message throttling
      Server blacklisting
      Unprofessional
      Risks: Personal/Corporate Email
    • Decentralized
      Unilateral
      Precludes opt-in
      Risks: List Management
    • Solutions: Email Marketing
    • Affordable/free
      CAN-SPAM compliant
      Professional tools
      No throttling
      Benefits
    • Centralized list management
      Metrics
      Scalable
      Multilateral
      Effectiveness
    • List Management
      Log in to ISA web site
      Navigate to:Society Leader Resources - Section - Reports and Rebates - Access Section reports - Email Report
      Select “CSV” format
      Click the “Export” icon
      Export members from web site
    • List Management
      Launch Excel
      “Get external data from text”
      Configure columns:Select “Delimited” (next)Select “Comma” (next)Remove all columns except First, Last, Email by selecting column and “Do not import column” (Finish)
      Save file as CSV (MS-DOS)
      Clean up file in Excel
    • Implement Opt-In Forms
      Create opt-in form and add the code to your web site
    • Active Grace
      Divisions
      Geography
      Unopened
      Segment Lists
    • Create Campaigns
    • Select List(s)
    • Measure