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NEWWA Social Networking

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The New England Water Works Association has formed a Social Networking Committee and is implementing strategies to improve communication and engagement with its members through social media.

The New England Water Works Association has formed a Social Networking Committee and is implementing strategies to improve communication and engagement with its members through social media.

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Transcript

  • 1. NEWWASocial Networking
    Jon DiPietro
    Chair, Social Networking Committee (NEWWA)
    Member, IMTech Committee (AWWA)
    @JonDiPietro
  • 2. Communication Strategy
    Current:
    Future:
    PULL (opt-in):
    Blog
    Facebook
    PUSH (opt-out):
    Direct mail
    Email
  • 3. Current: Facebook Fan Page
    Opt-in
    Viral
    Conversational
    Analytics
    Reach
    Demographics
    Cost
  • 4. Current: Facebook Fan Page
    Photos most popular
    Generate most traffic
  • 5. Current: Facebook Fan Page
    Discussions not popular
    Long tail too short
  • 6. Current: Facebook Fan Page
    Increasingly using events
    Builds buzz
    Extra reminders
    Reach
  • 7. Current: Facebook Fan Page
    Insights: Marketing data
    Engagement
    Reach
    Demographics
    Trends
  • 8. Future: Social Networking Committee
    Mission:Implement and educate
    Recruitment:Requires education process
    Strategy:Maximize reach and engagement with existing content through (mostly) free channels
    Tactics:Integrate blog into CMS, link with social media channels, provide training
  • 9. Future: Content Conveyor Belt
    Members
    Search engines
    Existing content
  • 10. Content Conveyor Belt
    Reuse existing content
  • 11. Content Conveyor Belt
    Load it into a blog and/or email to Posterous
  • 12. Content Conveyor Belt
    Label the content to make it searchable and subscribable
  • 13. Content Conveyor Belt
    Content automatically flows to Twitter, Facebook, FriendFeed, Flickr, YouTube, RSS
  • 14. Content Conveyor Belt
    Watch analytics and track inbound sources
  • 15. Content Conveyor Belt
    Parts List:
    Web site hosting$96 - $240 / year
    Open source content management systemfree (WordPress, DotNetNuke)
    Pluginsfree - $100
    Social Mediafree
  • 16. Content Conveyor Belt
    Play Book:
    New web site (DotNetNuke CMS)
    Posterous (content aggregation & distribution)
    Social Media channels
  • Contact
    Kirsten King
    Director of Communications, NEWWA
    KKing@newwa.org
    508-893-7979
    Jon DiPietro
    Chair, Social Networking Committee
    jon.dipietro@bridge-soft.com
    @JonDiPietro
    603-606-5937