Leveraging Social Media and Internet Technology

by Jon DiPietro on Jun 12, 2009

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How local ISA Sections (or any nonprofit) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach.

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How local ISA Sections (or any nonprofit) can leverage the latest Internet technologies for (mostly) free and (relatively) easy solutions to web site management, collaboration, and outreach.

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Leveraging Social Media and Internet Technology — Presentation Transcript

How ISA Sections CanLeverageSocial Media and Internet Technology
by Jon DiPietro
Bridge-Soft, LLC
Boston Section

Can you fix the title?
Social Media?

What is Social Media?
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/

How does Social Media work?

“
These tools don’t get socially interesting until they get technologically boring.”

Low transaction costs

From Small World networks to a Tipping Point

The math behind going viral

The Long Tail of Social Media
“We sold more books today that didn't sell at all yesterday
than we sold today of all the books that did sell yesterday.”

Case Study

Dec 2008 Ice Storm:
2” of freezing rain
400,000 outages
55% of NH

780+ utility poles
13,600+ fuses
1,300+ transformers

408,000 calls
105 miles of cable
13 days

@psnh

Courtesy of Hubspot’s Twitter grader (twitter.grader.com)

Public Relations

Collaboration
Advocacy
Customer Service
Recruitment
Public Relations

Be
Authentic,
Relentless and
Everywhere

Are you making conversations easier or harder?

ISA’s Future???
Sell scarcity, give away abundance
Build and armyfrom the “Long Tail”
Switch from filter/publish to publish/filter
Be respectful inour marketing

Social ???????? And Its Effect on Water & Wastewater Industries

Social Networks And Its Effect on Water & Wastewater Industries

Intermission…

Guy Kawasaki
“How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09”

Domain registration:
$15
One year of web hosting:
$57
Web CMS software:
$0
Email newsletter service:
$0
Being “master of your domain”:
Priceless

Sound too good to be true?

Freemium

Time for…
…some direction

Domain Registration

Web Hosting
Operating System
App Specialization
Promotions

Web Hosting

What is CMS?

E-Newsletters

Collaboration

Outreach

Networking

Communication

Automation

Want more ideas?

Stay up to date…

Ask questions…
???

Spy…

Network…

Just don’t do this…

A few suggestions:
yoursection.org
Google Apps or Huddle
LinkedIn
Vertical Response
Blogs

We’re talkingtechno-DIY…

go forth and innovate, please!
Jon DiPietro
jon.dipietro@bridge-soft.com
@JonDiPietro
www.domesticatingit.com
isaleaders.ning.com

Leveraging Social Media and Internet Technology

by Jon DiPietro on Jun 12, 2009

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Leveraging Social Media and Internet Technology — Presentation Transcript