Leadership And Social Media

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I was asked to speak at the YMCA Leadership Summit on how to utilize and leverage social media within the YMCA.

I was asked to speak at the YMCA Leadership Summit on how to utilize and leverage social media within the YMCA.

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  • 1. Leadership and Social Media
    YMCA
    Jon Bausman
  • 2. What are we going to talk about?
    Who is this guy and why is he talking?
    What is social media?
    How has it changed things?
    How can I use it for the YMCA?
    How can I use it personally?
  • 3. Who is this guy and why is he talking?
    Marketing Communications and Entrepreneurship
    MBA
    Worked 2 years in retail
    Social Media “Expert”
    Intercollegiate YMCA Board Member
    I too think it’s fun to stay at the YMCA
  • 4. What is social media?
    so·cialme·di·a – media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques...
    In English, it is the dynamic exchange of information and user content.
  • 5. How has it changed things?
    What is the significance of these images?
  • 6. How can I use it for the YMCA?
    Transformational
    Communicate what you do for the community
    Video, Pictures, Stories
    User-Generated Content
    Learn from “TOMS”
    Check-In Challenge
    Foursquare in with their goals and progress
    QR Codes
    Scan and Fan
  • 7. How can I use it for the YMCA?
    Transactional
    Membership Retention
    Feedback and Complaints – Keep Transformational Coming
    Customized Tabs with Flyers and Discounts – Referral Discount
    Recruiting
    Who will know better than your members?
    Unique Data – Make them “like” your page
    The power of Facebook ads
  • 8. How can I use it personally?
    The Holy Trinity
    Facebook, Twitter and LinkedIn
    Boost your SEO with pictures and video named and tagged correctly
    Have fun with it!
  • 9. Questions?
    Let’s stay connected:
    Jon Bausman