Establishing Your Professional Brand On Linked In

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Harrison College asked me to conduct a webinar for their students entering the marketplace on how to utilize and leverage LinkedIn to connect to potential employers.

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Establishing Your Professional Brand On Linked In

  1. 1. Jon Bausman, CMO<br />Hat Trick<br />Establishing Your Professional Brand On<br />
  2. 2. Having a consistent brand image on social media<br />How to maximize your profile on LinkedIn<br />Groups and 7 degrees of separation<br />What will you learn today ?<br />
  3. 3. Have a consistent brand image<br />Pictures<br />Content<br />Interviews<br />VS.<br />
  4. 4. Master of my domain<br />Completely fill it out<br />Think of it as your online portfolio and resume<br />Recommendations<br />Add features like “Box”<br />Focus on keywords related to your career<br />Update your status with relevant information<br />
  5. 5.
  6. 6. There’s no place like home<br />Join the group!<br />Connections and their connections<br />Who is looking at me?<br />Keywords help<br />The 500<br />Upload current contacts<br />
  7. 7.
  8. 8. 7 degrees of separation<br />Kevin Bacon<br />Get introduced<br />Search by company, people, jobs and location<br />
  9. 9.
  10. 10. www.linkedin.com/in/jonbausman<br />

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