Floss Ecosystem - Strategy approach - PhD Work

FLOSS Ecosystem

Jonathan Le Lous Head of innovation (CSO) Alter Way ~ Board member April(First Free Software non-profit organisation in France) ~ PhD in Management (strategy) Toulouse University

PhD work● Research Management Center● IT service providers & open source● Qualitative approach● Actor-Network theory● 51 interviews● End-work in second semester of 2012

Open source & Free Software - Friends ? No !?... but close cousins - Free software : We work together with an ethic approach. Licensing protect this ethic. Open Source : Coopetition. Licensing protect against opportunistic business behavior

Business vs Ethic Private vs Publics GoodsBad IT service provider vs Friendly Editor Shadow vs White Not so easy !

Floss: complex ecosystem - Many organizations forms -Non-profit, business, CIO, administration, university, school, free workers... <=> contradictory objectives and approach

Five actors system IT service providers UsersEditor Communities Software

Floss communities Virtual practical communities Two levels: Ethic Yes we trust !Yes we can ! Technical

Users● User is not only a customer● User is not necessarily a free software friend● User can choose to be a customer only if necessary● Users are demanding (free of charge !) Thus, free software users are...normal !

Software Software is like a teenager : its independent (and capricious) ! Extrinsic Licensing Notoriety DiffusionErgonomicsFunctionalities IntrinsicLanguageContribution governance

IT Service providers Floss are not business models, they are software development models● Floss require incomes to develop software● Service is one of them but not the only one ! Ex: advertising, sponsoring, free contribution, paid contribution...● Traditional actors of service are IT service providers

How do they contribute ?● Service providers contribute poorly in software development because they have three categories of intervention : ● Selection ● Adaptation (basics and plug-in) ● Support to use

But...they consolidate the market CommunicationMarketing Events NGO sponsoringCommercial Customers interactions

Editor (company)● Editor is not natural in Free software approach● Editor appeared when it was necessary to develop a customer/market/business vision (CRM, ERP....)● Editor is an IT service provider specialized in software integration and support.... ...But it is in charge of software roadmap and development

Editor is a hard work ! ethicsfree access Community Competition demands ISP

Any question... ?...Hum...Not at the same time, please.... jonathan.lelous@alterway.fr Skype: jonathan.lelous Twitter / identi.ca: JollFr Blog : http://blog.itnservice.net/

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Floss Ecosystem - Strategy approach - PhD Work

by Jonathan Le Lous on Jul 13, 2012

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