Nigerian Digital Landscape March 2012

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An updated overview of the Nigerian digital landscape. Info covered:
Internet Access stats
Device stats
Traffic stats
Search Info
Social Media data

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Nigerian Digital Landscape March 2012

  1. 1. THE NIGERIAN DIGITAL LANDSCAPE February 2012
  2. 2. Flow › Internet Access stats › Device stats › Traffic stats › Search Info › Social Media
  3. 3. INTERNET ACCESS STATS
  4. 4. NUMBER OF NIGERIANS ACCESSING THE INTERNET 45,000,000 40,000,000 35,000,000 30,000,000 25,000,000 43,982,200 20,000,000 15,000,000 10,000,000 10,000,000 5,000,000 200,000 0 2000 2008 2010 IN 2000, NIGERIA HAD JUST OVER 200,000 INTERNET USERS IN 2008, THE NUMBER HAD GONE UP TO 10 MILLION BY 2010, THE NUMBER WAS 43,982,200
  5. 5. Desktop vs. Mobile Penetration Mobile Internet penetration is higher than Desktop.SOURCE: STATCOUNTER.COM
  6. 6. Mobile Data Operator Jan 11 Mobile (GSM) 109,822,964 Mobile (CDMA) 12,687,645 Fixed Wired/Wireless 2,290,409 Connected Lines Total 124,801,018 60% Mobile (GSM) 90,566,238 penetration Mobile (CDMA) 4,601,070 Fixed Wired/Wireless 719,406 Active Lines Total 95,886,714 Mobile (GSM) 147,004,674 Mobile (CDMA) 17,232,725 Fixed Wired/Wireless 9,394,042 Installed Capacity Total 173,631,441 1Teledensity 68.49
  7. 7. DEVICE STATS
  8. 8. Top 5 BrowsersSOURCE: STATCOUNTER.COM
  9. 9. Top 10 Mobile Vendors in NigeriaSOURCE: STATCOUNTER.COM
  10. 10. Mobile BrowserSOURCE: STATCOUNTER.COM
  11. 11. Internet access via mobile*This data is taken from one mobile Ad Network. The assumption is that it is reflective of the overall market.* SOURCE: InMobi Network
  12. 12. Mot popular handsets for accessinginternet*1 2 3 Nokia C1-01: price - N7,600 Nokia 3110c: price – N14,200 Nokia X2 – 02: price - N15,0004 5 Nokia 2600c: price – N8,500 Nokia 2626: price – N7,500 * SOURCE: InMobi Network
  13. 13. TRAFFIC STATS
  14. 14. Top sites from Nigeria Ranking websites Ranking websites 1. Facebook 11. Nairaland 2. Google Nigeria 12. Mywebsearch.com 3. Google 13. Jobberman 4. Yahoo 14. Blogger.com 5. YouTube 15. Windows Live 6. Blogspot.com 16. GTBank 7. Vanguard 17. Babylon 8. Twitter 18. Punch 9. Wikipedia 19. Vconnect 10. LinkedIn 20. Goal.comSOURCE: ALEXA.COM
  15. 15. DATA/ RESEARCH ON WHAT NIGERIANS AREDOING ONLINE IS NOT CURRENTLY AVAILABLE. HOWEVER BASED ON THE SIMILARITIES BETWEEN THE TOP SITES FROM NIGERIA COMPARED TO OTHER COUNTRIES, WE CANASSUME THAT USAGE HABITS IN NIGERIA WILL BE SIMILAR TO THOSE IN OTHER COUNTRIES.
  16. 16. How does that compare with othercountries? NIGERIA UK USA India 1 Facebook Google UK Google Google India 2 Google Nigeria Facebook Facebook Google 3 Google Google YouTube Facebook 4 Yahoo YouTube Yahoo! YouTube 5 YouTube BBC Online Amazon.com Yahoo! 6 Blogspot eBay UK Wikipedia Blogspot.in 7 Vanguard Yahoo! eBay Wikipedia 8 Twitter Wikipedia Twitter LinkedIn 9 Wikipedia Windows Live Craigslist.org Google User Content 10 LinkedIn Amazon.co.uk LinkedIn India Times
  17. 17. SEARCH INFO
  18. 18. Top Search Engines in Nigeria
  19. 19. Top Mobile Search Engines in Nigeria
  20. 20. Top Google Searches from Nigeria (2011)
  21. 21. SOCIAL MEDIA
  22. 22. Facebook stats (Nigeria)
  23. 23. Top Ten Nigerian Brands (Feb ‘12) FACEBOOK BRANDS NO OF LIKES 1 MTN NIGERIA 480,337 2 BEAT FM 367,848 3 VANGUARD 233,517 4 COOL FM 218,458 5 GT BANK 233,517 6 DAILY TRUST 150,620 7 ALWAYS 133,193 8 SPRITE 100,443 9 MTV BASE NIGERIA 97,462 10 STAR NIGERIA 95,959• Rating is based on the number of ‘Likes’ a brand has.• We have looked solely at the official Nigerian page of the brands.• The figures we have here are correct as of the date we checked the page!
  24. 24. How Africa Tweets* › South Africa is the continent’s most active country by volume of geo-located Tweets (5,030,226 during Q4 2011); next most active is Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries. › 57% of Tweets from Africa are sent from mobile devices. › 60% of Africa’s most active Tweeters are aged 20-29. › Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends. › Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.SOURCE: PORTLAND COMMUNICATIONS
  25. 25. Top Ten Nigerian Brands (Feb ‘12) TWITTER BRANDS NO OF FOLLOWERS 1 MTN 115,025 2 CHANNELS TV 75,168 VANGUARD NEWS 3 PAPER 70,339 4 BEAT FM 54,908 5 SAHARA REPORTERS 51,897 6 PUNCH 51,852 7 BELLANAIJA 30,744 8 COOL FM 26,311 9 THISDAY LIVE 26,254 10 GUARDIAN 25,146• Rating is based on the number of ‘Followers’ a brand has.• We have looked solely at the official Nigerian page of the brands.• The figures we have here are correct as of the date we checked the page!
  26. 26. Playhouse Communication Ltd is a digital agency based in Lagos, Nigeria.We offer a range of services from research & strategy through tocreative, media and social media development & management. To find out more: Web : www.playhousecomm.com Facebook: www.facebook.com/playhousecomm Twitter: www.twitter.com/playhousecomm Email: info@playhousecomm.com

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