國際頂尖製造業品牌應用Akamai案例分享
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國際頂尖製造業品牌應用Akamai案例分享

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國際頂尖製造業品牌應用Akamai案例分享 國際頂尖製造業品牌應用Akamai案例分享 Presentation Transcript

  • Learning from Global Manufacturing Leaders AkamaiJohn ButenDirector, Enterprise Industry MarketingMay 17, 2011
  • We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable load• Open to attack• Heterogeneous network (3G,Cable Modem, DSL)Akamai Enables Manufacturers to: Akamai• Reach new markets faster• Drive down operating costs• Improve speed to market• More flexible supply chain• Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Akamai’s BusinessAkamaiAkamai operates the world’s largest on-demand, distributedAkamai 3,100 /25,000computing platform delivering all forms of Web content and applications for over 3,100 customers and 25,000 domains. The Akamai Edge Platform: Akamai 90,000+ 1,700+ 750+ 71 ~1,000 Servers Locations Cities Countries Networks• 500 billion hits / day 5000• 5+ million hits per second 5• 100+ million streams / day 1• 1,000,000+ concurrent streams• 4+ Terabits per second peak 4• 15 – 30 % of all Web traffic. 15-30Akamai Confidential Powering a Better Internet ©2011 Akamai
  • The Akamai EdgePlatform Akamai Traffic in APAC Country Mbps China 54,802 Australia 51,168 India 28,475 South Korea 26,952 Taiwan 24,351 Philippines 20,789 Thailand 16,389 Malaysia 15,863 Hong Kong 15,481 Indonesia 13,824 Singapore 12,653 New Zealand 6,075 Vietnam 6,031 Macau 1,003Akamai Confidential Powering a Better Internet ©2011 Akamai
  • How the Akamai Platform Works Akamai 2. Edge Region close 1. High Performance Global to Origin Server Overlay NetworkApplication Server Users Web-enabled Applications IP Applications IP 4. Accelerate dynamic transactions with 3. Edge Region close to End • SureRoute User • Akamai Protocol Akamai • Pre-FetchingAkamai Confidential Powering a Better Internet ©2011 Akamai
  • Evolution of Manufacturing Online Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Delivering a Global Brand – Logitech –Opportunity• Connect with consumers through marketing and promotion.• Consolidate infrastructure and improve time-to-market with Centralized global infrastructure.Challenge• Achieving scale for marketing events and managing global performance from centralized infrastructure. logitech.com logitech.ch logitech.noAkamai Impact labtec.com• Reduced cost with centralized infrastructure. Maintain over 60 global sites logitechcordless.com from California. register.logitech.com 60 logitech.dk• Delivery of marketing promotions at scale without incremental infrastructure - partners.logitech.com delivered 14 million page views per hour or over 1 Gbps of traffic at peak. harmoneyremote.com receipts.logitech.com 1 4 1Gbps logitech.com.cn Logitech-partner.it Logitech-insight.be logicool.jp winner.nestleletschat.com harmony-elite.logitech.com Akamai Confidential Powering a Better Internet ©2011 Akamai harmony-select.logitech.com
  • Evolution of Manufacturing Online Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Delivering a Global Brand – HP –Challenge• Reach consumers, developers, partners in 170 countries around the world without building out global datacenters 170 ,Akamai Impact• 60% reduction in response from Europe and Asia 60• Elimination of customer and partner complaints Hp.com Hp.co.id• Zero capital expenditure or infrastructure buildiout “ ” Hp.co.kr Hp.co.hk Hp.com.tw "Building out new data centers would have been far too costly and a poor Hp.com.nv use of our resources. Akamais Web Application Accelerator has given us the Eds.co.jp outstanding performance we required with a transparent implementation and no capital investment." Compaq.com.tw - Tony Hinojosa, Manager, Enterprise Solutions Partner Division, HP Shopping.hp.com Akamai agew.com tippingpoint.com Tony - sppprobc.austin.hp.com hpgap.com Snapfish.com Fcs-hpeprint.com Procurve.com Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Delivering a Global BrandUsers feel as though they are close to the data-center 14 Local performance for users in Atlanta is .63 seconds 0.63 12 10 Good WithoutSeconds 8 Acceptable Akamai 6 Unacceptable 4 With Akamai 2 0 o an m ic es yd ng an on an y ga e si t er t re sc k ga i is H fur r To ki an ha it ta in lor g ey Fr da or o u ew i on ul ex el po o d ar ci m n C n ky kf an g K n n Y k M ng ji eo ia an o P an Lo ei g tl el st M S A Fr B A h S Fr m s S N B S H Lo A End User Locations SAkamai Confidential Powering a Better Internet ©2011 Akamai
  • Delivering Customer Portals – SKF SKF – Opportunity ( ): • Provide manufacturers with timely component specs they can include in product design to drive sales. Challenge ( ): • Poor performance in AsiaPac limits adoption of portal hosted in Sweden Akamai Impact ( ): • Generated 30% growth in traffic from AsiaPac markets • 4x improvement in response times for AsiaPac markets 4 • Average page download times worldwide reduced from 9 seconds to 3 seconds 9 3 • Generated 20% growth in overall Web site trafficAkamai Confidential Powering a Better Internet ©2011 Akamai
  • Evolution of Manufacturing Online Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Delivering Online Applications Supply Chain Product Lifecycle Management Project & Portfolio Management Management Challenge • Apparel manufacturer • Design to bid • Prevent IP leakage Challenge • Sharing product specs forChallenge • MPLS takes 2.5 months MPLS 2.5 engineering teams• Global SCM portal• Hosted centrally for global • High security procurement Akamai Impact • Large files• Poor performance causes poor • Improved by 52% 52% adoption – especially in APAC • Faster than MPLS MPLS Akamai Impact • Business continuity • Accelerated SSL VPN or FTPS for security SSL VPN SFTPAkamai Impact • 200% to 1,000% performance• Improved performance by 600% to impact 200%-1,000% APAC 6 • Improve productivity, product turn• Increased adoption and• Global compliance = cost time to market , , containment =• Avoid regional build-out • End non-complianceAkamai Confidential Powering a Better Internet ©2011 Akamai
  • The Emerging Hybrid Cloud Internet UsersApplication Origin Internet Akamai Confidential Powering a Better Internet ©2011 Akamai
  • The Emerging Hybrid Cloud CLOUD Internet Users APPLICATIONS  SaaS  PaaS  Internet IaaS Application Origin WAN Users Private WAN Websphere Data power Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Evolution of Manufacturing Online Online Platforms Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Distribution Portals Enable Agility Global Connect Benefits: Better Managed Access Standardization Monitoring, Reporting, Auditing Speed to Market ,Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Evolution of Manufacturing Online Connected Devices Online Applications Customer Portals Brand Marketing1996 2001 2006 2011Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Connected Device Opportunity Device = Distribution Channel Content Owners for Software & Media = / SW Publishers ??? Device Physical & Traditional Consumer Manufacturer Distribution Channels (ie: Retailers, Operators) Challenge: Bit Rates x Format x Security Scheme x Social, Broadcasters, Device Environment = and more Too Much ComplexityBy 2012 Connected Devices will represent the majority of consumers for Software & Media Businesses2012By 2014, $100B+ of Media & Software revenue will be generated through devices*2014 1000 Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Akamai Connected Device InitiativeAkamaiAkamai HD Network: Delivery & Reporting Akamai – / • Platform for delivery • Platform for reporting and analyticsAkamai HD Network: Media Cloud Services – • Cloud Transcoding = 1 Set of Bit Rates = • Cloud Packaging = Standard Format = • Cloud Encryption & Security /Akamai Connected Device Specification – AkamaiSpecifies how devices support: • Playback & bit rate switching & • Security • Beaconing for QoS and AnalyticsAkamai Confidential Powering a Better Internet ©2011 Akamai
  • Vehicle as Connected Device – OnStarAkamai Confidential Powering a Better Internet ©2011 Akamai
  • DDoS Threatens Connected DevicesTarget: Global Consumer Electronics Manufacturer eCommerceDate: January 2010 2010Peak Traffic: 100Mbps 100MbpsPeak Overage: 51 x normal 51Primary Origin: Worldwide –Duration: 2+ Days Account ManagementDowntime: 0 Hours, 0 Minutes /Revenue Saved: $15 millionMitigation: • Acceleration/Caching / • IP Blocking IP Connected Devices • User Validation The Akamai network saw more DDoS attacks in the fourth quarter of 2010 than in the first three quarters of the year combined Akamai 2010 DDoS Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Akamai ® DDoS Defender 24/7 DDoS Support/Standard Runbook DDoS Readiness Service 7x24 DDoS / Prepare Capped bursting fees, no charge for DDoS traffic DDoS Fee Protection DDoS Event Log Capture Real-time logging of DDoS traffic events DDoS Historic logging for support investigation Inspect Event Data Store CAPTCHA based BOT validation room Validation Room ?? Maximize offload from origin w/ flexible caching Content Prioritization Control content delivery based on user details Absorb Request Management IP Rate Control on excessive error responses Error Code IP Rate Control IP Rate IP Blocking Block by IP IP Deflect Traffic Prioritization Block by Geo Access Management Control access to data based on user details Grey = Planned EnhancementsAkamai Confidential Powering a Better Internet ©2011 Akamai
  • We Make the Internet Work for ManufacturingInternet Issues• Not performance optimized• Availability is poor• Unpredictable load• Open to attack• Heterogeneous network (3G,Cable Modem, DSL)Akamai Enables Manufacturers to: Akamai• Reach new markets faster• Drive down operating costs• Improve speed to market• More flexible supply chain• Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
  • Thank You John Buten Director, Enterprise Industry Marketing jbuten@akamai.com 617 230 8359Akamai Confidential Powering a Better Internet ©2011 Akamai