WordPress SEO - WordPress on SEO-drugs!
Who ’s that Simon? <ul><li>Worked with HTML for 11 years. </li></ul><ul><li>Worked with Internet Marketing for 5 years </l...
What we always know about SEO (One way to look at it) Technical aspects Keywords & content Links ” Gimme that link love ” ...
Content is king <ul><li>” Content is King! ” </li></ul>
Links ” Links are GOD! ”
So how do we do with WordPress?
1. Choosing a Theme Don ’t trust WordPress
1. Quality-check these things in the theme <ul><li>Check the H1, H2, H3 in single.php </li></ul><ul><li>Clean code? </li><...
2. Design a theme for yourself
3. Customization with CustomPress
4. Name your blog! It IS that important!
4. Blog name = Links
5. Comment settings <ul><li>Uncheck  ” Break comments ” Otherwise you will get... www.yoursite.com/post-name/comment-page-...
Plugins “Gimme that Stimpack”
1. Google Sitemap Generator! <ul><li>It will help you a lot but... It doesn ’t update a post if it gets a new comment! Alw...
2. HeadSpace SEO Plugin
2. HeadSpace: Change your Title <ul><li>This is what it should loook like: <title> <?php wp_title( ” );?> </title> </li></ul>
2. HeadSpace: Per post settings
2. HeadSpace: Page settings
Bonus: Alternative to HeadSpace = Yoast
3. CrossLinking plugins <ul><li>Will make your site into your own internal linking  ”  WikiPedia-style ” </li></ul>
4. Broken Link Checker
5. RSS Footer <ul><li>Kill those scrapers! </li></ul>
6. Related Post Plugin <ul><li>There are a lot of plugins for related posts. Example above = YARPP </li></ul>
7. Disqus <ul><li>Makes your commenting social and integrated. </li></ul>
8. WP Redirect – easy! <ul><li>Makes redirection so easy. Don ’ t have to go into .htaccess all the time. </li></ul>
9. Speed: WP Super Cache or W3 Total Cache
10. Speed: Smush it! He wants it speedy!
How about getting links?
PING! <ul><li> http://rpc.pingomatic.com / </li></ul><ul><li> http://nyligen.se/ping/ </li></ul><ul><li> http://rpc.twingl...
Ask for Comments Look for the following code in index.php: comments_popup_link() Change it to: <?php comments_popup_link(B...
DoFollow the commentator! <ul><li>Follow the commentators and start communicate with their blogs. </li></ul>
Your site is a social hub
Make it easy to share!
Guestblogging is good! It ’ s about relevance!
Ask for guestblogging… That ’ s a long time ago. Ask if you can guestblog.
Don’t forget to link out Bloggers can see in their WP that you link to them.
Don ’t buy links – buy bloggers!
Thank you! Contact: simon.sunden@gmail.com www.joinsimon.se   latenightmarketing.com
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WordPress SEO on Drugs!

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WordPress SEO Presentation at Scandinavian Super Affiliate Summit 1st December 2010.

For links to the plugins mentioned in the presentation go to:
http://latenightmarketing.com/wordpress-seo-presentation/

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WordPress SEO on Drugs!

  1. 1. WordPress SEO - WordPress on SEO-drugs!
  2. 2. Who ’s that Simon? <ul><li>Worked with HTML for 11 years. </li></ul><ul><li>Worked with Internet Marketing for 5 years </li></ul>linkedin.com/in/ simonsunden facebook.com/ joinsimon twitter.com/ joinsimon http://www. joinsimon .se http:// latenightmarketing .com
  3. 3. What we always know about SEO (One way to look at it) Technical aspects Keywords & content Links ” Gimme that link love ” Domain & language
  4. 4. Content is king <ul><li>” Content is King! ” </li></ul>
  5. 5. Links ” Links are GOD! ”
  6. 6. So how do we do with WordPress?
  7. 7. 1. Choosing a Theme Don ’t trust WordPress
  8. 8. 1. Quality-check these things in the theme <ul><li>Check the H1, H2, H3 in single.php </li></ul><ul><li>Clean code? </li></ul><ul><li>Don ’t give a bloody damn about how title & description is coded (You will fix that later) </li></ul><ul><li>Unique coding for page.php? </li></ul><ul><li>Pagination? </li></ul><ul><li>Category descriptions? </li></ul>
  9. 9. 2. Design a theme for yourself
  10. 10. 3. Customization with CustomPress
  11. 11. 4. Name your blog! It IS that important!
  12. 12. 4. Blog name = Links
  13. 13. 5. Comment settings <ul><li>Uncheck ” Break comments ” Otherwise you will get... www.yoursite.com/post-name/comment-page-2/ </li></ul>
  14. 14. Plugins “Gimme that Stimpack”
  15. 15. 1. Google Sitemap Generator! <ul><li>It will help you a lot but... It doesn ’t update a post if it gets a new comment! Always manually update important posts. </li></ul>
  16. 16. 2. HeadSpace SEO Plugin
  17. 17. 2. HeadSpace: Change your Title <ul><li>This is what it should loook like: <title> <?php wp_title( ” );?> </title> </li></ul>
  18. 18. 2. HeadSpace: Per post settings
  19. 19. 2. HeadSpace: Page settings
  20. 20. Bonus: Alternative to HeadSpace = Yoast
  21. 21. 3. CrossLinking plugins <ul><li>Will make your site into your own internal linking ” WikiPedia-style ” </li></ul>
  22. 22. 4. Broken Link Checker
  23. 23. 5. RSS Footer <ul><li>Kill those scrapers! </li></ul>
  24. 24. 6. Related Post Plugin <ul><li>There are a lot of plugins for related posts. Example above = YARPP </li></ul>
  25. 25. 7. Disqus <ul><li>Makes your commenting social and integrated. </li></ul>
  26. 26. 8. WP Redirect – easy! <ul><li>Makes redirection so easy. Don ’ t have to go into .htaccess all the time. </li></ul>
  27. 27. 9. Speed: WP Super Cache or W3 Total Cache
  28. 28. 10. Speed: Smush it! He wants it speedy!
  29. 29. How about getting links?
  30. 30. PING! <ul><li> http://rpc.pingomatic.com / </li></ul><ul><li> http://nyligen.se/ping/ </li></ul><ul><li> http://rpc.twingly.com / </li></ul><ul><li>http://ping.bloggportalen.se/BlogPortalPing/[ID] </li></ul><ul><li> http://bloggnytt.se </li></ul><ul><li> http://rpc.technorati.com/rpc/ping </li></ul><ul><li> http://www.nybloggat.se/ping/[topic] </li></ul><ul><li> http://www.frisim.com/ping/ </li></ul><ul><li>http://rpc.aitellu.com </li></ul><ul><li>Always ping. Above is some of the most important in Sweden </li></ul>
  31. 31. Ask for Comments Look for the following code in index.php: comments_popup_link() Change it to: <?php comments_popup_link(Be the first to comment! ', '1 comment', '% comments'); ?>
  32. 32. DoFollow the commentator! <ul><li>Follow the commentators and start communicate with their blogs. </li></ul>
  33. 33. Your site is a social hub
  34. 34. Make it easy to share!
  35. 35. Guestblogging is good! It ’ s about relevance!
  36. 36. Ask for guestblogging… That ’ s a long time ago. Ask if you can guestblog.
  37. 37. Don’t forget to link out Bloggers can see in their WP that you link to them.
  38. 38. Don ’t buy links – buy bloggers!
  39. 39. Thank you! Contact: simon.sunden@gmail.com www.joinsimon.se latenightmarketing.com
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