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Presentation at SMX Stockholm about Social Media Ads - The good, the bad and the ugly side.

Presentation at SMX Stockholm about Social Media Ads - The good, the bad and the ugly side.

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Social Media Ads - The Good, The Bad and the Ugly Social Media Ads - The Good, The Bad and the Ugly Presentation Transcript

  • ADS! The Good, The Bad and TheUgly side of Social Media Ads.
  • Worked with Web development/HTML for 15 years.Worked with med SEO & Sociala Media for 8 years.Co-Founder of Lissly - www.lissly.com • facebook.com/joinsimon • twitter.com/joinsimon • http://www.joinsimon.se • simonsunden
  • Let’s start with some stats View slide
  • 1 000M”Active” Facebook Accounts View slide
  • 100 M”Active” Twitter Accounts
  • 4.8MSwedish Accounts on Facebook
  • 400 MGoogle+ accounts
  • 100 M”Active” Google+ Accounts
  • 100 MInstagram accounts worldwide
  • 400000Swedes on Twitter
  • 2.4MAmount of subscribers the largest Swedish YouTube Channel (PewDiePie)
  • What about Ads?
  • What options do I have? (Let’s look at this realistically) 1. Banner Ads (CPM/CPC) 2. Offers/Events 3. Paid Promotions 4. Paid boost and partnerships 5. AdSense/AdWords 6. The Grey Area...
  • Which Social Networks are important in the Nordic market?
  • Facebook
  • Facebook EdgeRank
  • Facebooks EdgeRank in effect
  • Facebook Ads
  • Facebook Ads
  • Facebook Promotions and Contests
  • Does it work?
  • Does it work?
  • Facebook Promotions
  • Facebook Promoted Posts
  • Buy Facebook Ads You need 400 Likes to Promote Posts!
  • Facebook Ads: Power Editor
  • Buy Facebook Likes
  • But...
  • Buy more Facebook Likes = Pay More to Facebook Might as well be $1 000
  • + Never ever trustFacebook Analytics.
  • Google+
  • Google+ Ads through Google AdWords http://support.google.com/adwords/bin/answer.py? hl=en&answer=1722132
  • What Google says By default, AdWords ads that appear on Google or the Google Display Network all have a +1 button. A web user +1ing your ad endorses your specific landing page, and vice versa. With social extensions, a +1 on your ad applies to your Google+ Page. All +1s from your Google+ Page are also applied to your AdWords ads. 
  • Future Ads for Google+?
  • Future Ads for Google+? Toys R Us Pacifiers at Google+
  • Twitter
  • Twitter as we know it
  • Twitter Trends
  • Twitter Trends - It’s about Trending TOpic Bieber Algorithm = Trending Topics, NOT Popular Topics
  • Which one is easier to get Trending? A popular word/hashtag is harder to get trending than a more uncommon word.
  • Promoted Tweets - How it works
  • What does Twitter say about it? ”Promoted Tweets are currently in beta with a small selection of advertisers.” ”At this time, were only accepting requests from United States based advertisers”
  • Buy Tweets?
  • Buy Tweets?
  • What’s the Catch? It can be abused! ”WHY BUFFET CLOSED?? KHLOE HUNGRY!! KHLOE EAT NEW TUCKER MAX BOOK!! KHLOE ANGRY! KLOHE SMASH!!” Paid Tweet - Kloe Kardashian
  • Who are your most devoted peers?
  • How many people are spamming?
  • How many people are spamming?
  • Followerwonk
  • Followerwonk
  • Buy Tweets?
  • This looks good, right?
  • This looks a lot better!
  • One way of doing Twitter Marketing 1. Find everyone that writes about ”CSR” during a two weeks period of time. 2. Filter out everyone that has under X followers 3. Add those that tweet about it frequently 4. Check the ”Fake Followers” ratio for these 5. Check the Klout Score of these Tweeps 6. Voila! You’ve got a great list of targets for your campaign.
  • Twitter have 3 API:s
  • Twitter have 3 API:s
  • Twitter have 3 API:s
  • Tools that use these products DataSift - http://datasift.com GNIP - http://gnip.com
  • Instagram
  • Largest Company Instagram accounts (Summer 2012)
  • Instagram, Sweden (Source: Hans Kullin)
  • Search Instagram to find good followers
  • Instagram - Kenza
  • One lastthing...
  • Measure,Measure,Measure!
  • Thank you!simon@lissly.co m