Social Media Ads - The Good, The Bad and the Ugly

1,529 views
1,404 views

Published on

Presentation at SMX Stockholm about Social Media Ads - The good, the bad and the ugly side.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,529
On SlideShare
0
From Embeds
0
Number of Embeds
526
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Media Ads - The Good, The Bad and the Ugly

    1. 1. ADS! The Good, The Bad and TheUgly side of Social Media Ads.
    2. 2. Worked with Web development/HTML for 15 years.Worked with med SEO & Sociala Media for 8 years.Co-Founder of Lissly - www.lissly.com • facebook.com/joinsimon • twitter.com/joinsimon • http://www.joinsimon.se • simonsunden
    3. 3. Let’s start with some stats
    4. 4. 1 000M”Active” Facebook Accounts
    5. 5. 100 M”Active” Twitter Accounts
    6. 6. 4.8MSwedish Accounts on Facebook
    7. 7. 400 MGoogle+ accounts
    8. 8. 100 M”Active” Google+ Accounts
    9. 9. 100 MInstagram accounts worldwide
    10. 10. 400000Swedes on Twitter
    11. 11. 2.4MAmount of subscribers the largest Swedish YouTube Channel (PewDiePie)
    12. 12. What about Ads?
    13. 13. What options do I have? (Let’s look at this realistically) 1. Banner Ads (CPM/CPC) 2. Offers/Events 3. Paid Promotions 4. Paid boost and partnerships 5. AdSense/AdWords 6. The Grey Area...
    14. 14. Which Social Networks are important in the Nordic market?
    15. 15. Facebook
    16. 16. Facebook EdgeRank
    17. 17. Facebooks EdgeRank in effect
    18. 18. Facebook Ads
    19. 19. Facebook Ads
    20. 20. Facebook Promotions and Contests
    21. 21. Does it work?
    22. 22. Does it work?
    23. 23. Facebook Promotions
    24. 24. Facebook Promoted Posts
    25. 25. Buy Facebook Ads You need 400 Likes to Promote Posts!
    26. 26. Facebook Ads: Power Editor
    27. 27. Buy Facebook Likes
    28. 28. But...
    29. 29. Buy more Facebook Likes = Pay More to Facebook Might as well be $1 000
    30. 30. + Never ever trustFacebook Analytics.
    31. 31. Google+
    32. 32. Google+ Ads through Google AdWords http://support.google.com/adwords/bin/answer.py? hl=en&answer=1722132
    33. 33. What Google says By default, AdWords ads that appear on Google or the Google Display Network all have a +1 button. A web user +1ing your ad endorses your specific landing page, and vice versa. With social extensions, a +1 on your ad applies to your Google+ Page. All +1s from your Google+ Page are also applied to your AdWords ads. 
    34. 34. Future Ads for Google+?
    35. 35. Future Ads for Google+? Toys R Us Pacifiers at Google+
    36. 36. Twitter
    37. 37. Twitter as we know it
    38. 38. Twitter Trends
    39. 39. Twitter Trends - It’s about Trending TOpic Bieber Algorithm = Trending Topics, NOT Popular Topics
    40. 40. Which one is easier to get Trending? A popular word/hashtag is harder to get trending than a more uncommon word.
    41. 41. Promoted Tweets - How it works
    42. 42. What does Twitter say about it? ”Promoted Tweets are currently in beta with a small selection of advertisers.” ”At this time, were only accepting requests from United States based advertisers”
    43. 43. Buy Tweets?
    44. 44. Buy Tweets?
    45. 45. What’s the Catch? It can be abused! ”WHY BUFFET CLOSED?? KHLOE HUNGRY!! KHLOE EAT NEW TUCKER MAX BOOK!! KHLOE ANGRY! KLOHE SMASH!!” Paid Tweet - Kloe Kardashian
    46. 46. Who are your most devoted peers?
    47. 47. How many people are spamming?
    48. 48. How many people are spamming?
    49. 49. Followerwonk
    50. 50. Followerwonk
    51. 51. Buy Tweets?
    52. 52. This looks good, right?
    53. 53. This looks a lot better!
    54. 54. One way of doing Twitter Marketing 1. Find everyone that writes about ”CSR” during a two weeks period of time. 2. Filter out everyone that has under X followers 3. Add those that tweet about it frequently 4. Check the ”Fake Followers” ratio for these 5. Check the Klout Score of these Tweeps 6. Voila! You’ve got a great list of targets for your campaign.
    55. 55. Twitter have 3 API:s
    56. 56. Twitter have 3 API:s
    57. 57. Twitter have 3 API:s
    58. 58. Tools that use these products DataSift - http://datasift.com GNIP - http://gnip.com
    59. 59. Instagram
    60. 60. Largest Company Instagram accounts (Summer 2012)
    61. 61. Instagram, Sweden (Source: Hans Kullin)
    62. 62. Search Instagram to find good followers
    63. 63. Instagram - Kenza
    64. 64. One lastthing...
    65. 65. Measure,Measure,Measure!
    66. 66. Thank you!simon@lissly.co m

    ×