SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?
SEO differs quite a bit Why is SEO so important?
How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest
The Michael Jackson case 6,12 million * searched for ”Michael Jackson” in July * Broad match, Sweden The Michael Jackson case
The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Let’s just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!
SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost ¼ of the population) How many Google? SEO vs Social Media?
Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language
By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media
What’s the difference between a status update and a search? Facebook: “ Do you know where I can find the cheapest Canon Ixus cameras in Stockholm?” Google: “ Cheap Canon Ixus in Stockholm” Content: Why not use Social Media?
The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media