SEO & Social Media Sweden Social Web Camp 2009

The Big Three – or are they?

The Others

Search Engines - US ComScore, July 2009

ComScore, July 2009

Unique visitors US Compete, July 2009

Compete, July 2009

Search Engines Today? Why can’t you say that Facebook or Twitter is a Search Engine? You do search, but in a different kind of way Twitter & Facebook are real competition to Google

SEO is not only Google... When I talk SEO I talk about every Search Engine – Twitter & Facebook included

Facebooks new search – did U know?

Twitter Search – King of Really Real Time

SEO differs quite a bit SEO for Facebook & Twitter differs a lot from SEO for contextual results in Google/Bing/Yahoo I will only go through ordinary SEO in this presentation. SEO for which engine/site?

SEO differs quite a bit Why is SEO so important?

How do you click? 89,7% - Click on First page 5,93% - Click on Second page 4,37% - Click on page three and the rest

The Michael Jackson case 6,12 million * searched for ”Michael Jackson” in July * Broad match, Sweden The Michael Jackson case

The newspapers could dominate! Aftonbladet & Expressen and other large newspapers could have 2 results on page one on Google for almost every search related to Michael Jackson Let’s just say 10% Search Traffic = 612 000 visitors The newspapers could dominate!

SEO vs Social Media? 75-100 000 Swedes have Twitter 1,9 million Swedes reads blogs 2,4 million Swedes have Facebook (almost ¼ of the population) How many Google? SEO vs Social Media?

Search Engines Criterias (one way to see it) Technical Aspects Keywords & Content Links Everything regarding it Domain & Language

1. Domain & Language (examples) Age of domain Anchor text in domain name TLD (.se .dk .co.uk etc.) Language targeting Example: Canada – French and English

Age of domain

Anchor text in domain name

TLD (.se .dk .co.uk etc.)

Language targeting

Example: Canada – French and English

2. Technical Aspects (examples) Unique Titles Unique META Information Crawling issues Sitemap.xml Robots.txt URL:s Technical On-Page - <h1>, <h2> etc. “ Technical Aspects are important”

Unique Titles

Unique META Information

Crawling issues

Sitemap.xml

Robots.txt

URL:s

Technical On-Page - <h1>, <h2> etc.

“ Technical Aspects are important”

3. Keywords & Content (examples) Keyword research Keywords in Title Keywords in content Keywords in H1, H2, HX META Description text “ Content is King!”

Keyword research

Keywords in Title

Keywords in content

Keywords in H1, H2, HX

META Description text

“ Content is King!”

4. Links – Gimme that Link Love! Internal linking Keywords in anchor text Domain/Page Authourity Pretty much everything else... “ Links are God!”

Internal linking

Keywords in anchor text

Domain/Page Authourity

Pretty much everything else...

“ Links are God!”

By searching in Social Media you can easily see what the customers want and how they write and communicate. You do search for products, news, companies on Social Media sites. You search for almost everything! But in another way... Searching Social Media

What’s the difference between a status update and a search? Facebook: “ Do you know where I can find the cheapest Canon Ixus cameras in Stockholm?” Google: “ Cheap Canon Ixus in Stockholm” Content: Why not use Social Media?

The amount of links shared in Social Medias are huge! You can always get links from Social Media Sites! Links: How Do I Use Social Media

The Nofollow of Social Media The Problem with nofollow (link condom) Link condoms doesn’t promote link love Where can I find pure Link Love without link condoms? Blogs = Yes Blog comments = No (in most cases) Twitter = No Bloggy = Yes and No Facebook = No But... Google may see this anyway...

The Problem with nofollow (link condom)

Link condoms doesn’t promote link love

Where can I find pure Link Love without link condoms?

Blogs = Yes

Blog comments = No (in most cases)

Twitter = No

Bloggy = Yes and No

Facebook = No

But... Google may see this anyway...

What Matt Cutts says between the lines…

If you get 10 000 links from Facebook and 10 000 ReTweets from Twitter... ... Don’t you think Google will take this into consideration in the SERPS? Gimme that Social Link Love!

Important info when aquiring links Many different domains linking to you is good Popularity/Importance of Who’s sending the link? Anchor text and content on linking page Trust/Hosting/Spam (This can go wrong – Ted Valentin case) You want link from this guy?

Many different domains linking to you is good

Popularity/Importance of Who’s sending the link?

Anchor text and content on linking page

Trust/Hosting/Spam (This can go wrong – Ted Valentin case)

Link Bait

LinkBait – The Easy Classics Look at Mashable.com “ How To” “ Top 12” “ 5 ways to... ” “ 25 XXX you have to follow on YYY”

Look at Mashable.com

“ How To”

“ Top 12”

“ 5 ways to... ”

“ 25 XXX you have to follow on YYY”

Spotify Bait

Voddler Bait

Voddler / Spotify Bait People will always love new hyped products They will do anything to test it Write about it – get links! Diss it! – Get links! But best of all: give readers invites – and you will get links! Lots of them!

People will always love new hyped products

They will do anything to test it

Write about it – get links!

Diss it! – Get links!

But best of all: give readers invites – and you will get links! Lots of them!

Pirate Bait

Pirate Bait! Yarr! “ Tease a Pirate” Write about copyright. Against or For. Very much similarity with the “Ron Paul Bait” Example Trygghetsvakten: PR5 209 comments (!) 834 links (SiteExplorer)

“ Tease a Pirate”

Write about copyright. Against or For.

Very much similarity with the “Ron Paul Bait”

Example Trygghetsvakten:

PR5

209 comments (!)

834 links (SiteExplorer)

Linkerati/Connector/Sneezer Principle There are always people who link more than others. There are also people who will just by linking get even more to link and create virality. Many of the Linkerati/Connectors sits in this room – it’s called Sweden Social Web Camp!  Gold Mine for every SEO!

There are always people who link more than others.

There are also people who will just by linking get even more to link and create virality.

Many of the Linkerati/Connectors sits in this room – it’s called Sweden Social Web Camp! 

Gold Mine for every SEO!

How to I reach them? Well... the Linkerati/Connectors/Sneezers use Social Media ... A lot! Where they are…

If you are open you will always get links  Try some Honesty it works! Get involved and use Social Media! Some wise things before questions