Marketing for Gamers - Dreamhack
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Marketing for Gamers - Dreamhack

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My seminar at Dreamhack Summer 2011 about Marketing for gamers and what you can do to market yourself.

My seminar at Dreamhack Summer 2011 about Marketing for gamers and what you can do to market yourself.

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Marketing for Gamers - Dreamhack Marketing for Gamers - Dreamhack Presentation Transcript

  • Marketing for gamers?- How does it work and how can I get my ideas popular?
  • Who’s that Simon?Worked with HTML for 11 years.Worked with Internet Marketing for 6 years facebook.com/joinsimon twitter.com/joinsimon http://www.joinsimon.se http://latenightmarketing.com linkedin.com/in/simonsunden
  • What do I do? - Lissly! - Consulting - I love shoes. - I LOVE SC2!
  • There are over 200 people who try to marketthemselves as SC2-casters on YouTube. * * Maybe even more than that.
  • A regular search on TeamLiquid.netHow many of these succeed?
  • HD, Husky, TotalBiscuit, Tejbz
  • What does thesehandsome guys have in common?
  • Let’s dig deeper to understand why.
  • Which was Huskys first popular SC2-video?
  • TotalBiscuits first really popular video?
  • Tejbz first video with a looot of views?
  • Let’s look at thesevideos a bit closer.
  • Husky 19 Feb. 2010 TotalBiscuit 1 July 2010 Tejbz 19 Nov. 2009These dates seem familiar?
  • Husky SC2 BETA19 Feb. 2010 18 Feb. 2010TotalBiscuit Cataclysm BETA1 July 2010 30 June 2010Tejbz MW2 launch19 Nov. 2009 10 Nov. 2009 Can you spot the similarities? :D
  • The Power of being the first and becoming the authority!
  • How do I marketmyself or my idea then?
  • Three important parts regardingMarketing Social Media Authority SEO
  • SEO - Why it is sooo important!  More important than you can imagine. SEO  Regular Johan will find you from here.  Who does not use search engines?
  • Google back in the days!
  • 5 pillars of SEO (one way to look at it) 1. Domain & 2. Technical language aspects3. Keyword & 4. Links content 5. Social signals
  • Why did TB become popular?”I tanked everything that I could. It started off with aconsistent naming scheme: Cataclysm beta – [powerful search term]. It was accurate, I wasn’t misleading anybody but say ”Worgen starting zone” or ”Worgen dance”. When the Worgen dance finally came out itwas a scramble for everyone to get Worgen dance and Worgen emotes.”
  • Content is king”Content is King!”
  • Links”Links are GOD!”
  • Social Media  Reaching out to the community Social Media  Become a profile yourself - not directly your brand.  Every single community / social media you can think of.
  • I’m NOT talking about Facebook & Twitter!
  • Warp Prism!
  • Communicate with your audience!
  • This is what I talk about!
  • The Authority, News Factor & Unique  The ”news factor”  Be unique and anAuthority authority within what you do.  Language, targeting, community.  Just do it!
  • Battlefield 3 Beta.
  • Let’s talk some businessWTF should I do?
  • The Authority and News Factor Authority Be unique. First. Coolest. Funniest. Craziest. Most Bad-ass.
  • Social Media Marketing Social Media Be active in your community. Start small - go bigger.
  • SEO SEO Learn SEO. Use the tools. Do it right.
  • Become good at creating the bait! Link Bait Social Bait Viral
  • Different focus Viral = Branding Social = Better social profile Link = More links
  • Just look at this guy! Let me hype this shit up!
  • What works?
  • A majority of yourefforts will not work!
  • Try! Don’t worry. If it doesn’t work…No one will notice it.
  • Love it! Do what you LOVE!
  • Thank you! (simon@lissly.com)