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Link Bait & Social Bait

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My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland. …

My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.

This presenation is about Link Bait, Social Bait and how it works together with SEO

Published in: Business

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  • Transcript

    • 1. We loveLink Bait!- But how does it work?
    • 2. Who’s that Simon?Worked with HTML for 11 years.Worked with Internet Marketing for 6 years facebook.com/joinsimon twitter.com/joinsimon http://www.joinsimon.se http://latenightmarketing.com linkedin.com/in/simonsunden
    • 3. What do I do? - Lissly! - Consulting - I love shoes.
    • 4. Content is king”Content is King!”
    • 5. Links”Links are GOD!”
    • 6. A quick story about Google
    • 7. Google back in the days!
    • 8. Google Story... Have you ever seen this bar?
    • 9. Do you know your math?
    • 10. Do you remember how it was? How relevant is this actually?
    • 11. Along came Matt Matt Cutts = The almighty Head of Spam on Google Relevance became more important than actual PageRank “We like to play with PR sometimes”
    • 12. So... how do we get these links?
    • 13. Remember... this is a green bar.
    • 14. One way to get links = Link Bait
    • 15. Link Bait – what we think about it
    • 16. The Three Pillars of Bait! Link Bait Social Bait Viral
    • 17. Different focus Viral = Branding Social = Better social profile Link = More links
    • 18. In a world where Google becomessocial? Social or Link Bait?
    • 19. What works?
    • 20. Baits - some classics! Look at Mashable.com “How To” “Top 12” “5 ways to... ” “25 XXX you have to follow on YYY” Mashable creates 1-3 link baits... PER DAY!
    • 21. Cracked.com!
    • 22. 7150 social and link baits
    • 23. 10 rules about Link Bait
    • 24. 1. What is the Link Bait for?It’s about the natural link profile… Not conversion
    • 25. Google wants it to look good... I think of ”linkbait” as something interesting enough to catch people’sattention, and that doesn’t have to be a bad thing. - Matt Cutts
    • 26. All type of links You will get ”crappy”links from a link bait - and that is GOOD!
    • 27. 2. Creation of the bait
    • 28. 2. Creation of the bait Some things always work…
    • 29. 2. Creation of the bait
    • 30. 3. Social Bait or Link Bait?
    • 31. 4. Design
    • 32. 4. Design & Pictures
    • 33. 5. Structure
    • 34. 5. Structure
    • 35. 6. Basic SEO – don’t forget it! Remember basic SEO!  Page Speed  META Description is soooo important  Rel=“canonical”  Picture for Facebook
    • 36. 7. Snowball must start rolling…
    • 37. 8. 1-3-second rule! It should only take 1-3 seconds for people to decide to share it!
    • 38. 9. 5-second rule! It should only take 5seconds for people to decide to link it!
    • 39. 10. Make it easy to share!
    • 40. 7150 Link Baits I checked 7150 Link Baits to see if you can see something in common.  ReTweets  StumbleUpon  Shares on Facebook  Reddit  Digg  Links  What type of bait? Top X, How To etc.
    • 41. 7000 Link Baits Strong correlation with StumpleUpon, Digg, Reddit and # of links ... but not as much with Twitter & Facebook.
    • 42. Top lists are the best Top lists are so much better, up to 100% more links than the others. Top lists are very good social baits (example: 50 directors to follow on Twitter) “Hate-baits” are also great. How to can be great but it must be really, really, really good.
    • 43. Top lists Top 3 is better than Top 4 Top 5 is better than Top 6Top 7 is better than top 8 & 9 but...
    • 44. Top 10, Top 10, Top 10… Top 10 is the best!
    • 45. Why top 10?
    • 46. “Hate-bait”
    • 47. A majority of yourlink baits will not work!
    • 48. Try! Don’t worry. If it doesn’t work…No one will notice it.