Link Bait & Social Bait

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My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland.

This presenation is about Link Bait, Social Bait and how it works together with SEO

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  • Link Bait & Social Bait

    1. 1. We loveLink Bait!- But how does it work?
    2. 2. Who’s that Simon?Worked with HTML for 11 years.Worked with Internet Marketing for 6 years facebook.com/joinsimon twitter.com/joinsimon http://www.joinsimon.se http://latenightmarketing.com linkedin.com/in/simonsunden
    3. 3. What do I do? - Lissly! - Consulting - I love shoes.
    4. 4. Content is king”Content is King!”
    5. 5. Links”Links are GOD!”
    6. 6. A quick story about Google
    7. 7. Google back in the days!
    8. 8. Google Story... Have you ever seen this bar?
    9. 9. Do you know your math?
    10. 10. Do you remember how it was? How relevant is this actually?
    11. 11. Along came Matt Matt Cutts = The almighty Head of Spam on Google Relevance became more important than actual PageRank “We like to play with PR sometimes”
    12. 12. So... how do we get these links?
    13. 13. Remember... this is a green bar.
    14. 14. One way to get links = Link Bait
    15. 15. Link Bait – what we think about it
    16. 16. The Three Pillars of Bait! Link Bait Social Bait Viral
    17. 17. Different focus Viral = Branding Social = Better social profile Link = More links
    18. 18. In a world where Google becomessocial? Social or Link Bait?
    19. 19. What works?
    20. 20. Baits - some classics! Look at Mashable.com “How To” “Top 12” “5 ways to... ” “25 XXX you have to follow on YYY” Mashable creates 1-3 link baits... PER DAY!
    21. 21. Cracked.com!
    22. 22. 7150 social and link baits
    23. 23. 10 rules about Link Bait
    24. 24. 1. What is the Link Bait for?It’s about the natural link profile… Not conversion
    25. 25. Google wants it to look good... I think of ”linkbait” as something interesting enough to catch people’sattention, and that doesn’t have to be a bad thing. - Matt Cutts
    26. 26. All type of links You will get ”crappy”links from a link bait - and that is GOOD!
    27. 27. 2. Creation of the bait
    28. 28. 2. Creation of the bait Some things always work…
    29. 29. 2. Creation of the bait
    30. 30. 3. Social Bait or Link Bait?
    31. 31. 4. Design
    32. 32. 4. Design & Pictures
    33. 33. 5. Structure
    34. 34. 5. Structure
    35. 35. 6. Basic SEO – don’t forget it! Remember basic SEO!  Page Speed  META Description is soooo important  Rel=“canonical”  Picture for Facebook
    36. 36. 7. Snowball must start rolling…
    37. 37. 8. 1-3-second rule! It should only take 1-3 seconds for people to decide to share it!
    38. 38. 9. 5-second rule! It should only take 5seconds for people to decide to link it!
    39. 39. 10. Make it easy to share!
    40. 40. 7150 Link Baits I checked 7150 Link Baits to see if you can see something in common.  ReTweets  StumbleUpon  Shares on Facebook  Reddit  Digg  Links  What type of bait? Top X, How To etc.
    41. 41. 7000 Link Baits Strong correlation with StumpleUpon, Digg, Reddit and # of links ... but not as much with Twitter & Facebook.
    42. 42. Top lists are the best Top lists are so much better, up to 100% more links than the others. Top lists are very good social baits (example: 50 directors to follow on Twitter) “Hate-baits” are also great. How to can be great but it must be really, really, really good.
    43. 43. Top lists Top 3 is better than Top 4 Top 5 is better than Top 6Top 7 is better than top 8 & 9 but...
    44. 44. Top 10, Top 10, Top 10… Top 10 is the best!
    45. 45. Why top 10?
    46. 46. “Hate-bait”
    47. 47. A majority of yourlink baits will not work!
    48. 48. Try! Don’t worry. If it doesn’t work…No one will notice it.

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