HDIA: Getting healthcare innovators their fair share

Getting Healthcare Delivery Innovators their fair share of the pie

Internet ad market circa 2001
Despite having the eyeballs, Internet had less than 2% of the overall ad market.
Little proof that online ads worked for brands
High transaction costs to buys ads
Industry leaders recognized the issues and set out to solve them

Internet ad market today
Internet only surpassed by TV
Insertion order agreements standardized
Ad sizes go from 1000’s to 3 primary ad sizes
Comparative effectivenessproven
Research/Proof, Standards, PR & Education critical to shift

Situation: Healthcare Delivery
Traditional models still the default
Few aware of new health delivery models
Insurance cos/brokers see new models as threat AND opportunity

Wind at Innovators backs
High dissatisfaction by consumers, employers AND doctors
Reimbursement shifts & reimbursement cuts
Innovative delivery models are working

Only Non-Insurance Solution Authorized in Future Insurance Exchanges
Senate Language - H.R. 3590EAS - SEC. 10104 (3). On P. 2068

TREATMENT OF QUALIFIED DIRECT PRIMARY CARE MEDICAL HOME PLANS
The Secretary of Health and Human Services shall permit a qualified health plan to provide coverage through a qualified direct primary care medical home plan that meets criteria established by the Secretary, so long as the qualified health plan meets all requirements that are otherwise applicable and the services covered by the medical home plan are coordinated with the entity offering the qualified health plan.

Share proof/research to shift behavior
Standardize (some) practices/metrics to increase buyer confidence & reduce friction
Communicate huge benefits via Education campaign w/ partners (e.g., NFIB, employer groups, Rotary…)
Innovation prize/contest
Some conversation starters to address what’s holding back growth

Proposed Innovation recognition criteria
Lowers costs
Rapid access to care
Improved patient outcomes
High tech and high touch
Lives of patients made palpably better
Individuals engaged/activated
Teamwork with other clinicians
Increase the value of the healthcare services delivered
Simplify rather than complicate the process of getting care
Scaled beyond single instance

Summary
Innovators have a great value proposition that isn’t well understood
Innovators are the industry pioneers
Innovators can accelerate growth

Need More?
Reading
Health Insurance’s Bunker Buster
Do it Yourself Health Reform
The Most Important Organization in Silicon Valley No One Has Heard About
Healthcare Disruption Series on TechCrunch
Part I: Pharma 3.0 Will Drive Shift from Life Science to HealthTech Investing
Part : Providers Will Use HealthTech to Differentiate and Produce Better Outcomes
Part III: Providers Are Making Newspaper Industry Mistakes
Contact: Dave Chase (dchase@avado.com 425.835.3283)

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HDIA: Getting healthcare innovators their fair share

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