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HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
HDIA: Getting healthcare innovators their fair share
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HDIA: Getting healthcare innovators their fair share

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Healthcare Delivery Innovators Alliance - www.hdia.org. Presentation by Dave Chase: lessons from the growth of the Internet Ad industry.

Healthcare Delivery Innovators Alliance - www.hdia.org. Presentation by Dave Chase: lessons from the growth of the Internet Ad industry.

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  • The proposition that there is a different (innovative) way to reform health care while providing a cost effective and high quality alternative is counter-intuitive due to the ongoing conversations regarding (what appear to be) diametrically opposed visions of reform. Innovators have quite a task before them; but, if history is any judge; I suspect that revolutionary changes are just around the corner from places that no one currently suspects. Thanks for the inspiring and informative presentation.
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  • A unique part of my background is having driven an industry growth initiative that I will draw analogies with that situation and how those lessons can be applied here
  • Despite having the eyeballs, Internet had less than 2% of the overall ad market. Consumers ahead of businesses. Online often not even considered for ad campaigns.Little proof that online ads worked for brandsHigh transaction costs to buys adsMany different ad sizes vs. 30 second ad spot simplicityEvery publisher had a separate Insertion Order agreement – “Attorney Full Employment Act”
  • All other ad mediums flat or in decline. Internet growing 20% or more for several years. Bigger than magazines & radio in terms of total spend.Consumer consumption still outstrips spend but gap is narrowing.Insertion order agreements standardized.Ad sizes go from 1000’s to 3 primary ad sizes.Research has proven online’s effectiveness.All coverage of the media landscape now includes the Internet.
  • Few consumers or employers (or media) are aware of new healthcare delivery modelsTraditional models/insurance are the default option and reasonably well understood. New healthcare delivery options rarely considered.Insurance companies see new models as both a threat and opportunity
  • High dissatisfaction by consumers, employers AND clinicians with present systemReimbursement shifting from volume to value; IDC10Innovative delivery models
  • Transcript

    • 1. Getting Healthcare Delivery Innovators their fair share of the pie
    • 2. Internet ad market circa 2001
      Despite having the eyeballs, Internet had less than 2% of the overall ad market.
      Little proof that online ads worked for brands
      High transaction costs to buys ads
      Industry leaders recognized the issues and set out to solve them
    • 3. Internet ad market today
      Internet only surpassed by TV
      Insertion order agreements standardized
      Ad sizes go from 1000’s to 3 primary ad sizes
      Comparative effectivenessproven
      Research/Proof, Standards, PR & Education critical to shift
    • 4. Situation: Healthcare Delivery
      Traditional models still the default
      Few aware of new health delivery models
      Insurance cos/brokers see new models as threat AND opportunity
    • 5. Wind at Innovators backs
      High dissatisfaction by consumers, employers AND doctors
      Reimbursement shifts & reimbursement cuts
      Innovative delivery models are working
    • 6. Only Non-Insurance Solution Authorized in Future Insurance Exchanges
      Senate Language  - H.R. 3590EAS - SEC. 10104 (3). On P. 2068
       
      TREATMENT OF QUALIFIED DIRECT PRIMARY CARE MEDICAL HOME PLANS
      The Secretary of Health and Human Services shall permit a qualified health plan to provide coverage through a qualified direct primary care medical home plan that meets criteria established by the Secretary, so long as the qualified health plan meets all requirements that are otherwise applicable and the services covered by the medical home plan are coordinated with the entity offering the qualified health plan.
    • 7.
      • Share proof/research to shift behavior
      • 8. Standardize (some) practices/metrics to increase buyer confidence & reduce friction
      • 9. Communicate huge benefits via Education campaign w/ partners (e.g., NFIB, employer groups, Rotary…)
      • 10. Innovation prize/contest
      Some conversation starters to address what’s holding back growth
    • 11. Proposed Innovation recognition criteria
      Lowers costs
      Rapid access to care
      Improved patient outcomes
      High tech and high touch
      Lives of patients made palpably better
      Individuals engaged/activated
      Teamwork with other clinicians
      Increase the value of the healthcare services delivered
      Simplify rather than complicate the process of getting care
      Scaled beyond single instance
    • 12. Summary
      Innovators have a great value proposition that isn’t well understood
      Innovators are the industry pioneers
      Innovators can accelerate growth
    • 13. Need More?
      Reading
      Health Insurance’s Bunker Buster
      Do it Yourself Health Reform
      The Most Important Organization in Silicon Valley No One Has Heard About
      Healthcare Disruption Series on TechCrunch
      Part I: Pharma 3.0 Will Drive Shift from Life Science to HealthTech Investing
      Part : Providers Will Use HealthTech to Differentiate and Produce Better Outcomes
      Part III: Providers Are Making Newspaper Industry Mistakes
      Contact: Dave Chase (dchase@avado.com 425.835.3283)

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