Your SlideShare is downloading. ×
0
Connected Home Entertainment  Bill Rose President WJR Consulting Inc. Myths, Hype and Reality
Connected Entertainment –  Two Perspectives  Consumers & The CE Industry
A Brief History of  Successful CE Products  <ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Transistor Radio </li></u...
What Is A Home Entertainment Network? <ul><li>It is NOT a PRODUCT </li></ul><ul><li>It is NOT an APPLICATION </li></ul><ul...
Connected Entertainment Is Not Home Networking <ul><li>Customer </li></ul><ul><li>Retail Buyer </li></ul><ul><li>Aisle </l...
Consumer Expectations <ul><li>Wired or Wireless </li></ul><ul><ul><li>Simple, Reliable connections  </li></ul></ul><ul><ul...
CE Industry Needs <ul><li>In-room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon sta...
CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity  </li></ul><ul><li>Agreed upon St...
<ul><li>3 Main Benefits </li></ul><ul><li>Reduce wire and connector proliferation, expense, confusion </li></ul><ul><li>En...
2 Choices: Ethernet vs. 1394 Which Wins? <ul><li>The one that plugs the holes first </li></ul><ul><li>Ethernet – Leads in ...
The Contenders: Ethernet vs. 1394  <ul><li>Prediction </li></ul><ul><li>1394 wins the A/V connector if it achieves Mass-Ma...
CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Sta...
Multi-room Connectivity Requires No-New-Wires <ul><li>Channel, Channel, Channel </li></ul><ul><ul><li>“ No Assembly Requir...
No-New-Wires: Which Ones? <ul><li>Wireless – WiFi set the table but can’t serve the main course </li></ul><ul><li>Coax – T...
CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity   </li></ul><ul><li>Agreed upon S...
Standards: The Consumer View <ul><li>PHY/MAC – The connector  is  the Standard  </li></ul><ul><li>Discovery and Addressing...
The Consumer Electronics Association Helping to Plug the Holes
CEA Connected Entertainment Initiatives <ul><li>R7.5 WG8, WG1 </li></ul><ul><ul><li>WG8: CEA 2007 – QoS over IP/Ethernet <...
CEA, Wireless and UPnP <ul><li>R7.7 WG1 </li></ul><ul><ul><li>Wireless Networking: Mapping Apps to Wireless HN solutions <...
Other Initiatives With CEA Member Support <ul><li>Content Protection/DRM – PERM, SmartRight TM , DTCP, others </li></ul><u...
CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Sta...
Networking Versus Features <ul><li>Mass Market = Retail Channel & Service Provider </li></ul><ul><li>One sells connectivit...
CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Sta...
Applications Drive Sales <ul><li>Media Server drives HN drives DTV drives Server  </li></ul><ul><li>A/V Service Providers ...
Web Services and Consumer’s Electronics
Nearly invisible Web Services <ul><li>Consumer sees or uses directly </li></ul><ul><li>Browser based interfaces, informati...
<ul><li>Completely Invisible Web Services </li></ul><ul><li>Automatic Purchasing and Billing  </li></ul><ul><li>Service Bu...
Drivers for Web Services: Inside the home  <ul><li>Entertainment </li></ul><ul><li>Convenience </li></ul><ul><li>$ Savings...
Drivers for Web Services:  Beyond the home    $$, $$, $$
2 Basic Approaches <ul><li>Existing Services  </li></ul><ul><ul><ul><li>Transferred Revenue </li></ul></ul></ul><ul><ul><u...
MYTH Consumers want bundled services
FACT: Ignores human nature and Congress <ul><li>People are driven by convenience and $$ </li></ul><ul><li>Bundling is conv...
MYTH Advertising Budgets are Shrinking
  FACT: Total Ad spending will increase as BB and HN penetration expands.  <ul><li>Local business can target local custome...
MYTH Bandwidth can fix everything Corollary: “Give me a big enough lever and I will move the world”
FACT: Both are true in theory,  not  implementation <ul><li>Wireless will always be bandwidth challenged </li></ul><ul><li...
MYTH There will be a single unified home network
FACT: Ignores buying habits and market forces <ul><li>People buy products one or two at a time for a single purpose </li><...
The WiFi Highway Versus  High Speed Rail How to move lots of freight, fast, “When it absolutely, positively has to get the...
The Wireless Highway – CSMA/CA
The WiFi Highway <ul><li>Cars wait to enter until there is space </li></ul><ul><ul><li>Contention Period: No traffic cops,...
802.11 Throughput Analysis
WiFi - Throughput Analysis Technology Raw  Throughput Ideal TCP payload  throughput 11b 11 Mbps 5.6  Mbps 11a 54 Mbps 27.3...
The TDMA RAILROAD
The TDMA Railroad <ul><li>Every train (frame) runs on a schedule </li></ul><ul><li>Space is reserved </li></ul><ul><li>No ...
Time Division Multiple Access (TDMA) <ul><li>Support for Isochronous streams, asynchronous IP/data </li></ul><ul><li>Impro...
TDMA Wireless Networks <ul><li>Hiperlan2 </li></ul><ul><li>802.15.3 </li></ul><ul><li>802.15.3a (UWB) </li></ul><ul><li>Ma...
Example: Magis Networks’ AIR5 <ul><li>Designed for Entertainment networks </li></ul><ul><li>TDMA MAC – Guaranteed QoS </li...
Magis AIR5 TM <ul><li>Simultaneous TCP/IP, video, audio </li></ul><ul><li>802.11a phy - Coexists with 802.11 </li></ul><ul...
Conclusions <ul><li>Guaranteed payload  delivered to the  application layer , at the  point-of-use   is the only measureme...
Conclusions 2. Think “Top Down”: Consumer  ->  Channel  ->  Product  ->  Feature  ->  Technology
Bill Rose President, WJR Consulting Inc. (860) 313-8098 (Office) (860) 704-8098 (Mobile) [email_address]
For the interconnected lifestyle
Presentation Title Speaker Name Speaker Title Company Name
PowerPoint Template Subtitle Color <ul><li>Slide guidelines </li></ul><ul><ul><li>Sub-bullet, limit to one layer of sub-bu...
PowerPoint template for complicated diagrams <ul><li>This slide background has no UPnP Forum logo artwork in lower left so...
Table Layout Info here Info here Info here Info here Info here Info here Row Two Row One
Announcing Announcement Title
Demo Demo Title
Video Video Title
Customer Customer Reference Title
For the interconnected lifestyle
Upcoming SlideShare
Loading in...5
×

Connected Home Entertainment - Myths, Hype, and Realities

270

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
270
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Connected Home Entertainment - Myths, Hype, and Realities"

  1. 1. Connected Home Entertainment Bill Rose President WJR Consulting Inc. Myths, Hype and Reality
  2. 2. Connected Entertainment – Two Perspectives Consumers & The CE Industry
  3. 3. A Brief History of Successful CE Products <ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Transistor Radio </li></ul><ul><li>Walkman </li></ul><ul><ul><li>VCR </li></ul></ul><ul><ul><li>Cable Ready TV </li></ul></ul><ul><ul><li>CD </li></ul></ul><ul><ul><li>DVD </li></ul></ul>
  4. 4. What Is A Home Entertainment Network? <ul><li>It is NOT a PRODUCT </li></ul><ul><li>It is NOT an APPLICATION </li></ul><ul><li>It IS a FEATURE </li></ul>
  5. 5. Connected Entertainment Is Not Home Networking <ul><li>Customer </li></ul><ul><li>Retail Buyer </li></ul><ul><li>Aisle </li></ul><ul><li>Salespeople </li></ul><ul><li>Merchandizing </li></ul><ul><li>Product Life </li></ul><ul><li>Cost of Returns </li></ul><ul><li>Consumer Expectations </li></ul>More Differences Than Similarities
  6. 6. Consumer Expectations <ul><li>Wired or Wireless </li></ul><ul><ul><li>Simple, Reliable connections </li></ul></ul><ul><ul><li>Instant Gratification: 15 minute rule </li></ul></ul><ul><ul><li>Full resolution: SD today, HD tomorrow </li></ul></ul><ul><ul><li>Coverage: Everywhere – No Excuses </li></ul></ul><ul><ul><li>Premium content </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><li>In short: Connectivity plus everything their CE products give them today </li></ul>
  7. 7. CE Industry Needs <ul><li>In-room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon standards </li></ul><ul><li>Mass Market Sales Channels </li></ul><ul><li>Compelling applications </li></ul>
  8. 8. CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Standards </li></ul><ul><li>Mass Market Sales Channel </li></ul><ul><li>Compelling applications </li></ul>
  9. 9. <ul><li>3 Main Benefits </li></ul><ul><li>Reduce wire and connector proliferation, expense, confusion </li></ul><ul><li>Enable features not otherwise available or understandable </li></ul><ul><li>Share device resources </li></ul>In-Room Connectivity
  10. 10. 2 Choices: Ethernet vs. 1394 Which Wins? <ul><li>The one that plugs the holes first </li></ul><ul><li>Ethernet – Leads in Ubiquity, IP support </li></ul><ul><ul><li>No accepted CP / DRM </li></ul></ul><ul><ul><li>Lacking in QoS / Real time delivery </li></ul></ul><ul><li>1394 leads in speed / QoS / Topology and CP / DRM </li></ul><ul><ul><li>Not a complete IP solution yet </li></ul></ul><ul><ul><li>Low penetration levels - But STB will help </li></ul></ul>
  11. 11. The Contenders: Ethernet vs. 1394 <ul><li>Prediction </li></ul><ul><li>1394 wins the A/V connector if it achieves Mass-Market penetration for entertainment before Ethernet delivers reliable and simple to use connectivity and a solution for Ethernet CP / DRM is accepted </li></ul>
  12. 12. CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Standards </li></ul><ul><li>Mass Market Sales Channel </li></ul><ul><li>Compelling applications </li></ul>Internet Connection 1394 Wireless 1394 100 Base-T Media Server STB DVD Adapter
  13. 13. Multi-room Connectivity Requires No-New-Wires <ul><li>Channel, Channel, Channel </li></ul><ul><ul><li>“ No Assembly Required” </li></ul></ul><ul><ul><li>A/V aisle won’t sell CAT5 or solutions from other departments </li></ul></ul><ul><ul><li>Connectivity is a feature </li></ul></ul><ul><ul><li>Education is expensive </li></ul></ul><ul><ul><li>And so is wiring </li></ul></ul>
  14. 14. No-New-Wires: Which Ones? <ul><li>Wireless – WiFi set the table but can’t serve the main course </li></ul><ul><li>Coax – The Entertainment Connector </li></ul><ul><li>PLC – maybe HomePlug TM v2.0 </li></ul><ul><li>Phone - DOA </li></ul>
  15. 15. CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Standards </li></ul><ul><li>Mass Market Sales Channel </li></ul><ul><li>Compelling applications </li></ul>
  16. 16. Standards: The Consumer View <ul><li>PHY/MAC – The connector is the Standard </li></ul><ul><li>Discovery and Addressing – Easy install </li></ul><ul><li>Media Formats – Ease of use </li></ul><ul><li>Command & Control – Remote Control </li></ul><ul><li>QoS – Reliability </li></ul><ul><li>Copy Protection/DRM – Content availability, ease of use, … </li></ul><ul><li>Network Management – Customer support (Huh?) </li></ul>
  17. 17. The Consumer Electronics Association Helping to Plug the Holes
  18. 18. CEA Connected Entertainment Initiatives <ul><li>R7.5 WG8, WG1 </li></ul><ul><ul><li>WG8: CEA 2007 – QoS over IP/Ethernet </li></ul></ul><ul><ul><li>WG1: CEA 2005 – Network Adapter to connect 1394 (61883 streams) to Ethernet </li></ul></ul><ul><ul><li>WG3: CEA 931B – Man-Machine Interface </li></ul></ul><ul><ul><li>WG4: IP browser based interface </li></ul></ul><ul><li>R7.6 </li></ul><ul><ul><li>CEA 2008 – Digital Entertainment Network: IP over Ethernet </li></ul></ul><ul><ul><li>(Separating 2008 into Architecture plus interfaces) </li></ul></ul><ul><ul><li>Possible New Interfaces: 1394, wireless </li></ul></ul>
  19. 19. CEA, Wireless and UPnP <ul><li>R7.7 WG1 </li></ul><ul><ul><li>Wireless Networking: Mapping Apps to Wireless HN solutions </li></ul></ul><ul><ul><li>New Work: Standardized Specs </li></ul></ul><ul><li>UPnP v1.0 Referenced in CEA Standards </li></ul><ul><ul><li>CEA 2008 (DENi – Entertainment over home IP networks) </li></ul></ul><ul><ul><li>R7.4 / CEA 851 (IP over 1394 backbone) </li></ul></ul><ul><ul><li>Draft CEA 2005 – A/V Adapter </li></ul></ul>
  20. 20. Other Initiatives With CEA Member Support <ul><li>Content Protection/DRM – PERM, SmartRight TM , DTCP, others </li></ul><ul><li>IP over 1394 Isochronous channel </li></ul><ul><li>Isochronous Ethernet </li></ul><ul><li>Digital Home Working Group </li></ul><ul><li>UPnP </li></ul>
  21. 21. CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Standards </li></ul><ul><li>Mass Market Sales Channel </li></ul><ul><li>Compelling applications </li></ul>
  22. 22. Networking Versus Features <ul><li>Mass Market = Retail Channel & Service Provider </li></ul><ul><li>One sells connectivity as a feature, the other uses connectivity to sell services </li></ul><ul><li>Either way, its not a product </li></ul>
  23. 23. CE Industry Needs <ul><li>In room connectivity </li></ul><ul><li>Multi-room connectivity </li></ul><ul><li>Agreed upon Standards </li></ul><ul><li>Mass Market Sales Channel </li></ul><ul><li>Compelling applications </li></ul>
  24. 24. Applications Drive Sales <ul><li>Media Server drives HN drives DTV drives Server </li></ul><ul><li>A/V Service Providers </li></ul><ul><ul><li>DSS – Levels the playing field </li></ul></ul><ul><ul><li>MSO – Moving to retail </li></ul></ul><ul><ul><li>Both provide messaging </li></ul></ul><ul><li>WEB Services </li></ul><ul><ul><li>Adds BB to the mix, drives convergence </li></ul></ul><ul><ul><li>Requires integrated networks for many services </li></ul></ul>
  25. 25. Web Services and Consumer’s Electronics
  26. 26. Nearly invisible Web Services <ul><li>Consumer sees or uses directly </li></ul><ul><li>Browser based interfaces, information augmentation </li></ul><ul><li>Purchasing goods & content </li></ul><ul><li>Gaming </li></ul><ul><li>Etc. </li></ul>
  27. 27. <ul><li>Completely Invisible Web Services </li></ul><ul><li>Automatic Purchasing and Billing </li></ul><ul><li>Service Bundling – 1 phone / 3 connections </li></ul><ul><li>Network & configuration management, firmware updates, security, etc. </li></ul>
  28. 28. Drivers for Web Services: Inside the home <ul><li>Entertainment </li></ul><ul><li>Convenience </li></ul><ul><li>$ Savings </li></ul>
  29. 29. Drivers for Web Services: Beyond the home $$, $$, $$
  30. 30. 2 Basic Approaches <ul><li>Existing Services </li></ul><ul><ul><ul><li>Transferred Revenue </li></ul></ul></ul><ul><ul><ul><li>Ex: Telephony </li></ul></ul></ul><ul><li>New services </li></ul><ul><ul><ul><li>New revenue generation </li></ul></ul></ul><ul><ul><ul><li>Ex: Google </li></ul></ul></ul>
  31. 31. MYTH Consumers want bundled services
  32. 32. FACT: Ignores human nature and Congress <ul><li>People are driven by convenience and $$ </li></ul><ul><li>Bundling is convenient but often does not save $$ and does not deliver the “best of breed” </li></ul><ul><li>Most services that can be bundled are already low profit services </li></ul><ul><li>If successful, Congress and the Federal courts will force changes to ensure competition </li></ul>
  33. 33. MYTH Advertising Budgets are Shrinking
  34. 34. FACT: Total Ad spending will increase as BB and HN penetration expands. <ul><li>Local business can target local customers – new $$ </li></ul><ul><li>Targeted ads will enable more products to be advertised </li></ul><ul><li>Innovative approaches will create more opportunities </li></ul><ul><li>Web services will play a huge role </li></ul>
  35. 35. MYTH Bandwidth can fix everything Corollary: “Give me a big enough lever and I will move the world”
  36. 36. FACT: Both are true in theory, not implementation <ul><li>Wireless will always be bandwidth challenged </li></ul><ul><li>Bandwidth is like processing speed and memory – more is never enough </li></ul><ul><li>QoS, Guarantees are a must!! </li></ul>
  37. 37. MYTH There will be a single unified home network
  38. 38. FACT: Ignores buying habits and market forces <ul><li>People buy products one or two at a time for a single purpose </li></ul><ul><li>No-new-wires will drive whole-home solutions </li></ul><ul><li>A/V and PC devices have different connectivity needs </li></ul><ul><li>Commoditization of PC networks will keep them separate for the next few years </li></ul><ul><li>To become unified </li></ul><ul><ul><li>QoS and CP / DRM issues must be solved </li></ul></ul><ul><ul><li>Costs for entertainment connectivity must reach parity with PC networks </li></ul></ul>
  39. 39. The WiFi Highway Versus High Speed Rail How to move lots of freight, fast, “When it absolutely, positively has to get there on time”
  40. 40. The Wireless Highway – CSMA/CA
  41. 41. The WiFi Highway <ul><li>Cars wait to enter until there is space </li></ul><ul><ul><li>Contention Period: No traffic cops, lights </li></ul></ul><ul><ul><li>Every vehicle has the same right of way </li></ul></ul><ul><ul><li>Collisions - due to hidden nodes </li></ul></ul><ul><ul><li>Traffic can become unstable - traffic jams </li></ul></ul><ul><ul><li>TGe adds emergency vehicles and cops </li></ul></ul>
  42. 42. 802.11 Throughput Analysis
  43. 43. WiFi - Throughput Analysis Technology Raw Throughput Ideal TCP payload throughput 11b 11 Mbps 5.6 Mbps 11a 54 Mbps 27.3 Mbps 11g, no protection 54 Mbps 29.0 Mbps 11g, CTS-to-self protection 54 Mbps 13.4 Mbps 11g, RTS/CTS protection 54 Mbps 8.9 Mbps 3-6 Mbps 4-8 Mbps 4-12 Mbps 4-10 Mbps 1-2 Mbps Real World application payload – est.
  44. 44. The TDMA RAILROAD
  45. 45. The TDMA Railroad <ul><li>Every train (frame) runs on a schedule </li></ul><ul><li>Space is reserved </li></ul><ul><li>No spacing between cars (no variable back-off / wait) </li></ul><ul><li>Arrival times are guaranteed (latency, jitter) </li></ul><ul><li>Space assigned long term or for a single trip (Isochronous, asynchronous) </li></ul><ul><li>No collisions, hidden nodes, Traffic Jams – fully managed system </li></ul>
  46. 46. Time Division Multiple Access (TDMA) <ul><li>Support for Isochronous streams, asynchronous IP/data </li></ul><ul><li>Improved bandwidth guarantees </li></ul><ul><li>Determinant latency, jitter </li></ul><ul><li>Enables improved RF performance (distance/throughput) </li></ul>Advantages
  47. 47. TDMA Wireless Networks <ul><li>Hiperlan2 </li></ul><ul><li>802.15.3 </li></ul><ul><li>802.15.3a (UWB) </li></ul><ul><li>Magis Networks’ AIR5 TM </li></ul>
  48. 48. Example: Magis Networks’ AIR5 <ul><li>Designed for Entertainment networks </li></ul><ul><li>TDMA MAC – Guaranteed QoS </li></ul><ul><li>10 msec guaranteed delay/jitter </li></ul><ul><li>PER: 10 -10 after FEC </li></ul><ul><li>Security – 3DES, public and private key exchange </li></ul><ul><li>Whole-home HDTV throughput </li></ul><ul><ul><li>>30 Mbps / 3000 sq ft home </li></ul></ul>
  49. 49. Magis AIR5 TM <ul><li>Simultaneous TCP/IP, video, audio </li></ul><ul><li>802.11a phy - Coexists with 802.11 </li></ul><ul><li>Power and Frequency agile </li></ul><ul><li>Adjacent Channel Utilization </li></ul><ul><li>Strong CE support </li></ul><ul><li>AIR5 SIG created to standardize </li></ul>
  50. 50. Conclusions <ul><li>Guaranteed payload delivered to the application layer , at the point-of-use is the only measurement that counts. Everything else is hype! </li></ul>
  51. 51. Conclusions 2. Think “Top Down”: Consumer -> Channel -> Product -> Feature -> Technology
  52. 52. Bill Rose President, WJR Consulting Inc. (860) 313-8098 (Office) (860) 704-8098 (Mobile) [email_address]
  53. 53. For the interconnected lifestyle
  54. 54. Presentation Title Speaker Name Speaker Title Company Name
  55. 55. PowerPoint Template Subtitle Color <ul><li>Slide guidelines </li></ul><ul><ul><li>Sub-bullet, limit to one layer of sub-bullets </li></ul></ul><ul><ul><li>Sub-bullet </li></ul></ul><ul><ul><li>Sub-bullet </li></ul></ul><ul><li>Font size and color should already be formatted for you in Slide Master </li></ul><ul><li>Use shaded figures, when possible, using these key colors </li></ul>
  56. 56. PowerPoint template for complicated diagrams <ul><li>This slide background has no UPnP Forum logo artwork in lower left so the entire space is available for your image </li></ul><ul><ul><li>Sub-bullet, limit to one layer of sub-bullets </li></ul></ul><ul><ul><li>Sub-bullet </li></ul></ul><ul><ul><li>Sub-bullet </li></ul></ul><ul><li>Font size and color should already be formatted for you in Slide Master </li></ul><ul><li>Use shaded figures, when possible, using these key colors </li></ul>
  57. 57. Table Layout Info here Info here Info here Info here Info here Info here Row Two Row One
  58. 58. Announcing Announcement Title
  59. 59. Demo Demo Title
  60. 60. Video Video Title
  61. 61. Customer Customer Reference Title
  62. 62. For the interconnected lifestyle
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×