Bell University Labs Re-inventing TV in an IP World

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Bell University Labs Re-inventing TV in an IP World

  1. 1. Bell University Labs Re-inventing TV in an IP World
  2. 2. Video Strategy Overview TV is critical to winning the broadband home <ul><li>We know video is a critical element </li></ul><ul><ul><li>85% of customers surveyed recently indicated video would be required for a home bundle to meet their needs </li></ul></ul>Our strategy is to be Canada’s leading Video Service Provider <ul><li>ExpressVu is leading the market in growth </li></ul><ul><ul><li>Led market in revenue and subscriber growth in 2003 </li></ul></ul><ul><li>Creation of Bell Video Group </li></ul><ul><li>Deliver “Way Better TV” independent of access technology </li></ul><ul><ul><li>Digital TV quality/choice, iTV, PVR, VoD, HDTV </li></ul></ul>Hybrid technology platform required to deliver the growth <ul><li>Wireline video to complement DTH in addressing core urban markets with high density of MDUs </li></ul><ul><ul><li>MDUs are 40% of Toronto market, 60% of Montreal market (vs. 32% of overall market) </li></ul></ul><ul><li>Currently deploying VDSL in large MDUs </li></ul>
  3. 3. TV Video Centric Services <ul><li>Broadcast TV via many technology platforms (DTH, VDSL, ADSL2+, FTTH) </li></ul><ul><li>Pay-per-view </li></ul><ul><li>PVR (pause live TV, store-and-record, Web based control) </li></ul><ul><li>iTV (iWeather, iGames, Hockey Night in Canada choose-your-camera) </li></ul><ul><li>HDTV </li></ul><ul><li>Video on Demand </li></ul><ul><li>Streaming TV to Mobile Devices (2004) </li></ul>Integrated Media Centre (“Living room edition”) Media Room Digital Node (e.g. “Bobsled”) Master Bedroom Kitchen PC with Smart Display (Digital node embedded into display) Kid’s Bedroom Gaming console / other CE devices (embedded ‘nodes’) xDSL pipe Wireless distribution of video (QoS) Office Wireless connection to xDSL modem/router Anywhere
  4. 4. TV Distribution to other IP Devices <ul><li>Free based PC video content streaming </li></ul><ul><ul><li>Sympatico - NHL coolshots, CTV News, Music Videos, Concerts etc. </li></ul></ul><ul><ul><li>MSN video – MSNBC, Music Videos, Discovery, ESPN etc. </li></ul></ul><ul><li>Multi-Media Services on Mobile Devices </li></ul><ul><ul><li>Send and receive video clips on mobile devices </li></ul></ul><ul><ul><li>Watch video clips from Internet </li></ul></ul><ul><li>Exclusive PC video content streaming </li></ul><ul><ul><li>Exclusive pre-release movie trailers </li></ul></ul><ul><ul><li>Sympatico Concert Series - exclusive to Sympatico ISP subscribers </li></ul></ul><ul><li>Fee based PC Video content streaming </li></ul><ul><ul><li>Exclusive broadcasts of CNN, Fox Sports, BBC News etc. (e.g. RealOne) </li></ul></ul><ul><ul><li>VOD thru the PC of movie/video (e.g. CinemaNow. Movielink) </li></ul></ul>Home Desktop Modem / Wi-Fi Router Digital Media Adapter Mobile Devices
  5. 5. Recommendations, Rating, Time Boxing A Guide That Actually Guides You! TV2 User Experience
  6. 7. Technology Architecture Strategy ONU Equipment Room Edge Core <ul><li>Current MDU: ATM </li></ul><ul><li>Moving toward IP </li></ul><ul><li>QoS will be controlled at Layer 3 </li></ul>Central Office Video Content ATM NETWORK To Video Headend OLT IP NETWORK copper Suite Suite Suite xDSL MDU Access <ul><li>Current MDU </li></ul><ul><li>Future SFU will be served by OPI </li></ul><ul><li>Evaluating FTTH for greenfields </li></ul>CPE <ul><li>Current MDU: Proprietary </li></ul><ul><li>Moving toward IP STB </li></ul><ul><li>Standards-based enabling multiple vendors, reduce cost </li></ul><ul><li>IP will allow more convergent service creation </li></ul>ONU PSTN NETWORK SFU ONT SFU ONT SFU ONT PON FTTH xDSL SFU @ OPI copper ONU
  7. 8. Importance of IP Platform for Video ATM IP Content/Apps Network Broadband Home Video-coax Data-Ethernet <ul><li>Data </li></ul><ul><li>Internet </li></ul><ul><li>Email, IM, Chat </li></ul><ul><li>Pre-IPTV </li></ul><ul><li>Video and data on separate networks </li></ul><ul><li>Proprietary STB </li></ul><ul><li>Video and data services in “silos” </li></ul>Current <ul><li>Video </li></ul><ul><li>Broadcast TV </li></ul><ul><li>PPV </li></ul>IP critical to winning the broadband home – enables cross-platform service creation with cost-effective standards-based approach IP <ul><li>IP Solution </li></ul><ul><li>Video and data on single IP network </li></ul><ul><li>Standards-based IP set top box </li></ul><ul><li>‘ Convergent’ service creation opportunities </li></ul>Future <ul><li>Above … </li></ul><ul><li>Interactive services </li></ul><ul><li>Video to PC (e.g., remote displays) </li></ul><ul><li>Digital photos to TV (through networked hard drive) </li></ul><ul><li>Music to the stereo (networked hard drive) </li></ul>IP Ethernet home network Internet Gateway
  8. 9. “ Plug and Play” Ethernet Network Fiber Copper ACCESS Wireless Ethernet Access <ul><li>Offer a standard interface </li></ul><ul><li>Reduce complexity </li></ul><ul><li>Reduce cost </li></ul><ul><li>Easier service adaptation </li></ul><ul><li>Allow multiple vendors </li></ul>Edge Core User QoS at Layer 3 <ul><li>Once access pipe size is determined, QoS can be controlled at each end </li></ul><ul><li>Eliminate QoS complexity in the access </li></ul>Access OLT Direct Fiber ADSL, G.shdsl, EFM Long reach ADSL2+, VDSL, EFM Short reach GPON HDSL Wireless / Satellite QoS QoS IP / PPPoE / Ethernet Ethernet Non-Blocking (Engineered) Ethernet Ethernet CPE / Home Gateway BRAS / PE Ethernet/ MPLS IP Appli- cations
  9. 10. IPTV Advantages Traditional TV Distribution IPTV <ul><li>Cheaper STB </li></ul><ul><ul><li>Scale efficiencies and merchant components will ensure cheaper devices and better availability </li></ul></ul><ul><ul><li>Thin client will be embedded in various devices (such as XBox) </li></ul></ul><ul><li>Proprietary STB lease </li></ul><ul><ul><li>Proprietary systems </li></ul></ul><ul><ul><li>Tied to single STB vendor technology roadmap </li></ul></ul>
  10. 11. IPTV Advantages Traditional TV Distribution IPTV <ul><li>1:1 communication will enable </li></ul><ul><ul><li>Targeted custom TV services and commerce </li></ul></ul><ul><ul><li>Collection of usage data </li></ul></ul><ul><ul><li>Simplified integration of IP content and services (ITV - weather, games, photos, music etc. on TV) </li></ul></ul><ul><li>Broadcast architecture </li></ul><ul><ul><li>No 1:1 potential without monumental upgrade cost </li></ul></ul><ul><ul><li>Video delivery separate from data </li></ul></ul><ul><ul><li>Difficult to integrate with Web/PC content and services </li></ul></ul><ul><ul><li>Would need to shift analog subs to digital to free up bandwidth for IP video (hence free digital STBs offers to move subs off of analog spectrum) </li></ul></ul><ul><ul><li>Shifting to IP Video requires new IP-STB </li></ul></ul><ul><li>Cheaper STB </li></ul><ul><ul><li>Scale efficiencies and merchant components will ensure cheaper devices and better availability </li></ul></ul><ul><ul><li>Thin client will be embedded in various devices (such as XBox) </li></ul></ul><ul><li>Proprietary STB lease </li></ul><ul><ul><li>Proprietary systems </li></ul></ul><ul><ul><li>Tied to single STB vendor technology roadmap </li></ul></ul>
  11. 12. IPTV Advantages Traditional TV Distribution IPTV IPTV Reinvents Entertainment in the Home <ul><li>TV integrated with broadband home devices </li></ul><ul><ul><li>The IP STB is the TV’s gateway to digital music, home videos and photos </li></ul></ul>Little or no interoperability <ul><li>1:1 communication will enable </li></ul><ul><ul><li>Targeted custom TV services and commerce </li></ul></ul><ul><ul><li>Collection of usage data </li></ul></ul><ul><ul><li>Simplified integration of IP content and services (ITV - weather, games, photos, music etc. on TV) </li></ul></ul><ul><li>Broadcast architecture </li></ul><ul><ul><li>No 1:1 potential without monumental upgrade cost </li></ul></ul><ul><ul><li>Video delivery separate from data </li></ul></ul><ul><ul><li>Difficult to integrate with Web/PC content and services </li></ul></ul><ul><ul><li>Would need to shift analog subs to digital to free up bandwidth for IP video (hence free digital STBs offers to move subs off of analog spectrum) </li></ul></ul><ul><ul><li>Shifting to IP Video requires new IP-STB </li></ul></ul><ul><li>Cheaper STB </li></ul><ul><ul><li>Scale efficiencies and merchant components will ensure cheaper devices and better availability </li></ul></ul><ul><ul><li>Thin client will be embedded in various devices (such as XBox) </li></ul></ul><ul><li>Proprietary STB lease </li></ul><ul><ul><li>Proprietary systems </li></ul></ul><ul><ul><li>Tied to single STB vendor technology roadmap </li></ul></ul>
  12. 13. Bell University Labs Re-inventing TV in an IP World
  13. 14. Bell Canada – Nation’s Leader in Communications <ul><li>Consumer Segment </li></ul><ul><li>$8B revenue </li></ul><ul><li>130M client interactions/yr </li></ul><ul><li>15M client connections </li></ul><ul><li>12K employees </li></ul><ul><li>1.4 Million subscribers nationwide </li></ul><ul><li>19% revenue growth (03/02) </li></ul><ul><li>VDSL deployment to MDUs </li></ul><ul><li>2 Million Internet subscribers </li></ul><ul><li>36% sub growth (03/02) </li></ul><ul><li>Driving innovation through partnership (e.g., MSN) </li></ul><ul><li>Local and long distance services </li></ul><ul><li>8.5 Million local lines </li></ul><ul><li>2.1 Billion long distance minutes </li></ul><ul><li>3.3 Million subscribers </li></ul><ul><li>45% share in Bell franchise; 27% national </li></ul><ul><li>15% sub growth (03/02) </li></ul>Bell is positioned to compete for and win the broadband home

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