行銷策略中啟用了互聯網的環境 (封面)
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行銷策略中啟用了互聯網的環境 (封面)

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  • 行銷策略中啟用了互聯網的環境: 未來十年對 JIM 和前瞻性的第一個十年回顧

行銷策略中啟用了互聯網的環境 (封面) 行銷策略中啟用了互聯網的環境 (封面) Presentation Transcript

  • Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years Rajan Varadarajan*& Manjit S. Yadav Mays Business School, Texas A&M University, 4112 TAMU, College Station, TX 77843-4112, USA