Beyond Good & Evil: Behavioral Economics & Information Architecture

2,777 views
2,650 views

Published on

Presentation by Johnny Schroepfer and John Balz at the 2013 IA Summit.

Published in: Technology, Economy & Finance
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,777
On SlideShare
0
From Embeds
0
Number of Embeds
1,285
Actions
Shares
0
Downloads
28
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Beyond Good & Evil: Behavioral Economics & Information Architecture

  1. 1. BEYOND GOOD & EVILHOW BE & IA CREATE TRANSFORMATIVE DESIGN IDEAS @nudgeblog + @jschrep #ChoiceArchitecture
  2. 2. BEHAVIORCHANGE Behavioral Behavior Information Economics Change Architecture
  3. 3. THETENSIONThe inherent tension between what’s best for thebottom line and what’s best for the user is often lost intranslation.
  4. 4. …But we all know a little something about howhumans behave.
  5. 5. MAKE IT A SURPRISECLIENT / PROJECT / 00.00.00 PAGE 8
  6. 6. MAKE IT A SURPRISECLIENT / PROJECT / 00.00.00 PAGE 9
  7. 7. CLIENT / PROJECT / 00.00.00 PAGE 10
  8. 8. Who you are takes a back seatto the context you move in.
  9. 9. Small and apparently insignificant details can havemajor impacts on behavior.
  10. 10. Example BE
  11. 11. MAKE IT A SURPRISECLIENT / PROJECT / 00.00.00 PAGE 18
  12. 12. Stop thinking in clicks, likes, comments, or sharesStart thinking about more unique content.
  13. 13. Stop thinking in account registrationsStart thinking about valuable services.
  14. 14. Stop thinking in click to chat as low cost alternativeStart thinking about simple, intuitive interfaces.
  15. 15. Stop thinking it’ll be okay in Phase 2Start thinking about solving the core issue.
  16. 16. “By anticipating what’s next, we can react to today’sconcerns but also build long-term value for people andbusinesses.” – Future Friendly #SmashAndGrab
  17. 17. #GrandmaTest
  18. 18. CLIENT / PROJECT / 00.00.00 PAGE 28
  19. 19. CLIENT / PROJECT / 00.00.00 PAGE 29
  20. 20. CLIENT / PROJECT / 00.00.00 PAGE 30
  21. 21. CLIENT / PROJECT / 00.00.00 PAGE 31
  22. 22. THANK YOU @nudgeblog + @jschrep #ChoiceArchitecture

×