0
The Future of Swiffer  
AGENDA <ul><ul><li>Proctor and Gamble Expectations </li></ul></ul><ul><ul><li>Research Analysis </li></ul></ul><ul><ul><li...
Proctor and Gamble Expectations <ul><ul><li>World leader in innovation </li></ul></ul><ul><ul><li>Highest Degree of Qualit...
Research Analysis  Over 200 surveys collected for primary research Through In Store Product Analysis Personal Interviews  ...
Our Customer <ul><ul><li>Strongest users </li></ul></ul><ul><ul><ul><li>Women  </li></ul></ul></ul><ul><ul><ul><li>Profess...
Our Competition <ul><ul><li>Generic/Store Brand Competitors </li></ul></ul><ul><ul><li>Brand Competitors  </li></ul></ul><...
Our World Consumers are constantly striving to find more efficient ways to clean. False rumors Automatically Cleaning Robo...
Our World Cont. <ul><ul><li>Store shelving system is inadequate for ideal product visualization </li></ul></ul>
Our Solution Advertising geared towards age demographics Coupon for sister Swiffer products DVD bundle promotions “ Swiffe...
Our Solution <ul><ul><li>NEW package design for Swiffer products </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul>...
 
Billboard
Our Solution <ul><ul><li>TV AD: “ Anyone Can do It!” </li></ul></ul><ul><ul><ul><li>Features weak market of young men </li...
Our Solution <ul><ul><li>TV AD: “Workin’ Woman” </li></ul></ul><ul><ul><ul><li>Hits Professional “on the go Woman” </li></...
Accountability  <ul><ul><li>Results can be clearly measured  </li></ul></ul><ul><ul><ul><li>Website tracking </li></ul></u...
Questions?
Upcoming SlideShare
Loading in...5
×

Presentation_ The Future of Swiffer.ppt

1,184

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,184
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Presentation_ The Future of Swiffer.ppt"

  1. 1. The Future of Swiffer  
  2. 2. AGENDA <ul><ul><li>Proctor and Gamble Expectations </li></ul></ul><ul><ul><li>Research Analysis </li></ul></ul><ul><ul><li>Our Customers </li></ul></ul><ul><ul><li>Our Competition </li></ul></ul><ul><ul><li>Our World </li></ul></ul><ul><ul><li>Our Solutions </li></ul></ul><ul><ul><li>Questions and Answers </li></ul></ul>
  3. 3. Proctor and Gamble Expectations <ul><ul><li>World leader in innovation </li></ul></ul><ul><ul><li>Highest Degree of Quality </li></ul></ul><ul><ul><li>“ Outside of the Box Thinking” </li></ul></ul><ul><ul><li>Customer focus is number one priority </li></ul></ul><ul><ul><li>Accountability </li></ul></ul>
  4. 4. Research Analysis Over 200 surveys collected for primary research Through In Store Product Analysis Personal Interviews Discovering and utilizing secondary material
  5. 5. Our Customer <ul><ul><li>Strongest users </li></ul></ul><ul><ul><ul><li>Women </li></ul></ul></ul><ul><ul><ul><li>Professionals </li></ul></ul></ul><ul><ul><ul><li>Married w/ Children </li></ul></ul></ul><ul><ul><ul><li>“ On the Go” </li></ul></ul></ul><ul><ul><ul><li>58% of Women surveyed used Swiffer Products in the last 6 months. </li></ul></ul></ul><ul><ul><ul><li>Purchase most at Superstores </li></ul></ul></ul><ul><ul><ul><li>Use every 3 days </li></ul></ul></ul><ul><ul><ul><li>Refills depend on age </li></ul></ul></ul><ul><ul><li>Weakest users </li></ul></ul><ul><ul><ul><li>Men </li></ul></ul></ul><ul><ul><ul><li>African American </li></ul></ul></ul><ul><ul><ul><li>Elderly </li></ul></ul></ul>
  6. 6. Our Competition <ul><ul><li>Generic/Store Brand Competitors </li></ul></ul><ul><ul><li>Brand Competitors </li></ul></ul><ul><ul><ul><li>Pledge and Clorox </li></ul></ul></ul>
  7. 7. Our World Consumers are constantly striving to find more efficient ways to clean. False rumors Automatically Cleaning Robots are right around the corner, and getting more affordable (Scooba $399.99) Environmentalists question the throw away culture
  8. 8. Our World Cont. <ul><ul><li>Store shelving system is inadequate for ideal product visualization </li></ul></ul>
  9. 9. Our Solution Advertising geared towards age demographics Coupon for sister Swiffer products DVD bundle promotions “ Swiffer your Streets” Awards Reach for the Stars: Swiffer in EVERY Home By 2010
  10. 10. Our Solution <ul><ul><li>NEW package design for Swiffer products </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>Mail in Rebates for Holiday Promotions (DADS/GRADS) </li></ul></ul><ul><ul><li>TV AD campaign </li></ul></ul><ul><ul><li>Product Placement </li></ul></ul><ul><ul><li>Anticipated budget: $12 million </li></ul></ul>
  11. 12. Billboard
  12. 13. Our Solution <ul><ul><li>TV AD: “ Anyone Can do It!” </li></ul></ul><ul><ul><ul><li>Features weak market of young men </li></ul></ul></ul><ul><ul><ul><li>Conveys message of the simple factor to appeal to everyone </li></ul></ul></ul>
  13. 14. Our Solution <ul><ul><li>TV AD: “Workin’ Woman” </li></ul></ul><ul><ul><ul><li>Hits Professional “on the go Woman” </li></ul></ul></ul><ul><ul><ul><li>Clearly shows preference over traditional cleaning methods </li></ul></ul></ul><ul><ul><ul><li>Ideally targeted at Women in their 30’s </li></ul></ul></ul>
  14. 15. Accountability <ul><ul><li>Results can be clearly measured </li></ul></ul><ul><ul><ul><li>Website tracking </li></ul></ul></ul><ul><ul><ul><li>Identifying numbers on coupons </li></ul></ul></ul><ul><ul><ul><li>trends </li></ul></ul></ul><ul><ul><li>Both Results Inc and P&G have customer interests as top priority </li></ul></ul><ul><ul><li>Results is our specialty </li></ul></ul>
  15. 16. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×