Ambient Media Worldwide Ltd Jd Lr


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Ambient Media Worldwide Ltd Jd Lr

  1. 1. Ambient Media Worldwide Ltd. Formerly Look Media Ltd, Ambient Media UK Ltd & Engage UK Ltd.
  2. 2. Our Service <ul><li>Provide access to a range of innovative ambient and non-traditional media channels </li></ul><ul><li>Dedicated account management team </li></ul><ul><li>Operational team providing logistics, warehousing, custom builds, staff selection, site bookings through to post campaign video production </li></ul><ul><li>International capabilities </li></ul><ul><li>Creative services - bespoke solutions tailored to our clients’ objectives </li></ul>
  3. 3. Reasons for the Growth of Ambient <ul><li>Decline in the power and impact of traditional media </li></ul><ul><li>Ability to integrate brand messages with formats (i.e. More relevant match between creative and formats) – more absorbing communication </li></ul><ul><li>A greater demand for point-of-sale communications </li></ul><ul><li>Ability to offer precise audience targeting OOH </li></ul><ul><li>Versatility </li></ul>
  4. 4. Advantages of Ambient <ul><li>Ability to select the ‘best’ and most relevant media format for the campaign </li></ul><ul><li>Integrate the message into the delivery format </li></ul><ul><li>Audience targeting (via location, time & formats selected) </li></ul><ul><li>Versatility </li></ul><ul><li>High-Impact and cut through – gets noticed </li></ul><ul><li>Face-to-face capabilities (peer to peer) </li></ul><ul><li>Engaging and interactive </li></ul><ul><li>Proximity (eg to POS) </li></ul>
  5. 5. International Puma Case Study <ul><li>Client Puma </li></ul><ul><li>Objective To tease and release the new Puma TVC featuring Paolo Nutini’s New Shoes, across the EEMMA region. </li></ul><ul><li>Coverage 3 continents, 13 countries </li></ul><ul><li>22 cities. 5 nights in each city. </li></ul><ul><li>Over 230 individual projections executed. </li></ul><ul><li>Incl. India, UAE, Russia, South Africa, Czech Republic, Turkey </li></ul><ul><li>Media Large Format Digital Light Projections with Full Audio. </li></ul><ul><li>Outcome The largest ever guerrilla light projection campaign ever executed. Over 250 pieces of PR globally. </li></ul><ul><li>“ Very Cool, the team were flexible, funny, and great to work with.” </li></ul><ul><li>Puma Hungary, Marketing manager </li></ul>
  6. 6. International Puma Case Study See Website for Video
  7. 7. International Capcom – Resident Evil 5 teaser campaign <ul><li>Client Capcom </li></ul><ul><li>Objective To provide a teaser message solely for serious fans of the Resident Evil game ahead of the RE5 release later in the year. They were aiming to create some buzz amongst the gaming community, </li></ul><ul><li>Coverage Locations in cool areas in London, Barcelona, Rome, Paris and Berlin. </li></ul><ul><li>Media 200 cryptic “Kijuju” chalk installations in each market over 4 days. </li></ul><ul><li>Outcome The pieces were well positioned to reach the target audience and very quickly images of them starting appearing on gaming forums. Kijuju is a place within the game and based on online coverage the client was able to connect with their dedicated fans. </li></ul><ul><li> “ Perfect- everything is cool!”- Mickey Torode, Capcom Europe Marketing Manager </li></ul>
  8. 8. International Capcom – Resident Evil 5 teaser campaign See Website for Video
  9. 9. International Boots Serum No7 Launch <ul><li>Client Boots No7 Serum </li></ul><ul><li>Objective Use Digital Advans to promote their signature product Serum No.7 </li></ul><ul><li>Coverage Paris, Marseille and Lille </li></ul><ul><li>Media 3 digital advans with a team of French speaking promotional staff </li></ul><ul><li>Outcome 4 young promotional staffers interviewed French women about “what keeps you young?” They sampled 3 separate Serum 7 products and collected names of women to join a Serum 7 database. The details of approx 1000 women were taken and 30 000 samples distributed. The vans had a live camera hook up broadcasting the interviews as well as playing the digital brand creative. </li></ul><ul><li>We then projected responses to the question onto buildings in key areas in Paris. </li></ul>
  10. 10. International Boots Serum No7 Launch
  11. 11. International Presence Panasonic <ul><li>Client Panasonic </li></ul><ul><li>Objective Raise awareness of Panasonic Toughbook </li></ul><ul><li>Coverage London, France, Germany and Italy </li></ul><ul><li>Media 48 sheet mobile advans </li></ul><ul><li>Outcome 224 separate businesses visited twice with 2 separate messages </li></ul><ul><li>6 week campaign </li></ul><ul><li>3 vans per day </li></ul>
  12. 12. Case Study Clean Wall Mural Texaco <ul><li>Client Texaco (Chevron) </li></ul><ul><li>Objective Create a large wall mural to illustrate the cleaning properties of Texaco’s new fuel additive </li></ul><ul><li>Coverage Cardiff </li></ul><ul><li>Media 1 bespoke Reverse Graffiti Mural </li></ul><ul><li>Outcome Heavily PR’ed in local press </li></ul><ul><li>High impact and strong visibility and awareness with local drivers and residents </li></ul>
  13. 13. Case Study Clean Wall Mural Texaco See Website for Video
  14. 14. Experiential Be Broadband <ul><li>Client Be broadband </li></ul><ul><li>Objective Raise awareness of Be. Drive consumers online to test their speed and subscribe to the ISP </li></ul><ul><li>Coverage 4 London mainline train stations </li></ul><ul><li>Media Bespoke experiential build </li></ul><ul><li>Outcome Over 1900 engagements in 8 days </li></ul>See Website for Video
  15. 15. Creative Solutions Givenchy π Neo Harrods Launch Client Givency Objective Drive sales of the new fragrance in Harrods and Selfridges Coverage 4 London mainline train stations and in proximity of department stores Media Scootermedia, Promo Staff and Chalk Stencils, Guerrilla Sampling Outcome Thousands of samples distributed, excellent public reaction, direct influence on sales See Website for Video
  16. 16. Media Formats 2010
  17. 17. Scootermedia Stylish urban media solution <ul><li>Scootermedia® Summary </li></ul><ul><ul><li>Stylish Vespas towing illuminated, double-sided, 4-sheet billboards </li></ul></ul><ul><ul><li>Mobility enables multiple locations to be targeted and flexibility during campaign </li></ul></ul><ul><ul><li>Music / Radio, Bluetooth, Leafleting & tactical branding </li></ul></ul><ul><ul><li>Presentable, trained promotional riders </li></ul></ul><ul><ul><li>Sampling pods </li></ul></ul>
  18. 18. Scootermedia Stylish urban media solution
  19. 19. Look Walkers High impact consumer interaction <ul><li>Look Walker® Summary </li></ul><ul><ul><li>Target high footfall locations, commuter hubs, events, shoppers, tourists </li></ul></ul><ul><ul><li>Illuminated, wearable billboards </li></ul></ul><ul><ul><li>Presentable, trained promotional staff </li></ul></ul><ul><ul><li>Available nationwide and internationally </li></ul></ul><ul><ul><li>Leafleting, tactical branding and Bluetooth </li></ul></ul>
  20. 20. Look Walkers High impact consumer interaction
  21. 21. Eco Bikes Pedal powered media <ul><li>Eco Bikes Summary </li></ul><ul><ul><li>As part of our continuing commitment to develop new, exciting media formats, we have replaced our old pedal bikes with the new, improved and visually impressive Eco Bike Trailers </li></ul></ul><ul><ul><li>More nimble, easier to ride, visible from more angles, illuminated as standard </li></ul></ul><ul><ul><li>Healthy, fit and athletic promo riders </li></ul></ul><ul><ul><li>First brand to use them was KitKat at Wimbledon 2010 </li></ul></ul>
  22. 22. Eco Bikes Pedal powered media
  23. 23. Look Smart Interactive cars <ul><li>Look Smart Summary </li></ul><ul><ul><li>Cool, urban Smart Cars fully loaded with any number of digital options. </li></ul></ul><ul><ul><li>Create an event wherever they park </li></ul></ul><ul><ul><li>Ideal for engaging with an urban audience </li></ul></ul><ul><ul><li>Wifi, Full PA, Full HD gaming, 200” projector, Windows PC, iPod compatible </li></ul></ul>
  24. 24. Pedicabs Deliver your message in comfort <ul><li>Pedicab Summary </li></ul><ul><ul><li>Bespoke service enabling clients to treat people to trips to and from events </li></ul></ul><ul><ul><li>Riders are brand ambassadors </li></ul></ul><ul><ul><li>Distribute promotional material and samples </li></ul></ul><ul><ul><li>Operate nationwide </li></ul></ul>
  25. 25. DigiVan Take digital messages on the road <ul><li>DigiVan Summary </li></ul><ul><ul><li>Largest mobile rear projection screen in the UK (c. 120”) </li></ul></ul><ul><ul><li>Full interactivity with HD gaming consoles </li></ul></ul><ul><ul><li>Bluetooth & Internet </li></ul></ul><ul><ul><li>Live TV or recorded highlights between adverts </li></ul></ul><ul><ul><li>Available Internationally </li></ul></ul>
  26. 26. Mobile Billboards Moving your message <ul><li>Mobile Billboards Summary </li></ul><ul><ul><li>Illuminated Mobile Billboards </li></ul></ul><ul><ul><li>Audio, Bluetooth & GPS </li></ul></ul><ul><ul><li>4 panels </li></ul></ul><ul><ul><li>Unique framing system ensures every truck looks impeccable </li></ul></ul><ul><ul><li>Available Internationally </li></ul></ul>
  27. 27. Heli-Banners Flying your message high <ul><li>Heli-Banner Summary </li></ul><ul><ul><li>Huge helicopter banners can be flown Internationally </li></ul></ul><ul><ul><li>Up to 60m x 40m in size </li></ul></ul><ul><ul><li>Enormous impact – visible from up to 6 miles away </li></ul></ul><ul><ul><li>Ideal way to display a massive message to potentially millions </li></ul></ul>
  28. 28. Pizzaboxx ® Delivering your message <ul><li>Pizzaboxx® Summary </li></ul><ul><ul><li>Target consumers in-home </li></ul></ul><ul><ul><li>Ave. 20min dwell time </li></ul></ul><ul><ul><li>Average 1.5 contacts per box </li></ul></ul><ul><ul><li>Full-colour pizza boxes </li></ul></ul><ul><ul><li>Vouchers, coupons, inserts, sampling also available </li></ul></ul>
  29. 29. Pizzaboxx ® Delivering your message
  30. 30. Supercards Driver engagement <ul><li>Supercards® Summary </li></ul><ul><ul><li>High-quality cards affixed to driver’s window – unmissable </li></ul></ul><ul><ul><li>Targets motorists and/or car passengers </li></ul></ul><ul><ul><li>Target vehicles by region/town/city </li></ul></ul><ul><ul><li>Target vehicles by make/model/type (e.g. luxury, super-mini etc.) </li></ul></ul><ul><ul><li>Target vehicles by visible attributes (e.g. tyre wear, windscreen damage etc.) </li></ul></ul>
  31. 31. Light Projections Light Up your message <ul><li>Light Projections Summary </li></ul><ul><ul><li>High impact, visually impressive format </li></ul></ul><ul><ul><li>Ideal for PR launches, stand alone campaigns (used by Puma to launch a new product in 35 countries) or supporting sampling campaigns (used by Boots Serum No7 during French launch in 2009) </li></ul></ul><ul><ul><li>Digital Mapping Light Projections now available </li></ul></ul>
  32. 32. Street Skins Urban Engagement <ul><li>Street Skins Summary </li></ul><ul><ul><li>Fitted over existing high-street shutter doors </li></ul></ul><ul><ul><li>Typically visible in the evenings, late nights and early mornings </li></ul></ul><ul><ul><li>Catches commuters and evening crowds at prime time </li></ul></ul><ul><ul><li>Advertisers can specific particular locations or select from our portfolio </li></ul></ul><ul><ul><li>Cost effective – half the price of conventional outdoor on cost/hour basis </li></ul></ul>
  33. 33. Legal Flyposting Urban Engagement <ul><li>Legal Flyposting Summary </li></ul><ul><ul><li>Flyposting on LEGAL poster sites </li></ul></ul><ul><ul><li>Ideal for urban fashion, youth and music brands </li></ul></ul><ul><ul><li>Locations ideal to reach high numbers of trendy Londoners (e.g. many locations in N1, Shoreditch, near Westfield, Shepherd’s Bush etc.) </li></ul></ul><ul><ul><li>Various UK cities available </li></ul></ul><ul><ul><li>Previous clients include Apple, Levi’s and various Record Labels </li></ul></ul>
  34. 34. Guerrila Art Installations Urban Engagement <ul><li>Guerrilla Art Installations Summary </li></ul><ul><ul><li>Collaboration with groups of young artists </li></ul></ul><ul><ul><li>Wide range of unique art installations, graffiti, chalk art and sculpture </li></ul></ul><ul><ul><li>Communicate with an relevant audience </li></ul></ul><ul><ul><li>Highly engaging and targeted </li></ul></ul><ul><ul><li>Available internationally </li></ul></ul>
  35. 35. Clean Stencils Urban Engagement <ul><li>Clean Stencils Summary </li></ul><ul><ul><li>High impact option </li></ul></ul><ul><ul><li>Rapidly becoming popular in the UK </li></ul></ul><ul><ul><li>Process simply removes pavement dirt to display unexpected brand message </li></ul></ul><ul><ul><li>Available internationally </li></ul></ul>
  36. 36. Case Study Alfa Romeo Clean Stencils Client Alfa Romeo Objective Create buzz and excitement around the launch of the Alfa Mito Coverage 47 Locations Nationwide 2 Weeks 1,500 Stencils Media Clean Stencils Outcome Client used the stencils as part of a viral game: take pictues beside a stencil. Entrants had a chance to win iPods etc.
  37. 37. Chalk Stencils Urban Engagement <ul><li>Clean Stencils Summary </li></ul><ul><ul><li>High impact option </li></ul></ul><ul><ul><li>Rapidly becoming popular in the UK </li></ul></ul><ul><ul><li>Application of chalk using a stencil template </li></ul></ul><ul><ul><li>Immediate impact & strategic targeting </li></ul></ul><ul><ul><li>Ideal support for on-street face-to-face marketing activity </li></ul></ul><ul><ul><li>Various options of complexity (e.g. Multiple layered chalk stencils applied using specialist chalk are longer lasting and offer enhanced creative executions.) </li></ul></ul>
  38. 38. Cafe Presence Branded bags & Coffee cups <ul><li>Café Presence Summary </li></ul><ul><ul><li>Sandwich bags, deli carry bags, coffee cups and takeaway packaging </li></ul></ul><ul><ul><li>Current distributors include large range of independent cafes, delis, sandwich bars, pharmacies, newsagents, off-licenses and others </li></ul></ul><ul><ul><li>Opportunity to sample products through network </li></ul></ul>
  39. 39. <ul><li>Ambient Media Worldwide Ltd </li></ul><ul><li>John Dick </li></ul><ul><li>Sales Director </li></ul><ul><li>Grove House 27 Hammersmith Grove </li></ul><ul><li>Hammersmith London W6 OPE </li></ul><ul><li>Telephone +44 (0)20 8600 2545 </li></ul><ul><li>Fax +44 (0)20 8600 2501 </li></ul><ul><li>Mobile +44 (0)7743 870 428 </li></ul><ul><li>[email_address] </li></ul><ul><li>www. </li></ul>