Youtube Video Presentation Final 10 08 Aaa


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Have fun learning how to promote your Audiology Business effectively through the internet for free!

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  • Youtube Video Presentation Final 10 08 Aaa

    1. 1. How to “YOUTUBE” your Audiology Practice – Get tons of referrals and do it all for free! By John Zeigler Au.D. AuDNet, Inc. VP Marketing Visit
    2. 2. Why is Video so important? <ul><li>Multi-Media – Sound – Motion – Print </li></ul><ul><ul><ul><li>“ You experience video – not just read it.” </li></ul></ul></ul><ul><li>Multi-modality enhances learning and retention </li></ul><ul><li>Consumer friendly – Video web spots increased the viewer attention rate by 53%, awareness rate by 52%, consideration by 27% and favorability by 26%. </li></ul><ul><li>Consumer recall of branded advertising is increased by 400%! </li></ul><ul><li>The average user spends 30 minutes on youtube </li></ul><ul><li>Would a visitor to your website rather watch you and hear you articulate your services and products or just read about them? </li></ul>
    3. 3. Video of “Audiologist showing the process of placing a BTE on one’s ear” in the w - Video Gallery. <ul><li>“ How to put a Behind-the-ear hearing aid on your ear” </li></ul>
    4. 4. What’s Happening? Audiologists can benefit from the integration of the “new” FREE TV and the “new” FREE Internet. But only if they know how! <ul><li>Google recently purchased “Youtube” for 1.6 Billion dollars. </li></ul><ul><li>Several TV Programs are now available on the web from ABC and FOX </li></ul><ul><li>Google and Yahoo have both begun cataloguing video content </li></ul><ul><li>Video Content is the most rapidly growing segment of the “search” index. </li></ul>
    5. 5. What is “youtube”? How does it work? <ul><li>A huge repository of videos placed by individuals and corporations alike – over 100 MILLION a day! </li></ul><ul><li>Fastest growing website on the Internet. </li></ul><ul><li>Currently, Youtube dominates, but several search engines are taking steps to change this.. Yahoo Video, AOL Video, Google’s youtube all compete. </li></ul><ul><li>Once inside a video channel you can type in search words and find video by topic and content. </li></ul><ul><li>Video SEO (Search Engine Optimization) </li></ul><ul><li>Each search engine’s video results are being indexed by the other search engines and often video search results are appearing in traditional keyword search results. </li></ul>
    6. 6. Audiology Related Videos <ul><li>There are thousands of videos related to “Hearing Aids”, “Audiology” and “Audiologist” “Hearing Loss” in the YouTube Universe. </li></ul><ul><li>Many are not complimentary in nature. </li></ul><ul><li>Some are about discount hearing aids over the internet. </li></ul><ul><li>Some are individual practices where credentials are low. </li></ul><ul><li>Most Audiologists would not want to send their patients or prospective patients to see information about their practices, procedures, credentials and general business information in such an unprotected background. </li></ul><ul><li>This would not be effective marketing. </li></ul><ul><li>What can you do to protect yourself and participate? </li></ul>
    7. 7. AuDNet offers a protected environment <ul><li>AuDNet’s now garners over 3900 unique visitors a month with over 26,000 youtube Audiology Video Gallery visits to date! </li></ul><ul><li>Go to /video and search “Audiologist” today or visit </li></ul>
    8. 8. offers a protected environment in the AuDNet YouTube channel. All AuDNet members are Licensed Audiologists. <ul><li>The more videos Audiologists post at the more “Audiology – Hearing Aid – Audiologist” search terms move up in google to be discovered by consumers… and this is FREE BRANDING of our profession! We already are on page one at /video for the term “audiologist” with SEVERAL videos! </li></ul><ul><li> has no manufacturer and no links to send your patients elsewhere. It is consumer friendly and not about products! </li></ul><ul><li>Audiologists who are members of AuDNet do NOT have to buy Hearing Aid Products through the network. AuDNet membership is free. </li></ul><ul><li>AuDNet allows all licensed and insured audiologists who are members of AAA, ADA or ASHA and who follow their best practice guidelines to be members if they accept Medicare assignment. (See requirements last slide) </li></ul><ul><li> visitors are educated to… </li></ul><ul><li>“ Ask for an Audiologist !” </li></ul><ul><li>Visit “YouTube” Now!!! </li></ul>
    9. 9. Example Video Introducing YOUR practice – Post for free on ! Maitland Audiology in Orlando Florida Video Dr. Barbara Crotty
    10. 10. “ Well all this is great, but I don’t have the millions of dollars it takes to advertise my “audiology” video – so how are you going to get my video seen!” <ul><li>Use - 3900 visits a month - and FREE! </li></ul><ul><li>Marketing Information avenues you use now. </li></ul><ul><ul><li>Newspaper - Office Brochures </li></ul></ul><ul><ul><li>Business cards - Direct mail </li></ul></ul><ul><ul><li>Yellow pages - “Talks” </li></ul></ul><ul><ul><li>Health Fairs - Lunch and Learns </li></ul></ul><ul><ul><li>TV and Radio ads - Word of mouth </li></ul></ul><ul><ul><li>Start by adding this phrase to your current Marketing…. </li></ul></ul><ul><ul><li>What is an Audiologist? </li></ul></ul><ul><ul><li>Visit </li></ul></ul><ul><ul><li>See us in the Video Gallery! </li></ul></ul><ul><ul><li>And simply send in your videos to [email_address] </li></ul></ul><ul><ul><li>through </li></ul></ul>You will find that you can add to your advertising budget once you increase the effectiveness by Branding Audiology Care through
    11. 11. We are advertising
    12. 12. Add a 1-877-NowiHear Phone number. It rings in your local office! We are advertising In the local print media to inform our market on where to find our video productions. The results are 3 to 4 sales Per Month!
    13. 13. The secret is to advertise locally, exist Nationally! Local service Local accessibility Local identity Local business Local community service Local responsibility National standards National credentials National organization National website National phone number National benefits
    14. 14. Video of “Patient Testimonial” Your Youtube Video – Post for free on w ! <ul><li>Please place this video into the PP presentation. It is 2:07 long. </li></ul><ul><li>It is entitled “It’s a Boy!” </li></ul>
    15. 15. Video of “How to do Your Youtube Video” – Post for free on !
    16. 16. 6 Easy Steps to “Youtube” Your Practice for free! (Summary) <ul><li>1. Go to , view the Video Gallery and imagine your own videos. (see examples) </li></ul><ul><li>2. Shoot the videos on a suitable camera </li></ul><ul><li>3. Play your video on your computer </li></ul><ul><li>4. Register with AuDNet at </li></ul><ul><ul><ul><li>Or call 1-877-AuDNet Doc </li></ul></ul></ul><ul><li>5. Upload the video file to jzeigler@ via . </li></ul><ul><li>6. View your video at in the Video Gallery . </li></ul>
    17. 17. Why have <ul><li>AuDNet Mission Statement: </li></ul><ul><li>AuDNet's mission is to &quot;Unite audiologists nationwide to achieve brand recognition and create demand for audiology care.&quot; You, the audiologist, trained six to eight years or more at a university to become the very best hearing impairment care provider possible. Unfortunately, your accomplishments and skills may be going unnoticed by consumers because of the marketing by corporate hearing aid centers that emphasize hearing aid prices over the credentials of the professional. AuDNet recognizes this challenge and works diligently to promote audiology as its own BRAND. </li></ul><ul><li>National Branding can not be done without Unity! Audiologists must stick together and support themselves – no one else can do that for us. </li></ul><ul><li>Local Advertising is far stronger when supported by National Branding standards that require the credentials to be a Licensed Audiologist. </li></ul><ul><li>If consumers don’t think Audiologists care – then they won’t think it matters. allows you to do that at a very low cost or FREE. </li></ul>
    18. 18. Why join AuDNet and do Videos? <ul><li>First of all…. Its FREE! </li></ul><ul><li>Call 1-877-AuDNet Doc (1-877-283-6383) and take a tour of the website </li></ul><ul><li>You do not have to buy any quota of hearing aids to be a member of AuDNet from the AuDNet buying group of excellent manufacturers including Phonak, Siemens, Unitron, ReSound, Audina, Sebotek, Vivatone, and Interton. </li></ul><ul><li>AuDNet will represent the value of true Audiology Care to all consumers, consumer groups and insurance carriers by advocating for the use of Audiologists to test hearing, diagnose hearing and balance deficits and to provide amplification and professional counseling, advice and therapy. </li></ul><ul><li>AuDNet offers support to all members in management activities, business decisions and structure, hiring, business acquisition, medicare/medicaid requirements and marketing services and products. </li></ul>
    19. 19. AuDNet Membership Requirements <ul><li>A graduate degree in audiology (Master’s or Doctorate Degree) from an accredited university. </li></ul><ul><li>An active license or certificate (Colorado) in audiology in every state where audiologist renders services. </li></ul><ul><li>An active license to dispense hearing aids in states where dispensing is not covered by the audiology license. </li></ul><ul><li>Membership in at least one professional audiology organization (ADA, AAA, ASHA, state affiliated audiology organizations, etc.). </li></ul><ul><li>Abides by the codes of ethics for all professional audiology organizations in which the audiologist is a member (ADA, AAA, ASHA, etc.). </li></ul><ul><li>Completes at least 20 hours of continuing education every 2 years </li></ul><ul><li>Professional malpractice insurance with minimum coverage of $1,000,000 per incident / $3,000,000 aggregate. </li></ul><ul><li>Functions independently in the practice of audiology as a practice owner or employee of a private practice, physician office, hospital, clinic, dispensing office, or other healthcare facility. </li></ul><ul><li>Completes diagnostic testing to rule out medical conditions prior to the sale of hearing aids, performs tests within his or her scope of practice as detailed in one’s license to practice, and works cooperatively with physicians and other healthcare professionals. </li></ul><ul><li>Promotes hearing loss prevention as part of his or her scope of practice. </li></ul><ul><li>Complies with applicable HIPAA guidelines. </li></ul><ul><li>Utilizes appropriate and calibrated instrumentation meeting ANSI standards. </li></ul><ul><li>Maintains regularly scheduled office hours to meet community and patient needs. </li></ul><ul><li>Provides complimentary consultation to determine the need for service or repair of any AuDNet labeled hearing aid within the original manufacturer/AuDNet warranty. </li></ul><ul><li>Accepts referrals from AuDNet, Inc. and makes referrals to AuDNet Centers of Excellence nationally (ie: for traveling, mobile, or relocating patients). </li></ul><ul><li>To join this elite group of Audiologists and Doctors of Audiology call 800-308-7290 </li></ul>