About Wingnut

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About Wingnut

  1. 1. Great, big, giant thinking. On a budget.
  2. 2. HELLO  Introductions • Meet your team  Agency overview • Capabilities  Brand experience • Portfolio • Case studies  Why Wingnut
  3. 3. INTRODUCTION S JOHN ARMS President/Creative Director Years in league: 16 Past Life: Colle & McVoy, Initio Advertising, Odney Advertising, Best Buy Advertising JEFFREY RICH Chief Marketing Officer Years in league: 17 Past Life: Harte Hanks Marketing, The Lacek Group, Periscope Advertising, Target Corp GREG DUTTON Executive Creative Director Years in league: 16 Past Life: Fallon, BBDO, Peterson Milla Hooks, Odney Advertising, Initio Advertising
  4. 4. INTRODUCTION S COURTNEY WELPER Senior Graphic Designer Years in league: 10 Past Life: Wellbridge, Bolger, 3M, Best Buy Advertising MATT LUKENS Project Management/Traffic Years in league: 7 Past Life: Gander Mountain Advertising, Northwest Athletic Club Marketing MARC TRIMBLE Director of Interactive Services Years in league: 10 Past Life: ISA, Inc, Liberty Mortgage, West 7th
  5. 5. INTRODUCTION S AMY ADAMS Trend Marketing Years in league: 17 Past Life: Marshall Fields, Saks 5th Avenue TIM ANGLUM CRM Years in league: 17 Past Life: Experian, Best Buy SCOTT SMITH Director of Promotional Customer Marketing Years in league: 13 Past Life: Pepsi-Co.,Carmichael Lynch, Clarity Coverdale Fury, Rapp Collins Worldwide
  6. 6. MEET YOUR TEAM Creative Account Services Art Direction Copywriting Acct Supervisor Graphic Design Assistant AE Promotions Interactive CRM Trend
  7. 7. AGENCY OVERVIEW We are the driving force behind the creation, execution and management of marketing ideas.  Strategic in focus  Broad in capabilities  Comprehensive yet nimble  Creative powerhouse  Strategically aligned with best of breed partners
  8. 8. CAPABILITIES  Branding  Advertising  Account Planning • Research/analytics  Media  Design • Packaging  Direct/CRM • Database • Loyalty  Interactive • On-line Media/ Web propagation  Promotions  Partnership  Extended content media Core Competencies:
  9. 9. BRAND EXPERIENCE
  10. 10. Inspire to the point of reaction
  11. 11. PORTFOLIO
  12. 12. PORTFOLIO
  13. 13. PORTFOLIO
  14. 14. PORTFOLIO
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  25. 25. PORTFOLIO
  26. 26. PORTFOLIO
  27. 27. CASE STUDIES
  28. 28. Consumer research shows hunters cherish their deer stand as their escape from life, a place to get in touch with the primal hunter within. Challenge: Separate Gorilla from the pack by positioning the brand as the conduit to that primal need.
  29. 29.  Solution: Build from the strategic theme “Man Cave” to establish the Gorilla brand as a sanctuary for hunters.
  30. 30. PORTFOLIO
  31. 31. PORTFOLIO
  32. 32. PORTFOLIO
  33. 33. In 2005, Best Buy engaged in a new marketing platform aimed at segmenting and marketing to core customer groups. Tim Anglum, now of Wingnut, was the Program Director of this initiative, and created the now widely publicized “Customer Centricity” model, which established Buzz, Barry, Ray and Jill-personifications of core customer sets. Challenge: Communicate with each segment in a relevant, highly personalized manner through marketing channels specific to each segment.
  34. 34. Solution: Best Buyology, Best Buy’s own language that speaks to each customer’s unique position in life and where Best Buy fits in.
  35. 35. PORTFOLIO
  36. 36. WHY WINGNUT  No “B” team • Experience • Strategic & creative thought leadership • Broad capabilities across all disciplines  A true partnership • Willingness to have on-site account coordinator • Weekly status meetings  Efficient work flow • Creative archive • On-line briefs • On-line approvals • Reduced cost
  37. 37. WORK FLOW PROCESS Opportunity Brief Discovery Download Ideation Develop Plan Present Plan Creative Strategy Map • Assignment • Target audience • Specifications • Research • Budget • Timing • Considerations • Brand implications • Target profile • Differentiation • Tone/manner • Intended actions Marketing Plan • Media tactics • Creative concepts • Budget • ROI calculation • Time line
  38. 38. WHY WINGNUT
  39. 39. Get your message out there. Call John Arms at 612.590.1995 jarms@iwingnut.com

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