Corporate Presentation


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Corporate Presentation

  1. 1. 1<br />Rupa & Co. LtdIndia<br />
  2. 2. 2<br />Rupa & Co. Ltd<br />Rupa & Co Ltd was established in the year 1968 at Kolkata as a innerwear and hosiery manufacturer in India.<br />Vision: <br /><ul><li>To be a global player in the innerwear and casual wear categories.
  3. 3. Mission
  4. 4. To produce the finest quality products through continuous innovation and improvement, providing for the consumer a stylish and comfortable experience.</li></li></ul><li>3<br />Image in India<br />Rupa & Co. Ltd is privileged to be India’s No.1 intimate and Casual wear Brand.<br />Rupa & Co. Ltd has attained more than 21 percent market share of the Rs 2500 crore branded hosiery undergarment market in India, with a reach, spreading across the length and breadth of India and overseas markets too.<br />The customer -orientation makes Rupa the brand that is closest to the hearts of millions of Indians.<br />
  5. 5. 4<br />Manufacturing Locations<br />Rupa & Co. Ltd has it’s Head Office in Kolkata, one of the metro cities in India.<br />The production centres are based in New Delhi, Domjur (8 kms from Kolkata) & Tirupur, Tamil Nadu.<br />The nearest port of shipments are Kolkata, Chennai, Tuticorin and Mumbai respectively.<br /> 6<br />
  6. 6. 5<br />Corporate Profile<br />Rupa & Co Ltd exceeded an annual turnover of US$ 116 million in 2009-10. The total number of employees > 600 employees throughout India.<br />Rupa & Co Ltd is the largest manufacturer of hosiery and innerwear products in the country for the past 6 years in a row – a fact which has been recorded in the Limca Book of Records.<br />
  7. 7. 6<br />USP<br />Rupa holds the No. 1 position in India for innerwear and hosiery products in terms of market share and number of SKUs (Stock Keeping Unit) in the respective product range.<br />Rupa’s products are made with 100% INDIAN cotton yarn. Amongst all the cotton growing countries of the world, India ranks number one in cotton cultivation. Indian cotton is best in terms of fibre properties like Span Length, Micronaire, Bundle Strength and Elongation etc.<br />An exclusive product (AIR Vest) is made with imported American Pima Cotton Licensee of SUPIMA . Rupa & Co Ltd , Only India in our Category Licensee of SUPIMA.<br />
  8. 8. 7<br />
  9. 9. 8<br />Rupa & Co Ltd – Sub Brands<br /> Not only has ‘Rupa’ evolved as parent brand for the Company but its slew of sub-brands like:<br /><ul><li>Softline
  10. 10. Skywings
  11. 11. Kidline
  12. 12. Footline
  13. 13. AIR Vest
  14. 14. Thermocot ( Thermal Wear)</li></ul>Bumchums<br />Frontline<br />Macroman<br />Jon<br />Euro<br />
  15. 15. 9<br />
  16. 16. 10<br />
  17. 17. 11<br />Awards & Achievements<br />An ISO 9000:2000 company, is now the first Indian innerwear manufacturer to become a licensee of SUPIMA, the premier organization of American Pima Cotton growers. The coveted SUPIMA certification is given only to very select manufacturers of high-quality apparel, whose products are made from 100% American Pima Cotton.<br />Export House Recognition<br />Rupa has been awarded the largest inner & casual wear manufacturing company in India by Limca Book of Records for last six years .<br />
  18. 18. 12<br />Awards, Certifications & Achievements<br />
  19. 19. 13<br />
  20. 20. 14<br />Stages from Procurement to Finished Goods<br />Finished Product<br />back to <br />Warehouse<br />Yarn<br />Procurement<br /> Rupa has always believed in modern technology & the latest machinery. Its production facilities are amongst the world’s best, giving its products that winning edge.<br />Vendor to <br />Finished<br />Product<br />Knitting<br />Fabric to<br />Vendor<br />Fabrication<br />Dyeing/Drier/<br />Compaction<br />
  21. 21. 15<br />Machinery set-up <br />Mayer & Cie Knitting Machines from Germany<br />Thies soft Flow Dyeing Machine from Germany<br />Santex Finishing Range from Switzerland<br />Datacolor Colour Matching System from USA<br />Mathis Laboratory Dyeing Machine from Switzerland<br />Latest Stitching Machines from Juki, Japan<br />
  22. 22. 16<br />GLOBAL CITIZEN<br />UAE<br /> CANADA<br /> USA<br /> CHILE<br /> UK<br /> GREECE<br /> ITALY<br /> FRANCE <br /> INDIA <br /><ul><li>Rupa started to export in the year 2001 and has met with good success.
  23. 23. Today, Rupa had the largest market share of knitted undergarments and casual wear in the entire Indian subcontinent as well as Middle East. Its annual growth has soared at the rate of over 30% with over 5,00,00 Rupa products being sold every day.</li></li></ul><li>17<br />Thank You!<br />