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1www.rackspace.co.uk/startupMADTECHAd Land Meets Tech CityJohn Webb @WebbJS
2www.rackspace.co.uk/startupThe future of Marketing 2002…
3www.rackspace.co.uk/startup…is here NOW
4www.rackspace.co.uk/startupEducationGovernmentFinanceEntrepreneurs‘HUB’Creative/Marketing
5www.rackspace.co.uk/startupLondon Connects the Startup World
6www.rackspace.co.uk/startupCreating a Tech Cultural Melting Pot
7www.rackspace.co.uk/startupUniqueFusion ofEnergy& Ideas
8www.rackspace.co.uk/startupProximity Breads Collaboration
9www.rackspace.co.uk/startupRich ContentisDrivingOnline Consumption
10www.rackspace.co.uk/startupLondon is Pre-Eminent as a Creative Centre
11www.rackspace.co.uk/startupLondon Calling…The real ‘Tech City’
12www.rackspace.co.uk/startupWhat Do We Need to Do?• Stimulate grass-roots entrepreneurship• Focus on the startups,not the...
13www.rackspace.co.uk/startupThe future of Marketing is NOW……so we need to invent a new one!
14www.rackspace.co.uk/startupJohn WebbStartups Lead @RackspaceUKjohn.webb@rackspace.co.uk@WebbJSuk.linkedin.com/in/johnweb...
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MadTech - Ad Land Meets Tech City

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There is a unique opportunity for the London Marketing and Tech communities to come together to play a defining role in the future of advertising and customer engagement by leveraging the creative talent that exists on both sides to take advantage of the emerging technological, social and cultural trends. A new mentality and approach is needed from both the established digital advertising / media community and entrepreneurs to build greater collaboration and enable startups to access and leverage marketing expertise and resources.

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Transcript of "MadTech - Ad Land Meets Tech City"

  1. 1. 1www.rackspace.co.uk/startupMADTECHAd Land Meets Tech CityJohn Webb @WebbJS
  2. 2. 2www.rackspace.co.uk/startupThe future of Marketing 2002…
  3. 3. 3www.rackspace.co.uk/startup…is here NOW
  4. 4. 4www.rackspace.co.uk/startupEducationGovernmentFinanceEntrepreneurs‘HUB’Creative/Marketing
  5. 5. 5www.rackspace.co.uk/startupLondon Connects the Startup World
  6. 6. 6www.rackspace.co.uk/startupCreating a Tech Cultural Melting Pot
  7. 7. 7www.rackspace.co.uk/startupUniqueFusion ofEnergy& Ideas
  8. 8. 8www.rackspace.co.uk/startupProximity Breads Collaboration
  9. 9. 9www.rackspace.co.uk/startupRich ContentisDrivingOnline Consumption
  10. 10. 10www.rackspace.co.uk/startupLondon is Pre-Eminent as a Creative Centre
  11. 11. 11www.rackspace.co.uk/startupLondon Calling…The real ‘Tech City’
  12. 12. 12www.rackspace.co.uk/startupWhat Do We Need to Do?• Stimulate grass-roots entrepreneurship• Focus on the startups,not the ecosystem• Work with corporations,not against them• Find and promote the flag-bearers• Build an inclusive,collaboration-fueled community
  13. 13. 13www.rackspace.co.uk/startupThe future of Marketing is NOW……so we need to invent a new one!
  14. 14. 14www.rackspace.co.uk/startupJohn WebbStartups Lead @RackspaceUKjohn.webb@rackspace.co.uk@WebbJSuk.linkedin.com/in/johnwebbslideshare.net/johns_webb
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