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Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.
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Inside eCommerce - Micksgarage Masterclass - April 15th 2014.

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April 15th 2014 - Dublin …

April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.

This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.

MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.

Published in: Internet, Technology, Business
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  • Agenda for today
  • Everyday’s a school day!Content creation will be linked to the bottom line figures, and companies will strive to be able put a hard number on what it generates in terms of conversion for them. Need to understand what customer do overtime on their way to purchase, repurchase and brand advocacy. Content can’t just be good, it has to be great to stand out from a very noisy crowd.
  • Transcript

    • 1. Inside eCommerce MicksGarage.comMasterclass April 15th 2014 The Gibson Hotel, Dublin contact: john@insideecommerce.ie www.insideecommerce.ie Inside eCommerce: Supported By
    • 2. MicksGarage.com  MicksGarage  Key Metrics  Procurement  Fulfillment  Customer Service
    • 3. Key Metrics : P&L 1. Cost of Product 2. Unit Ship Cost 3. Unit Ship Accessory Cost 4. Margin
    • 4. Key Metrics: P&L Zooplus.de
    • 5. Key Metrics: Trading 1. Orders 2. AOV 3. Conversion Rate CVR 4. Margin
    • 6. Key Metrics: Trading per Channel 1. Orders 2. AOV 3. Conversion Rate CVR 4. Margin
    • 7. Key Metrics: Reporting 1. Expose Data 2. Share Tools 3. Drive Insights
    • 8. Procurement : Materials • Buy Right – Sell Right • What is not on the product cost / Discounts • Where is the marketing support • Share data – promote open relationship • Purchase the entire product – data
    • 9. Procurement : Materials • Supply chain dependant • Stock / virtual stock • Ring fencing / Exclusivity • Global Market
    • 10. Carraige: In / Out Shipping kills margin!
    • 11. Carriage: Out • To free ship or not to free ship • Product / AOV / Margin Service level dependent • Free shipping over… • Standard vs Priority • Trend away from free shipping • Click & Collect • Know the unit cost – analyse statement
    • 12. Carriage: MicksGarage An Post Innovative Service offerings • Domestic Tracked • UK Tracked • EU Small Parcel • IBMS • Click & Collect • Integrated WMS Label print • Stamp machine • Return Labels • Account Management
    • 13. Unit Ship Additional Cost Packaging • Reuse • Branded Boxes • Branded Bags Freight In • Shipper eg Expeditors
    • 14. P&L: Above the line • Buy Right • Unit Costs – Measure • Influencing factors
    • 15. Customer Service • Measured – NPS / Scorecard – Volume levels – => Product Level • Integration – Order Platform
    • 16. Customer Service • 7-Day Customer Service • eMail / Chat / Phone / Facebook / Twitter / Blogs • Deliver a uniform experience • Unified Platform • Training - Experts
    • 17. MotoToro.com
    • 18. Inside eCommerce Marketing: From Click to Conversion www.insideecommerce.ie @insideecommerce @micksgarage @j_smyth John Smyth
    • 19. What works for MicksGarage What we define as success
    • 20. From Click To Conversion • Who’s Your Customer? • Gaining the Click – Traffic Drivers • Marketing driven by Metrics • Going Beyond the Click
    • 21. Who is Your Customer? • Users v Customers • Starting Point • Who • Where • How • Why • Understand Your Traffic Thoroughly • Metrics Drive Understanding
    • 22. Traffic Drivers • Google AdWords Search • Search Engine Optimisation • Affiliate • Partnerships • Email • Social
    • 23. Why AdWords? • Performance Driven Marketing • Complete Purchase Funnel • Have Clear Goal in Mind • Know Your Product / Service • Research Your Audience – How do they search? • Competitive Analysis • Create Ads that Stand Out!
    • 24. ‘car parts’ ‘VW car parts’ ‘VW golf wiper blades’ “VW golf mark 5 wiper blades”
    • 25. Why AdWords? • Performance Driven Marketing • Complete Purchase Funnel • Know Your Product / Service • Research Your Audience – How do they search? • Competitive Analysis • Create Ads that Stand Out!
    • 26. KPIs – Weekly & Monthly • Complete Channel Measurement • Visits • Orders • Revenue • Conversion Rate • Average Order Value • Cost • CPA • Know where to focus your attention • Have targets, work towards them • Targets v Run Rate
    • 27. Learn…Evolve…Grow • Not Perfect • Constant Learning • Live By Your Metrics • Focus On Your Users – Learn From Your Customers • New Challenges- New Channels
    • 28. Going Back to the Office • Goals – Are they defined? Write them down • Have You Targets? Write them down • Do You Know Your Customers? • Before…During…After • What are your Metrics? – How do you track them? – Are you spending enough time on them?
    • 29. Further Resources • Websites – Google blogs – (AdWords & Analytics) – Marketing Land / Search Engine Land / Search Engine Watch – GetElastic.com – PracticaleCommerce.com – Occam’s Razor – AvinashKaushik • Twitter Accounts – Rand Fishkin @randfish – Danny Sullivan @dannysullivan – Sean Si - SEO Hacker @seo_hacker – Matt Cutts - @mattcutts
    • 30. Questions?
    • 31. Inside eCommerce Content is King www.insideecommerce.ie @insideecommerce @micksgarage @DerekThaDog Rob King – Content Manager
    • 32. Content is King email - video – photography - category management - social
    • 33. Do’s & Don’ts: DON’T mention religion……ever email
    • 34. Bad taste I’ll never buy from you again In some countries you’d get beheaded for that! “ “ email
    • 35. Do’s & Don’ts: DO: Visualise your audience then test, test & test again email
    • 36. Go Create! Plain text: Great deliverability but no visual impact. html templates: Simple & fast to set up but poor inbox consistency, repetitive, limited creativity & flexibility. Image mapping: Great flexibility, great inbox consistency but slow load times. No text version. Slicing: Great flexibility, visual impact, inbox consistency and load times Optimised Platform consistency – creativity – speed - open rate - revenue email
    • 37. When? Largely over emphasised. There are hundreds of reports &studies all contradicting each other. A bit of common sense & some A/B testing brought us to a set of simple guide lines we generally work to: • General car parts: 11am-2pm mon-fri (needs) • Tools, accessories, gadgets: 7.30pm-8.30pm (wants) • High value items: 25th – 30th of the month (pay day) • 9am– 10am mon-fri (work stuff) • Friday afternoon (limited numbers) • 4pm-6.30pm (home/dinner) email
    • 38. Subject lines, open rates, segmentation & personalisation Hi %First Name%, How Are Your New %Make% Wind Deflectors Working Out? Mass mailing 17-19% open rate ‘Spam’ keywords effective Segmentation, relevance & personalisation are key to open rate email
    • 39. video We did some in-house A/B testing and found that when a video was present on a product details page it drove a sales increase of 40% Hence why we now have an in-house team of experts working on video. “ John Smyth – head of marketing, Micksgarage.com video
    • 40. video “ video
    • 41. Software & Hardware We use the Adobe Creative Suite. Videos are edited in Premier Pro and After Effects provides text, graphics & special effects, Lightroom and Photoshop are used for photography and email creation. Basics - Camera, tripod, lights, mic, backdrop: €1290 Total: €5635 video
    • 42. video + AVS video editor
    • 43. Despite filming in a dark warehouse and working on a part of the car that would normally be in shadow, through good lighting setup we have a clear, bright and crisp view of what is going on. (shot in 1080p full HD) Full HD Aspect ratio Framing Sound Light 2010 2014 Video Content : • Attention spans are short but don’t assume your video has to be a certain length • Watch-abilityis key. No matter what the subject, your video has to be interesting enough to watch • Get straight to the point. Don’t tell people what they’re about to see, get on and show them. (20% of viewers gone in 1st 10s) • Know your stuff! Unscripted usually works better. That said, planning is essential. Have a clear vision & concept worked out • Accuracy! Remember there are no pedants on the internet! • Make sure the piece flows. if you do need a script, try to bullet point the topics you need to talk around, it will help you plan your shots • Research. Watch similar videos, learn from their mistakes, fill in the blanks & make yours better! “ “ video
    • 44. • 3.6m video views • 1.1m from embedded player • 25,000 views per week • 1964 CTA clicks YTD • Average view duration: 1.57 (48%) • Top 10 videos all ‘How To’ Before ‘How To Video’ • 45 subscribers per month After ‘How To Video’ • 200 subscribers per month 0% 20% 40% 60% 80% Video Analytics video
    • 45. What posts work? Know your fan base Check out your insights social
    • 46. Engagement Interaction Personality Support Brand Confidence Inter company relationships Sales 62 interactions, 3.5K reach variety – photos – news – competitions Video – humour - genre – advice – ask! controversy (careful now) – mention the government if you dare! social
    • 47. The Twitter Machine • Make use of the background • Activity • Relevance • Keep sales messages to a minimum • Engage / interact • Post with image • Video: screenshot image email
    • 48. The Filter: • Jumping on the bandwagon • Editorial pieces /Original content • Opinion • SEO optimisation social
    • 49. Stuff you can try immediately: • Download AVS Video editor for FREE • Shoot a video on your smart phone, upload it to YouTube and link (annotate) to a product (Don’t forget to include a related product in your video!) • Double your Facebook activity for a week and monitor the change in reach and likes. • Do the same for Twitter • Run a simple Facebook competition • Segment your email list • Go on a half day film/photography course • Use your website on a daily basis – see it through the eyes of your customer • Let your company’s personality shine through recap
    • 50. Any Questions?
    • 51. Michael Crean – IT & Operations Manager
    • 52. About Me • Co-founded MicksGarage.com while unemployed in 2004. • IT Systems architect, software developer and operations manager • Involved in all aspects of business from IT to warehousing, marketing, customer Service, Voip phone systems and everything in between.
    • 53. About MicksGarage.com • 42 Employees across IT, marketing, Warehousing, CS, Accounting • Sell to approx 70 countries on monthly basis • 6+ million data records • Average age of our employees is just under 30 • Innovation is key to our success • We try to lead rather than follow with everything we do.
    • 54. Website is your shop window • Must be kept updated • Must be kept clean • Must be current • Must entice customers to take a further look
    • 55. “Its just a website, cant be that difficult”  Infrastructure Management  Data Management  Content Management  Order Management  Order Dispatch  Customer Service  Returns Management  Fraud Management
    • 56. Technical Considerations • Platform Selection • Payments, what service, what method, Paypal, Realex, Stripe • PCI compliance issues • Order management tools • What level of automation do I need? • What volume of orders do I anticipate? • What sort of hosting do I need? Cloud, Shared, Dedicated • Automated Fraud Management • Outsource software development?
    • 57. Order Management • Keeping track of orders • Order change requests • Handling queries from customers • Unified systems, tracking numbers, payments, order history • Returns and refund handling • Filtering out fraudulent orders • mCRM – How we did it?
    • 58. Order Management We have one system to manage orders Order History Tracking Numbers + Pictures Payment Details Refund Details Audit History
    • 59. Order Management Orders managed through Statuses Each status part of pipeline Unified System – all parts of order visible
    • 60. Barcode Packing Accurate Dispatch first time All orders picked and packed via barcode Dispatch labels are printed automatically to save time
    • 61. Data Management • Handling millions of records • Correct product categorisation • Does your website handle mis-spellings? • Is your website navigation clean simple and quick? • Where will your data come from • What images do you have, where can you get the rest • Selectable attributes (Gender, Size, Colour etc) • Additional Attributes (Weight, Pack Size, Colour etc) • Descriptions • Barcodes • Accuracy
    • 62. Payments &Fraud • Paypal • Realex • Stripe • PCI compliance • Control required • 3DSecure
    • 63. Any Questions?
    • 64. Inside eCommerce Multichannel www.insideecommerce.ie @insideecommerce @micksgarage @vinnyobrien Vinny O’Brien
    • 65. @vinnyobrien @micksgarage
    • 66. Multichannel – Gateway to the World The Challenge The Opportunity How to get started How we do it The Playbook Spoiler Alert
    • 67. The gateway to the world "in time of war as in time of peace, by every vessel of commerce or of war, without distinction of flag."
    • 68. The Challenge
    • 69. The Challenge
    • 70. “It is no longer about channels; it is about the customer life cycle across everywhere we touch them.” 72 Customer feedback is central to everything that makes marketplaces tick. When Amazon or eBay make a change, we listen. The Challenge
    • 71. The Journey • Probably best not to start here
    • 72. The Journey
    • 73. What they Offer
    • 74. The Reality
    • 75. What Works? OUR
    • 76. Global Play 113 Countries 5 currencies 5 Languages Multi Lingual Storefront Direct API Compatibility Strategic Relationship
    • 77. Our Platforms
    • 78. Me on market research Me !! The Canary in the Mines
    • 79. The Confession Box
    • 80. The Confession Box
    • 81. The Confession Box
    • 82. The Thinning Hairline Playbook
    • 83. When can I start
    • 84. Questions @vinnyobrien @micksgarage
    • 85. Inside eCommerce Design for Success @micksgarage @so_uh_yeah Brendan McMahon
    • 86. Designing for Conversion
    • 87. • 1998: Joined Organic Inc. • 2001: dot.com bubble burst • 2001-2005: Independent Consulting/ G2 Interactive • 2006-2008: Dell Inc. • 2009: Hotels.com • 2009-2013: Sears Holdings Corporation About Me
    • 88. Ecommerce - Conversion Marketing - Audience IT - Engine Content - King Design - Experience Traditional ‘Website’ Design is Dead
    • 89. Questions? Traditional ‘Website’ Design is Dead If you aren’t designing and developing for a multi-device experience you are missing the boat
    • 90. Purchase Funnel Expectation
    • 91. Questions? Purchase Funnel Reality
    • 92. Design pulls it together IT/Data Marketing/ Promotions Content/ Architecture
    • 93. Questions? Designing for Conversion Design has to be part of any tactical or functional implementation What are we designing for? • Top of Funnel (browse) • Bottom of Funnel (cart/checkout) • Page weight • Data set • Page Goals What are we measuring? • Bounce Rate • Exit Rate • Conversion Rate • Interactions • A/B
    • 94. 1. Introduce your customers the style of the store – Home page is the page you are giving the basic information about your business 2. Style and design should be the same for all pages 3. Compose the central part of home page 4. Product catalogue must be visible right from the home page 5. Organize the header of the home page 6. Don’t forget to include the search engine on your home page 7. Manage the catalogue categories in fine and logical way 8. Contact information must be visible and easy to find – 9. Information regarding delivery, returns, and general terms & conditions 10. One or two inserts from testimonials page. . Design for Trust
    • 95. What response does your HP elicit?
    • 96. KISS - Keep It Simple Stupid The KISS Method
    • 97. Simplicity. Readability. Consistency • Landing Pages • Defined Path to Product • Large, Hi-Quality Product Images/Video • Reviews • Purchase Response Triggers • Clear Call to Action • Simple account and checkout KISS – Basics of Site Design
    • 98. KISS - Landing Pages Navigational Search Landing Page
    • 99. Lifestyle with a view to customization
    • 100. KISS – Refine the Results
    • 101. KISS – Support the User
    • 102. KISS – Refine by Attributes
    • 103. KISS - Assurance
    • 104. KISS – The Right Results
    • 105. KISS – Detailed Product Pages
    • 106. KISS – Detailed Product Pages
    • 107. KISS – Product Images
    • 108. KISS – Purchase Triggers
    • 109. KISS – Purchase Triggers
    • 110. KISS – Purchase Response Triggers
    • 111. KISS – Reviews
    • 112. KISS - Accounts
    • 113. KISS - Cart
    • 114. KISS - Checkout
    • 115. KISS - Checkout
    • 116. • Design for PURPOSE • Cut the Response Time – don’t over engineer • Respect your Customers Time • Understand the Traffic Drivers • Hit The Visitor’s Interest • Be Responsive – design with Multi-device in mind Conclusion
    • 117. Inside eCommerce Starting again – MotoToro.com @micksgarage @ciarancrean Ciaran Crean - CEO
    • 118. MotoToro.com Why – Passionate about bikes – Key resources in place – Fits exiting Data Centric model – Existing parts knowledge – Key enthusiastic supplier – Great shipping proposition – Complementary product lines – Powered by MicksGarage.com
    • 119. Cost of Product Unit Ship Cost Unit Ship Accessory Cost Margin
    • 120. Inside eCommerce THANK YOU! For more visit www.insideecommerce.ie @insideecommerce @micksgarage @Johnnywestcoast @vinnyobrien @j_smyth @DerekThaDog @so_uh_yeah @ciarancrean john@insideecommerce.ie

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