Like Minds 2011, "Innovation adoption and diffusion", John W Lewis

InnovationAdoption and Diffusion Strategic Opportunity John W Lewis holosoft

Why do you do anything different?“Insanity is continuing to do the same things, and expecting a different outcome.” Albert Einstein “Different is not always better, but better is always different.” Marshall Thurber

How ?How do we improve? Continuous improvementInnovation Discontinuous improvementHow can we do better? ... much better!Can we be more effective?

Innovation+Opportunity Our route planInnovation + Opportunity = Effectiveness Adoption + Strategy = Capability Diffusion = Understanding

InnovationWhy do you innovate?What is innovation?Can you manage innovation?

Innovation What is innovation?Improvement ... discontinuously ... in jumps ... with no way back ... with more risk“People putting ideas into valuable action”“Behaviour in the presence of novelty”

InnovationCan we manage innovation? Can we understand it? Can we measure it? Can we repeat it? Can we manage it? Yes, we can!

Adoption What do you do?Why choose something new?When do you adopt it?What are you criteria?

Adoption It’s about you! Buyneed+money no need/no money Trust beneﬁt Like advantage Replace/Drop Knowinformation

Diffusion It’s about productsFeaturesAdvantagesBeneﬁtsPopularityLongevity

Diffusion Through a population Beneﬁt Popularity AdvantageValue Longevity Futuristic Early Early Late Innovators Adopters Laggards Majority Majority Adopter categories

Diffusion ...with a glitch !! Chasm Beneﬁt Popularity AdvantageValue Longevity Futuristic Early Early Late Innovators Adopters Laggards Majority Majority Adopter categories

Diffusion (Gartner) Hype Cycle Peak of Inﬂated Expectations Plateau of Negative Positive hype Productivity hype Slope of Enlightenment Trough ofInnovation Dissillusionment trigger

Strategy About organisationsIn the context of the outside worldChoices of suppliers and customersRelated to internal structure

Strategy Context Customers Outbound “Product” eting Strategic innovation a rk - Sales M TacticalValue Need Product speciﬁcation Organisation “Process” ing Tactical innovation neer - Purchases i Inbound Eng Strategic Suppliers

Strategy Relationship to tacticsTactics: Open or closed Pull or push Collection and communication Evaluation and selectionAll require criteria based on strategic objectives

Strategy CriteriaPossible choices: Technology Finance CustomersBest choice?: Brand!

Strategy Pick your target Adopter categories Early Early Late Innovators Adopters Laggards Majority MajorityValue Futuristic Advantage Beneﬁt Popularity Longevity

Opportunity About us:Opportunity / Problem motivation / perception / sequence

Innovation+Opportunity = EffectivenessWe can be goal-oriented => Short term journey-oriented => long termWe can manage innovation!

InnovationAdoption and Diffusion Strategic Opportunity John W Lewis holosoft

Like Minds 2011, "Innovation adoption and diffusion", John W Lewis

by John Lewis on Feb 01, 2012

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Like Minds 2011, "Innovation adoption and diffusion", John W Lewis — Presentation Transcript