Innovation management where to aim? short talk v0.1

Innovation management: where to aim?

What is going on in innovation?• Innovation is the one remaining area which is not managed• Many people have talked of change management for years, but it is really very simple• It’s about doing something different

Questions• What innovation is right for us?• How can we manage innovation?• What is innovation management?• Why do we innovate at all?• What is innovation?

What is innovation?• Innovation is about newness / novelty• Newness is in the eye of the beholder

Why do we innovate at all? (1/3)• We cannot continue to do the same things for ever • We can try, but ... • If we want to increase the value to our customers • eventually, we will run out of steam

Why do we innovate at all? (2/3)• We can • become more efﬁcient and more effective • cut costs • improve quality • advertise more • increase sales force

Why do we innovate at all? (3/3)• But, sooner or later, we need to • do something different • do something new• And it is better to do it sooner

What is innovation management?• Until recently, innovation management has been largely non-existent, except: • in some industries, e.g. pharmaceuticals • in some organisations, e.g. GE, 3M, W L Gore• Now it is manageable like: • sales • quality• Everyone is trying to manage innovation

How can we manage innovation? (1/2)• Gathering information, ideas and feedback• Evaluating and selecting opportunities or solutions• Initiating and tracking development projects• But these activities are largely internal and tactical

How can we manage innovation? (2/2)• By understanding the external environment in which there are processes of • adoption by individuals • diffusion through populations• By distinguishing these external strategic issues from the internal, tactical issues• By identifying our position and direction in this strategic landscape

What innovation is right for us?• “Putting ideas into valuable action” for customers • outbound, or product, innovation• “Putting ideas into valuable action” for ourselves • inbound, or process, innovation

Possible answers (1/2)• What is innovation? • Newness, in the eye of the beholder• Why do we innovate at all? • Because, sooner or later, all other value creation runs out of steam• What is innovation management? • The management of processes generating innovation • It is now becoming widespread

Possible answers (2/2)• How can we manage innovation? • By understanding the landscape• What innovation is right for us? • “Putting ideas into valuable action” for someone

Innovation management where to aim? short talk v0.1

by John Lewis on Feb 01, 2012

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Innovation management where to aim? short talk v0.1 — Presentation Transcript