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Everyone has heard about the rise of social media and how the search engines are incorporating social media signals into how they rank sites. This has created confusion on how to create and share website content to make your site visible in the search engines.
The attendee will get concrete tactics to bring the search and social teams together to craft a stronger, more coherent content strategy that builds off the strengths of both.
The attendee will learn how to:
• Interpret social media conversations to understand your audience and what content they are looking for
• Using advanced keyword modeling to both understand your audience and discover their needs
• Using search to drive topics for discussion when creating blogs, tweeting and posting to Facebook and Linkedin
• Using search and social together to drive marketing decisions, messaging and positioning for the range of your company’s products