John Thompson Presentation

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This is a presentation detailing the strategies of a new release from John Thompson

Published in: Business, Spiritual
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  • John Thompson Presentation

    1. 1. John Thompson Road of Strings
    2. 2. Strengths in the Marketplace • Unique • Strong background • Appealing to several genres • Established credibility
    3. 3. Weaknesses • Multiple genres but still limited • Minimal experience • Established following is in an opposite genre
    4. 4. Taking the reigns on social media • Increased coverage • Fan incentives • Album giveaway
    5. 5. Road of Strings New-age album that will document the travels of John Thompson across the United States Album will be given away free of charge Goal is to build awareness for an extensive tour The album will be given away with the purchase of a concert ticket For those who can’t attend a show, the album will be available for download upon commencement of the tour
    6. 6. Additional Distribution • Due to the demand of certain consumers, the album will also be exclusively sold at Wal-mart • In a deal with Wal-mart, they will collect 35% of sales, Omni Distribution will keep 10% while John retains the remaining 55%
    7. 7. Distribution Supply Chain • John - Omni Music Distributors - Wal-mart • Once received at Wal-mart, they will distribute the song to major cities with the possibility to increase coverage based on sales performance • John will receive payment from Omni on a monthly basis
    8. 8. Strategic Partnerships • Wal-mart • Gibson • Coca-Cola
    9. 9. Future plans... • Continuing the use of the social media tools at hand, • Possible European tour, staying in touch with the format of the first album, • Continuing online distribution of tickets and album downloads

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