Retail Property Council - What Tenants Want - new

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Retail Property Council - What Tenants Want - new

  1. 1. Retail Property Council<br />The Modern Retail Business Model and What Tenants Really Want<br />
  2. 2. Retailing 2010<br />The model has changed<br />
  3. 3. It was once the case of build the shopping centre and they would come<br /><ul><li>1990 – retail space per American – 2.1sqm
  4. 4. 2005 – retail space per American – 4.2sqm</li></ul>But medium income rose less than 10%<br />Ref: Big-Box Swindle, Stacey Mitchell<br />
  5. 5. The Challenge Today<br />There are too many ‘me too’ centres!<br />
  6. 6. Customers are now asking for a different experience<br />
  7. 7.
  8. 8.
  9. 9. Create an Experience<br />
  10. 10. How do you build the experience?<br />
  11. 11.
  12. 12.
  13. 13. Armadale Library<br />
  14. 14.
  15. 15.
  16. 16. The Future<br />Shopping Centres<br />Activity Centres<br />
  17. 17. Good Times<br />Retailers don’t have to be so clever<br />Tough Times<br />Retailers have to be clever<br />
  18. 18.
  19. 19.
  20. 20. What do tenants want?<br /><ul><li>Network marketing support in the centre
  21. 21. Marketing strategies built on social networking
  22. 22. Help with retailing</li></li></ul><li>Network Marketing Support<br />
  23. 23.
  24. 24. Social Network Marketing<br /><ul><li>Knox Shopping Centre, USA
  25. 25. Cresent Shopping Centre, USA
  26. 26. Victoria Square Shopping Centre, IRE
  27. 27. Pacific Square Shopping Centre, QLD
  28. 28. Garden City Shopping Centre, WA
  29. 29. Karrinyup Shopping Centre, WA</li></li></ul><li>Key ‘Help’ Areas Retailers Need<br /><ul><li>Store layout
  30. 30. Merchandising and display
  31. 31. Signage
  32. 32. Customer service</li></li></ul><li>Till<br />Till<br />Till<br />Till<br />Dark<br />corner<br />Dark<br />corner<br />Store layout<br />Store A<br />Store B<br />
  33. 33. Merchandising and Display<br />
  34. 34. <ul><li>_____________
  35. 35. _____________
  36. 36. _____________</li></ul>$<br />Signage<br />VS<br />
  37. 37. Customer Service<br />
  38. 38. Your Action Plan<br />
  39. 39. YourPriority Plan as aresult of this workshop<br />
  40. 40.
  41. 41. John Stanley’s Member Site<br />www.johnstanleyretailguru.com.au<br />
  42. 42. THANK YOU<br />www.johnstanleyretailguru.com.au<br />

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