• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Convurgency Inc - SEO Overview
 

Convurgency Inc - SEO Overview

on

  • 315 views

Sharing one of our internal presentation regarding search engine optimization.

Sharing one of our internal presentation regarding search engine optimization.

We hope you'd love our mini powerpoint slides

Brought to you by http://www.convurgency.com

Statistics

Views

Total Views
315
Views on SlideShare
315
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Manually: high end furniture - ELTE #1 in Google.ca and Google.com; Custom engagement rings - Engage #2 in Google.com and #1 in Google.ca

Convurgency Inc - SEO Overview Convurgency Inc - SEO Overview Presentation Transcript

  • SEO OVERVIEW BY CONVURGENCY INC. http:///www.convurgency.com
  • The Value of SEO
    • High CTR (click through rate)
    • Competitive advantage: lion's share of traffic
    • Higher conversions due to qualified traffic
    • Example:
    • Keyword: "Greeting Cards"
    • Monthly searches: 80,000
    • Search Engine Ranking: top 5
    • Average CTR : 20%
    • Traffic: 16,000 visitors/month
    • Average conversion rate: 5%
    • Conversions: 800 from one keyword alone
  • What's Involved?
    • On site - Relevance (SEO Audit)
    • Off site – Authority (Google's fault!)
  • SEO Audit Components
    • Industry analysis
    • Competitive Analysis
    • Persona Development (Search Behavior)
    • Keyword Research
    • Web Analytics Analysis
    • Website Analysis
      • Architecture Audit
      • Coding Audit
      • Content Audit
      • Landing Page Strategy
  • Monthly SEO – Not Snake Oil!
    • Authority Building - Link Acquisition
    • Online Buzz - Social Bookmarking, Online PR
    • Link Bait
    • Content Development
    • Website Modifications – Search Engine
    • Algorithms
    • Website Architecture & Coding Changes
  • Where We Excel
    • SEO
      • “ high end furniture”
      • “ custom engagement rings”
    • Social Media Relations
    • Conversion Rate Optimization
    • Pay Per Click Optimization
  • Recommended Reading
    • http://www.seobook.com/
    • http://www.mattcutts.com/blog/
    • http://www.seomoz.org/
    • http://googlewebmastercentral.blogspot.com/
    • http://www.bing.com/community/site_blogs/b/webmaster/
  • Any Questions ? ?