0
EMPLOYER
ADVISORY
SOCIAL CONTENT
Social Media
   in the
 Workplace
is
as plain as the
nose on your
  face(book)
#3

                   #3




educate. evolve.
   evaluate.            #9
what it’s really all about
        fears & myths
      common barriers
why you need to pay attention
          examples
  ...
what is social media?
it’s not technology
it’s not (just)
sales & marketing
it’s about community
the              the
citizen         community
          CX


          You
the
employees
                       workplace
             CX

              the
            employer
and the relationships
What
  What          What
                           you want
             they do for
employees    each other    employee...
that give it
a personality
blog.memelabs.com/
how-social-media-is-like-high-school
it’s technology
that is starting to catch up
       to the way we
       normally work
and the many
relationships we have
employees
 regulators
                          vendors


stakeholders
                             partners

     consume...
what’s happening now
a
300M+        55M+          50M+
  27          31            40




    Fastest growing segment:
     Boomers; women 54+
is this your stance?
“old school”
is not necessarily
   a good thing
1. APPLICATION



                                                                                                        ...
is this
your excuse?
or this?
or this?
or this?
didn’t we spend more
 than a decade getting
control of the business
back from the IT dept?
who “controls”
 social media?
   deja vu.
I.T.   communications
a systems-thinking
    workplace
is social media the real
   productivity killer?
short-term illness
      chronic illness
         weather
  inter-personal conflict
organizational disruptions
external soc...
7
common barriers
Authoritarian

   Apathy

Transparency

   Myopia

 ROI Inertia

  Control

   Failure
most of which
boils down to
(perhaps)
surprising facts
79% of business
  communicators        Organizations using
                           Social Media
 75% of employees     f...
number one reason
  to pay attention
by 2010
    millennials will begin
 outnumbering every other
generation in the workplace
and they we
consume differently
and communicate
   differently
(YMMV)
yet we remain
 “old skool”
answer?
let the rabbits run
capability




person         willingness
some
 current
examples
communication
participation
networking
knowledge sharing
organizational
improvement
eLearning
recruitment/retention
add them all together
john.sm404@googlewave.com
collaborative
 journalism
via
@Mashable
enterprise
integration
via
@Mashable
via
@Mashable
creation
via
@Mashable
testing
via
@Mashable
trends
#1:

Method
#2:

Form
#3:

Message
#4:

Feedback
parting thoughts...
1. Your community is moving online
2. Tech capability still doubles every 18 months
3. Systems thinking yields stagnation
...
and
required viewing

• A Vision of Students Today (mwesch):
  youtube.com/watch?v=dGCJ46vyR9o



• Social Media Revolution: (...
photo credits
•   flickr.com/rohanlikhite     •   flickr.com/27380453@n08

•   flickr.com/jamesscridland   •   pulverblog.pul...
Comments? Questions?




 SocialMedia404.com
   @JohnSheridan
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
WARNING: Social Media Is In Your Workplace
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WARNING: Social Media Is In Your Workplace

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Print version of the presentation given to the NL Employers' Council Annual Conference. Is Social Media in the workplace a "bad thing", or is it an inevitable smashing of barriers resulting from old-school thinking?

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Transcript of "WARNING: Social Media Is In Your Workplace"

  1. 1. EMPLOYER ADVISORY SOCIAL CONTENT
  2. 2. Social Media in the Workplace
  3. 3. is
  4. 4. as plain as the nose on your face(book)
  5. 5. #3 #3 educate. evolve. evaluate. #9
  6. 6. what it’s really all about fears & myths common barriers why you need to pay attention examples 10 things to remember
  7. 7. what is social media?
  8. 8. it’s not technology
  9. 9. it’s not (just) sales & marketing
  10. 10. it’s about community
  11. 11. the the citizen community CX You
  12. 12. the employees workplace CX the employer
  13. 13. and the relationships
  14. 14. What What What you want they do for employees each other employees want to do You & CX You & the the employee workplace What you are willing to do
  15. 15. that give it a personality
  16. 16. blog.memelabs.com/ how-social-media-is-like-high-school
  17. 17. it’s technology that is starting to catch up to the way we normally work
  18. 18. and the many relationships we have
  19. 19. employees regulators vendors stakeholders partners consumers public
  20. 20. what’s happening now
  21. 21. a 300M+ 55M+ 50M+ 27 31 40 Fastest growing segment: Boomers; women 54+
  22. 22. is this your stance?
  23. 23. “old school” is not necessarily a good thing
  24. 24. 1. APPLICATION May 14, 1997 This policy applies to all departments and agencies listed in schedules A and B of the Financial Administration Act. 2. AUTHORITY Board of Management Minute 97.0287 dated May 14, 1997 3. BACKGROUND The Internet has extraordinary growth potential as a medium for promoting New Brunswick to a global audience for tourism, for investment and as a place to do business. It also has the potential to help government better serve its clients within the Province. It is believed that there are strategic as well as operational benefits to improved co-ordination and a consistent style for government information. 4. OBJECTIVES The general objective of these standards is to enhance the quality and relevance of the New Brunswick government's presence on the World Wide Web for all electronic visitors. 5. INTERNET ACCESS AND USE STANDARDS Government of New Brunswick Internet access is intended to support research, education and use of the Internet as communication, information and service delivery tool for government ...wasting The service is for use by government personnel to enhance, develop, design and implement improved methods for delivering government information and services. While specific use is not monitored, the facility does have capacity limits. Associated costs are carefully monitored. Information and resources accessible via corporate Internet access are considered the property of the individuals and organizations which own rights to the resources. Use of resources without permission of the owner is not acceptable. Public servants must subscribe to normal and acceptable professional ethics when using the Internet services. All use must comply with federal and provincial laws, statutes and regulations and respect the legal protection provided by copyright and license to data. Individuals who are in violation of these policies may have their access privileges withdrawn immediately. The following are considered examples of unacceptable use of Government of New Brunswick Internet resources: · Gaining unauthorized access to resources of the Internet. · Disrupting intended use of the Internet. · Wasting resources (computer, line capacity or people). resources... · Destroying the integrity of computer-based information. · Compromising privacy of users. ...activities · Activities which are personal in nature and will not result in direct or indirect benefits to the people and government of New Brunswick. · Accessing or posting information generally considered to be offensive or inappropriate for use through an access paid for by the Government and people of New Brunswick. · Transmission of unsolicited commercial information (i.e., junk mail, advertising). · Use of corporate Internet access to express personal views and opinions as if they constitute official commentary from the Government of New Brunswick, departments or agencies. 6. STANDARDS FOR INTERNET POSTING Achieving and maintaining highly centralized control over a diverse and continually expanding information resource like the Internet is neither practical nor desirable in a system as large as the New Brunswick Government. Each department should have sufficient flexibility to tailor its Internet postings to serve short and long-term strategic interests. which are At the same time, however, each agency must be prepared to take a strong leadership role in applying rigorous decision-making requirements within their organization before specific blocks of information are posted on the Government's World Wide Web site. Support for a consistent, corporate approach to the entire New Brunswick Government web site must be an integral part of the decision-making system. 7. PRINCIPLES FOR DEPARTMENT/AGENCY INTERNET COMMUNICATIONS Each New Brunswick department and agency carries a continuing responsibility to develop and maintain a major presence as part of the New Brunswick Government site on the World Wide Web. Departments should establish an internal requirement that every major program area must maintain a basic presence and profile on the agency home page including an email address which is regularly monitored. Strategic planning is currently undertaken by departments as part of multi-year budgeting processes, performance measurement systems, quality service initiatives, information system designs, etc. Such planning should incorporate specific Internet external communications targets and ensure such targets complement the corporate policy framework established by government for Internet communications. Effective planning in this context must involve management at all levels in examining how such technologies will impact organizational change over time. Ongoing involvement by human resource professionals to address the human side of such changes is important. To ensure standards are implemented on a consistent basis, it is strongly recommended each department or agency establish a web editor responsibility centre. The function would be based in the communications staff group of the agency. Web editors would be responsible for web personal in posting co-ordination, and be authorized to remove, or prevent posting of material not conforming to applicable standards. 8. INTERNET POSTING PROCEDURES WITHIN DEPARTMENTS The following internal procedures are recommended to ensure New Brunswick government departments and agencies post information on the World Wide Web that serves their objectives to the maximum extent, while supporting the overall government policy direction. Any branch or program area within a department wanting to post information on the government server must require advance approval from the department/agency senior management, or a designated sub-group. Material submitted to senior management for posting approval must meet all applicable standards for Government of New Brunswick Internet material, including availability in the official languages. It should reflect the client-driven priority of government. Visual and functional design of the material must be consistent with central government-adopted style guidelines. The originating department/agency bears all responsibility for any budget and staffing demands related to the design and development of the material prior to posting, as well as server space charges for the period the material is posted. Departments may choose to assign such responsibilities internally to specific branches or program areas. nature... The designated branch or program area must be prepared to carry all responsibility for answering "e-mail" inquiries to the department/agency relating to material posted. The designated branch or program area must carry all responsibility for keeping posted material up-to-date. Out-of-date information must be removed from the WWW site to ensure optimum use of resources. The originating branch or program area must ensure easy-to-use links are inserted in posted material to guide Internet users toward related information available from other program areas within the department. The department is responsible for ensuring appropriate links are made to other relevant departments and agency information, so all Internet users have a full opportunity to understand and make use of inter-relationships between agencies within the New Brunswick government. 9. CONTENT STANDARDS FOR NB GOVERNMENT WWW SITE To ensure the Province of New Brunswick maintains a world-class World Wide Web site, a consistent image and co-ordinated approach for delivering top-quality information to electronic clients is essential. Following are the content and design standards for all material posted on the Province of New Brunswick WWW site: · All documents on the provincial World Wide Web site will be posted in the two official languages (English and French) with appropriate links to the corresponding information in the other language. · It is recognized that some documents are developed to serve a certain target audience in only one of the two official languages and occasionally in yet another language. Any material that will not be posted in the official languages must receive prior approval from the person responsible for communications in the department or agency in consultation with the Office of Official Languages. · All use of New Brunswick government wordmarks, logos and symbols must conform to the New Brunswick Visual Identity Standards. To ensure consistency, these items must be electronically referenced from common files maintained by CNB. · The New Brunswick Government web site will maintain a consistent look and organization for the top three levels (Government home page, list of department/agency home pages, individual department/agency home page). Departments are encouraged to carry such consistency as far through the WWW site as possible. · A standard New Brunswick government electronic feedback and query form will be used by departments and agencies. · A standard, government-wide What's New information page will be maintained by Communications New Brunswick and be available from the main government home page. Departments will be responsible for contributing material to the section as they add, change and delete published information. · Pointers must be placed on all main pages within department WWW information to link to the department home page. All department home pages must point to the Government of New Brunswick home page. · Pages incorporating high-end multimedia web programs must provide text only browser options. · Departments will supply information to the Department of Supply and Services to facilitate visitors searching from the government WWW site when the information has been stored on off-site servers for a government department or agency. All such other servers must be registered with CIMS to ensure New Brunswick government information is linked to its main WWW address. It is the responsibility of the department or agency to ensure that this is done
  25. 25. is this your excuse?
  26. 26. or this?
  27. 27. or this?
  28. 28. or this?
  29. 29. didn’t we spend more than a decade getting control of the business back from the IT dept?
  30. 30. who “controls” social media? deja vu.
  31. 31. I.T. communications
  32. 32. a systems-thinking workplace
  33. 33. is social media the real productivity killer?
  34. 34. short-term illness chronic illness weather inter-personal conflict organizational disruptions external social influences productivity tools management social media?
  35. 35. 7 common barriers
  36. 36. Authoritarian Apathy Transparency Myopia ROI Inertia Control Failure
  37. 37. most of which boils down to
  38. 38. (perhaps) surprising facts
  39. 39. 79% of business communicators Organizations using Social Media 75% of employees for business purposes 70% of companies 50% do not moderate
  40. 40. number one reason to pay attention
  41. 41. by 2010 millennials will begin outnumbering every other generation in the workplace
  42. 42. and they we consume differently
  43. 43. and communicate differently
  44. 44. (YMMV)
  45. 45. yet we remain “old skool”
  46. 46. answer? let the rabbits run
  47. 47. capability person willingness
  48. 48. some current examples
  49. 49. communication
  50. 50. participation
  51. 51. networking
  52. 52. knowledge sharing
  53. 53. organizational improvement
  54. 54. eLearning
  55. 55. recruitment/retention
  56. 56. add them all together
  57. 57. john.sm404@googlewave.com
  58. 58. collaborative journalism
  59. 59. via @Mashable
  60. 60. enterprise integration
  61. 61. via @Mashable
  62. 62. via @Mashable
  63. 63. creation
  64. 64. via @Mashable
  65. 65. testing
  66. 66. via @Mashable
  67. 67. trends
  68. 68. #1: Method
  69. 69. #2: Form
  70. 70. #3: Message
  71. 71. #4: Feedback
  72. 72. parting thoughts...
  73. 73. 1. Your community is moving online 2. Tech capability still doubles every 18 months 3. Systems thinking yields stagnation 4. Trust is the new black 5. The millennials are coming here 6. Let the rabbits run 7. Methods are personal 8. Form is smaller 9. Messages are conversational 10. Feedback is essential
  74. 74. and
  75. 75. required viewing • A Vision of Students Today (mwesch): youtube.com/watch?v=dGCJ46vyR9o • Social Media Revolution: (teachertubepd) youtube.com/watch?v=fVXKI506w-E
  76. 76. photo credits • flickr.com/rohanlikhite • flickr.com/27380453@n08 • flickr.com/jamesscridland • pulverblog.pulver.com • flickr.com/ • flickr.com/spullara webhostingreview • youtube.com/watch=? • flickr.com/omaromar v=2lXh2n0aPyw • flickr.com/mrjohnenge • flickr.com/dm-set • flickr.com/rohanlikhite • flickr.com/katielips • flickr.com/wolfsavard • flickr.com/bizmac • usmm.org • flickr.com/markhillary • flickr.com/ • flickr.com/polandeze savannagrandfather • flickr.com/ky_olsen
  77. 77. Comments? Questions? SocialMedia404.com @JohnSheridan
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