Social Media
On A Budget
Focus on Content, Not Tools
Podcamp Toronto, February 2009
John.Sheridan@SocialMedia404.com
@JohnSheridan

Hello! My Name Is….

You have a cause…
flickr.com/photos/ertx

but you don’t
want to…
change
careers.
flickr.com/photos/marcogomez

Social Media For (almost) Free
The Process
Assumptions
Options
Workshop
Further resources

Your path to success…
is using a process.
flickr.com/photos/botheredbybees

Social Media Paradise: OASIS
This easy-to-remember framework applies to:
• For profit • Marketing, PR, Comms
• Sales
• Non-profit • Customer Service
• Recruitment & Retention
• Government
• Product Management
• Personal programs • Advocacy
• Awareness
• Special causes • Fundraising
• Special events • Influence

A Fool With A Tool, Is Still A Fool
It will be a waste of time using any tool, if your
audience does not use it, too. That’s why your
audience research is so important.

OASIS
Social Media 404’s OASIS: Best Practices
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
SocialMedia404.com/OASIS flickr.com/photos/batega

Assumption: You know “O” & “A”
OASIS
Step 3
trategy

Select a “category” of tool (or two)
Implementation still growing
(e.g: widgets,
measuring, ..)
another dimension -
“use” strategies
(e.g: cross-posting,
status donation, …
flickr.com/photos/briansolis

OASIS
Step 4
mplementation

Now, Pick The Right Tool(s)
OASIS

The Zero to Hero Grid
self
k CMS’s CMS’s
hosted
n (basic) (advanced)
o
T
w
e
l
c
e
h provider
Social Tools Social Tools
d
hosted
(basic) (advanced)
g
e
Benefit/functionality

programming-
based
component-
k based
module-
n blog- based
o based
T
w
e
l discussion
c
e
h video
d mashups
g branded
event
web social
e page(s) networks
blog
wiki
email
existing
social
networks
lifestream
micro-
docs
blog
Benefit/functionality

Drupal
k Joomla!
n Xoops
Wordpress
o
T
w
e
l phpBB
c
e
h Google
YouTube
d Apps
g Socializr
e Squidoo Ning
Blogger
PBwiki
Gmail
Facebook
FriendFeed
Twitter SlideShare
Benefit/functionality

LET’S MAKE ONE.

OASIS
Step 5
ustainment

keep the
conversation
going
flickr.com/photos/polandeze

Nurture, Measure, Adjust
You are the host of an ongoing conversation.
Treat everyone you talk with as an important
guest. Everyone is entitled to respect.
Interact, gauge reaction, ask questions, give
honest answers. Listen. Provide.
Measure, measure, measure.
Results not what you want? Do things differently.
Results are good? Do more of the same!

In Conclusion
Key Principles
TO REMEMBER

Recap
• Remember:
• Listen
Use a process: • People trust people
• Bite Sized
• Start Small
• Ask for help

Resources Mentioned
CMSMatrix.org => compare CMS platforms
web-strategist.com/blog/2007/02/12/list-of-white-
label-social-networking-platforms => White Label
Social Networking Software

what
can we
do
for you…
flickr.com/photos/ -bast-

Talk With Us
connect@SocialMedia404.com