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Social Media404 Pod Camp Toronto Social Media For Special Causes

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Session 1 from Podcamp Toronto 2009

Session 1 from Podcamp Toronto 2009

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  • 1. Social Media for Special Causes Podcamp Toronto, February 2009 John.Sheridan@SocialMedia404.com
  • 2. Hello! My Name Is….
  • 3. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author flickr.com/photos/tonypeters
  • 4. Special Causes Why should you (or your constituents) care? How it’s being used Key Resources How to get started
  • 5. Internet Reach June 30, 2008 internetworldstats.com
  • 6. It’s not about tools Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
  • 7. it’s about interaction. flickr.com/photos/polandeze
  • 8. Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008
  • 9. Community
  • 10. All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
  • 11. flickr.com/photos/dantaylor
  • 12. Why Social Media? flickr.com/photos/shawnzlea
  • 13. Why? Fundraising Advocacy Awareness Inspiring action Influencing change
  • 14. Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher
  • 15. flickr.com/photos/art_es_anna
  • 16. The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%
  • 17. Obama’s Connects Obama: Friends: 833,161 Obama: 2,379,102 supporters McCain: Friends: 217,811 McCain: 620,359 supporters Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 + 905% +403% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times web-strategist.com/blog/
  • 18. ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the My.BarackObama.com social network • 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
  • 19. Micro-Giving
  • 20. Spreading The Word
  • 21. Multiple MicroDonation Points 5¢ ~3% free
  • 22. Painless Auctions
  • 23. Your New Volunteer Army mizfitonline.com
  • 24. Painless Promotion
  • 25. Show Support - Awareness
  • 26. Inspire Action
  • 27. Make Change
  • 28. Pay Attention Information now travels... … at the speed of Twitter.
  • 29. Girls Night Out
  • 30. A Little Means A Lot
  • 31. 2009
  • 32. First: Required Reading squidoo.com/org20
  • 33. And Go Here nten.org WeAreMedia.org beth.typepad.com
  • 34. Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  • 35. OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
  • 36. Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
  • 37. and finally… flickr.com/photos/Jsome1
  • 38. 5 Things You Can Do 1. Download this presentation  SlideShare.net/JohnSheridan 2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.
  • 39. there remains much to discuss… flickr.com/photos/ -bast-
  • 40. Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442