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Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
Social Media404 Brown Bag Series
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Social Media404 Brown Bag Series

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These slides are the micro version of a Lunch & Learn for PR & Communications.

These slides are the micro version of a Lunch & Learn for PR & Communications.

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Transcript

  • 1. Brown Bag Social Media THE Lunch and Learn Series November 2008 SocialMedia404.com
  • 2. Hello! My Name Is….
  • 3. Lunch & Learn: SM To Go What is it? Why should you (or your clients) care? How it’s being used => for profit, not for profit Impacts for Public Relations & Communications How to get there
  • 4. Some (Brief) History “We’ll need to rethink a few things…” The Machine Is Using Us Jan 2007 http://www.youtube.com/user/mwesch
  • 5. “Social Media is game changing. … it's shifting the power to define and control a brand from the traditional institution to the individual or community. … the ownership of all brands is gradually becoming the domain of the user. “ www.Radian6.com/cms/social_media flickr.com/photos/tonypeters
  • 6. Internet Reach internetworldstats.com
  • 7. Social Media General Trends +25% +15% +5% +50% +30% +30% +30% www.universalmccann.com
  • 8. Fortune 500 Trends University of Massachusetts Dartmouth Center for Marketing Research
  • 9. It’s not about technology… flickr.com/photos/crystalflickr
  • 10. Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
  • 11. it’s about interaction. flickr.com/photos/polandeze
  • 12. wordle.net
  • 13. but many… …are afraid of change. flickr.com/photos/pictureperfectpose
  • 14. Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot
  • 15. People: once they have crossed Forrester’s “ecosystem” Creators = publishers Critics = commenter's Collectors = organizers Joiners = networkers Spectators = read & watch Inactives = no use for SM forrester.com/Groundswell/profile_tool.html
  • 16. Social Media Is Everywhere  Healthcare  Education  Natural Resources  Non-profits  Hobbies & Special Interest  Business  Government  Arts & Culture  Environmental
  • 17. non-profit Social Media flickr.com/photos/shawnzlea
  • 18. Why? Advocacy Awareness Fundraising Inspiring action Influencing change
  • 19. Non-Profit: Key Places To Begin nten.org wearemedia.org beth.typepad.com
  • 20. Social Media for business flickr.com/photos/pagedooley
  • 21. Why? Marketing PR/Communications Finance Sales Customer Service & Product Management Relations Collaboration & Recruitment and Retention Tele-working
  • 22. Strategy
  • 23. For-Profit: Key Places To Begin A List of Social Media Marketing Examples beingpeterkim.com/2008/09/ive-been-thinki.html 26 Free Social Media Tracking Tools marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html Everything You Need To Know socialmedia404.com/?page_id=256
  • 24. All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
  • 25. flickr.com/photos/dantaylor
  • 26. Your Strategies Go with the flow Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  • 27. Your Tactics pr-squared.com
  • 28. OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
  • 29. Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
  • 30. “My” World
  • 31. Traffic Source Information now travels... … at the speed of Twitter.
  • 32. “My” Universe
  • 33. and finally… flickr.com/photos/Jsome1
  • 34. 5 Things You Can Do 1. Sign up for Twitter => follow & listen 2. Sign up for Seesmic => see how video conversations work 3. Sign up for LinkedIn => join a group 4. Set up some Google Alerts (you, your clients) 5. Mock up a Social Media Release
  • 35. there remains much to discuss… flickr.com/photos/ -bast-
  • 36. Conversation SocialMedia404.com twemes.com/SM404

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