1. Brown Bag Social Media
Lunch and Learn Series
2. Hello! My Name Is….
3. Lunch & Learn: SM To Go
What is it?
Why should you (or your clients) care?
How it’s being used => for profit, not for profit
Impacts for Public Relations & Communications
How to get there
4. Some (Brief) History
“We’ll need to rethink a few things…”
The Machine Is Using Us
5. “Social Media is game changing.
… it's shifting the power to define and control a brand from the traditional
institution to the individual or community.
… the ownership of all brands is gradually becoming the domain of the user. “
6. Internet Reach
7. Social Media General Trends
8. Fortune 500 Trends
University of Massachusetts Dartmouth Center for Marketing Research
9. It’s not about technology…
10. Implementation still growing
another dimension -
status donation, …
11. it’s about
13. but many…
…are afraid of change.
14. Organizations: Making The Leap
“Crossing the Chasm:
Marketing and Selling High-Tech
Products to Mainstream Customers”
start small => business case & pilot
15. People: once they have crossed
Creators = publishers
Critics = commenter's
Collectors = organizers
Joiners = networkers
Spectators = read & watch
Inactives = no use for SM
16. Social Media Is Everywhere
 Natural Resources
 Hobbies & Special Interest
 Arts & Culture
19. Non-Profit: Key Places To Begin
20. Social Media
Customer Service & Product Management
23. For-Profit: Key Places To Begin
A List of Social Media Marketing Examples
26 Free Social Media Tracking Tools
Everything You Need To Know
24. All content must now be
created and packaged
in small pieces for easy
mixing, sharing, consuming.
26. Your Strategies
Go with the flow
Ease into it; start doing it
Think about (micro) replication
Think about new interactions
Think person first, institution second
27. Your Tactics
Social Media 404’s OASIS: Obtaining ROI
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
How To Measure: Listening
my blog, forum, other blog(s), forum(s),
external presence external presence(s)
31. Traffic Source
Information now travels...
… at the speed of Twitter.
32. “My” Universe
33. and finally…
34. 5 Things You Can Do
1. Sign up for Twitter => follow & listen
2. Sign up for Seesmic => see how video
3. Sign up for LinkedIn => join a group
4. Set up some Google Alerts (you, your clients)
5. Mock up a Social Media Release
35. there remains