Social Media404 Brown Bag Series
Upcoming SlideShare
Loading in...5

Social Media404 Brown Bag Series



These slides are the micro version of a Lunch & Learn for PR & Communications.

These slides are the micro version of a Lunch & Learn for PR & Communications.



Total Views
Views on SlideShare
Embed Views



2 Embeds 27 25 2



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Social Media404 Brown Bag Series Social Media404 Brown Bag Series Presentation Transcript

  • Brown Bag Social Media THE Lunch and Learn Series November 2008
  • Hello! My Name Is….
  • Lunch & Learn: SM To Go What is it? Why should you (or your clients) care? How it’s being used => for profit, not for profit Impacts for Public Relations & Communications How to get there
  • Some (Brief) History “We’ll need to rethink a few things…” The Machine Is Using Us Jan 2007
  • “Social Media is game changing. … it's shifting the power to define and control a brand from the traditional institution to the individual or community. … the ownership of all brands is gradually becoming the domain of the user. “
  • Internet Reach
  • Social Media General Trends +25% +15% +5% +50% +30% +30% +30%
  • Fortune 500 Trends University of Massachusetts Dartmouth Center for Marketing Research
  • It’s not about technology…
  • Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, …
  • it’s about interaction.
  • but many… …are afraid of change.
  • Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot
  • People: once they have crossed Forrester’s “ecosystem” Creators = publishers Critics = commenter's Collectors = organizers Joiners = networkers Spectators = read & watch Inactives = no use for SM
  • Social Media Is Everywhere  Healthcare  Education  Natural Resources  Non-profits  Hobbies & Special Interest  Business  Government  Arts & Culture  Environmental
  • non-profit Social Media
  • Why? Advocacy Awareness Fundraising Inspiring action Influencing change
  • Non-Profit: Key Places To Begin
  • Social Media for business
  • Why? Marketing PR/Communications Finance Sales Customer Service & Product Management Relations Collaboration & Recruitment and Retention Tele-working
  • Strategy
  • For-Profit: Key Places To Begin A List of Social Media Marketing Examples 26 Free Social Media Tracking Tools Everything You Need To Know
  • All content must now be created and packaged in small pieces for easy mixing, sharing, consuming.
  • Your Strategies Go with the flow Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  • Your Tactics
  • OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust.
  • Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *
  • “My” World
  • Traffic Source Information now travels... … at the speed of Twitter.
  • “My” Universe
  • and finally…
  • 5 Things You Can Do 1. Sign up for Twitter => follow & listen 2. Sign up for Seesmic => see how video conversations work 3. Sign up for LinkedIn => join a group 4. Set up some Google Alerts (you, your clients) 5. Mock up a Social Media Release
  • there remains much to discuss… -bast-
  • Conversation