Lunch & Learn: SM To Go
What is it?
Why should you (or your clients) care?
How it’s being used => for profit, not for profit
Impacts for Public Relations & Communications
How to get there
Some (Brief) History
“We’ll need to rethink a few things…”
The Machine Is Using Us
“Social Media is game changing.
… it's shifting the power to define and control a brand from the traditional
institution to the individual or community.
… the ownership of all brands is gradually becoming the domain of the user. “
…are afraid of change.
Organizations: Making The Leap
“Crossing the Chasm:
Marketing and Selling High-Tech
Products to Mainstream Customers”
start small => business case & pilot
People: once they have crossed
Creators = publishers
Critics = commenter's
Collectors = organizers
Joiners = networkers
Spectators = read & watch
Inactives = no use for SM
Social Media Is Everywhere
Hobbies & Special Interest
Arts & Culture
For-Profit: Key Places To Begin
A List of Social Media Marketing Examples
26 Free Social Media Tracking Tools
Everything You Need To Know
All content must now be
created and packaged
in small pieces for easy
mixing, sharing, consuming.
Social Media 404’s OASIS: Obtaining ROI
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
How To Measure: Listening
my blog, forum, other blog(s), forum(s),
external presence external presence(s)
5 Things You Can Do
1. Sign up for Twitter => follow & listen
2. Sign up for Seesmic => see how video
3. Sign up for LinkedIn => join a group
4. Set up some Google Alerts (you, your clients)
5. Mock up a Social Media Release