Brown Bag Social Media



            THE
              Lunch and Learn Series

                              November 200...
Hello! My Name Is….
Lunch & Learn: SM To Go

 What is it?
 Why should you (or your clients) care?
 How it’s being used => for profit, not for ...
Some (Brief) History



   “We’ll need to rethink a few things…”



                                           The Machine...
“Social Media is game changing.
… it's shifting the power to define and control a brand from the traditional
institution t...
Internet Reach




          internetworldstats.com
Social Media General Trends

                                          +25%
                                             +...
Fortune 500 Trends




    University of Massachusetts Dartmouth Center for Marketing Research
It’s not about technology…




                       flickr.com/photos/crystalflickr
Implementation                        still growing
                                     (e.g: widgets,
                  ...
it’s about
interaction.




 flickr.com/photos/polandeze
wordle.net
but many…




  …are afraid of change.

        flickr.com/photos/pictureperfectpose
Organizations: Making The Leap

 “Crossing the Chasm:
 Marketing and Selling High-Tech
 Products to Mainstream Customers”
...
People: once they have crossed
                       Forrester’s
                                                    “eco...
Social Media Is Everywhere

                 Healthcare
                 Education
                 Natural Resources
...
non-profit
Social Media




               flickr.com/photos/shawnzlea
Why?

Advocacy
Awareness
Fundraising
Inspiring action
Influencing change
Non-Profit: Key Places To Begin




     nten.org                      wearemedia.org




                beth.typepad.com
Social Media
for business




flickr.com/photos/pagedooley
Why?

Marketing            PR/Communications
Finance              Sales
Customer Service &   Product Management
 Rel...
Strategy
For-Profit: Key Places To Begin

                                         A List of Social Media Marketing Examples

being...
All content must now be
               created and packaged
              in small pieces for easy
            mixing, sha...
flickr.com/photos/dantaylor
Your Strategies

Go with the flow
Ease into it; start doing it
Think about (micro) replication
Think about new interac...
Your Tactics




pr-squared.com
OASIS
        Social Media 404’s OASIS: Obtaining ROI

Objectives – determine what you want to achieve first.

Audience   ...
Listening
How To Measure: Listening
          my blog, forum,                      other blog(s), forum(s),
         exter...
“My”
World
Traffic Source

  Information now travels...




                … at the speed of Twitter.
“My” Universe
and finally…

          flickr.com/photos/Jsome1
5 Things You Can Do

1. Sign up for Twitter => follow & listen
2. Sign up for Seesmic => see how video
   conversations wo...
there remains
      much
         to
            discuss…




   flickr.com/photos/ -bast-
Conversation




          SocialMedia404.com

          twemes.com/SM404
Social Media404 Brown Bag Series
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Social Media404 Brown Bag Series

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Social Media404 Brown Bag Series

  1. 1. Brown Bag Social Media THE Lunch and Learn Series November 2008 SocialMedia404.com
  2. 2. Hello! My Name Is….
  3. 3. Lunch & Learn: SM To Go What is it? Why should you (or your clients) care? How it’s being used => for profit, not for profit Impacts for Public Relations & Communications How to get there
  4. 4. Some (Brief) History “We’ll need to rethink a few things…” The Machine Is Using Us Jan 2007 http://www.youtube.com/user/mwesch
  5. 5. “Social Media is game changing. … it's shifting the power to define and control a brand from the traditional institution to the individual or community. … the ownership of all brands is gradually becoming the domain of the user. “ www.Radian6.com/cms/social_media flickr.com/photos/tonypeters
  6. 6. Internet Reach internetworldstats.com
  7. 7. Social Media General Trends +25% +15% +5% +50% +30% +30% +30% www.universalmccann.com
  8. 8. Fortune 500 Trends University of Massachusetts Dartmouth Center for Marketing Research
  9. 9. It’s not about technology… flickr.com/photos/crystalflickr
  10. 10. Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis
  11. 11. it’s about interaction. flickr.com/photos/polandeze
  12. 12. wordle.net
  13. 13. but many… …are afraid of change. flickr.com/photos/pictureperfectpose
  14. 14. Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot
  15. 15. People: once they have crossed Forrester’s “ecosystem” Creators = publishers Critics = commenter's Collectors = organizers Joiners = networkers Spectators = read & watch Inactives = no use for SM forrester.com/Groundswell/profile_tool.html
  16. 16. Social Media Is Everywhere  Healthcare  Education  Natural Resources  Non-profits  Hobbies & Special Interest  Business  Government  Arts & Culture  Environmental
  17. 17. non-profit Social Media flickr.com/photos/shawnzlea
  18. 18. Why? Advocacy Awareness Fundraising Inspiring action Influencing change
  19. 19. Non-Profit: Key Places To Begin nten.org wearemedia.org beth.typepad.com
  20. 20. Social Media for business flickr.com/photos/pagedooley
  21. 21. Why? Marketing PR/Communications Finance Sales Customer Service & Product Management Relations Collaboration & Recruitment and Retention Tele-working
  22. 22. Strategy
  23. 23. For-Profit: Key Places To Begin A List of Social Media Marketing Examples beingpeterkim.com/2008/09/ive-been-thinki.html 26 Free Social Media Tracking Tools marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html Everything You Need To Know socialmedia404.com/?page_id=256
  24. 24. All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary
  25. 25. flickr.com/photos/dantaylor
  26. 26. Your Strategies Go with the flow Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  27. 27. Your Tactics pr-squared.com
  28. 28. OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega
  29. 29. Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html
  30. 30. “My” World
  31. 31. Traffic Source Information now travels... … at the speed of Twitter.
  32. 32. “My” Universe
  33. 33. and finally… flickr.com/photos/Jsome1
  34. 34. 5 Things You Can Do 1. Sign up for Twitter => follow & listen 2. Sign up for Seesmic => see how video conversations work 3. Sign up for LinkedIn => join a group 4. Set up some Google Alerts (you, your clients) 5. Mock up a Social Media Release
  35. 35. there remains much to discuss… flickr.com/photos/ -bast-
  36. 36. Conversation SocialMedia404.com twemes.com/SM404
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