Social Media For Non Profits And Special Causes

Social Media for Non-Profits and Special Causes Podcamp Halifax, January 2009 John.Sheridan@SocialMedia404.com

Hello! My Name Is….

Social Media Concentrated Why should you (or your constituents) care? How it’s being used Key Resources Some Special Guests How to get started

Internet Reach June 30, 2008 internetworldstats.com

Inspired individuals who previously had little or no access are using free online tools to find each other, join together, tell stories, frame or re-frame social issues, solve problems, raise money, and make powerful change for issues that matter to them most. “ (paraphrased) WeAreMedia.org flickr.com/photos/tonypeters

Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis

it’s about interaction. flickr.com/photos/polandeze

Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008

Community

All content must now be created and packaged in small pieces for easy mixing, sharing, consuming. flickr.com/photos/markhillary

flickr.com/photos/dantaylor

non-profit Social Media flickr.com/photos/shawnzlea

Why? Advocacy Awareness Fundraising Inspiring action Influencing change

Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher

but many… …are afraid of change. flickr.com/photos/pictureperfectpose

socialmedia404.com/stories

Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot

Show Support - Awareness

First: Required Reading squidoo.com/org20

And Go Here nten.org WeAreMedia.org beth.typepad.com

Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second

Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *beingpeterkim.com/2008/09/a-framework-for.html

OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust. flickr.com/photos/batega

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author Special Causes flickr.com/photos/luckytom

The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%

flickr.com/photos/art_es_anna

Obama’s Connects Obama: 2,379,102 supporters Obama: Friends: 833,161 McCain: 620,359 supporters McCain: Friends: 217,811 Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 +403% + 905% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times web-strategist.com/blog/

ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the My.BarackObama.com social network • 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html

Invoke Action

Make Change

Micro-Giving

Spreading The Word

Multiple MicroDonation Points 5¢ ~3% free

Painless Auctions

Painless Promotion

Your New Volunteer Army mizfitonline.com

Pay Attention Information now travels... … at the speed of Twitter.

Girls Night Out

A Little Means A Lot

Do More Good

Random Acts of Kindness

Why Stop There? 2009

flickr.com/photos/mooseblend

and finally… flickr.com/photos/Jsome1

5 Things You Can Do 1. Download this presentation  SlideShare.net/JohnSheridan 2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.

there remains much to discuss… flickr.com/photos/ -bast-

Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442

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Social Media For Non Profits And Special Causes

by John Sheridan on Jan 25, 2009

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Social Media For Non Profits And Special Causes — Presentation Transcript