Social Media for Non-Profits and Special Causes Podcamp Halifax, January 2009 [email_address]

Hello! My Name Is….

Social Media Concentrated Why should you (or your constituents) care? How it’s being used Key Resources Some Special Guests How to get started

Why should you (or your constituents) care?

How it’s being used

Key Resources

Some Special Guests

How to get started

Internet Reach June 30, 2008 internetworldstats.com

Inspired individuals who previously had little or no access are using free online tools to find each other, join together, tell stories, frame or re-frame social issues, solve problems, raise money, and make powerful change for issues that matter to them most. “ (paraphrased) WeAreMedia.org flickr.com/photos/tonypeters

Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, … flickr.com/photos/briansolis

it’s about interaction. flickr.com/photos/polandeze

Word of Mouth I trust “a person like me”. SlideShare.net/davefleet/edelman-trust-barometer-2008

Community

flickr.com/photos/markhillary All content must now be created and packaged in small pieces for easy mixing, sharing, consuming.

flickr.com/photos/dantaylor

non-profit Social Media flickr.com/photos/shawnzlea

Why? Advocacy Awareness Fundraising Inspiring action Influencing change

Advocacy

Awareness

Fundraising

Inspiring action

Influencing change

Your Way? flickr.com/photos/seattlemunicipalarchives flickr.com/photos/pkeleher

flickr.com/photos/pictureperfectpose but many… … are afraid of change.

socialmedia404.com/stories

Organizations: Making The Leap start small => business case & pilot “ Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers”

Show Support - Awareness

First: Required Reading squidoo.com/org20

And Go Here beth.typepad.com nten.org WeAreMedia.org

Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second

Use the momentum to your advantage

Ease into it; start doing it

Think about (micro) replication

Think about new interactions

Think person first, institution second

How To Measure: Listening my blog, forum, external presence other blog(s), forum(s), external presence(s) Start Listening “ attention, participation” “ authority, influence”* *beingpeterkim.com/2008/09/a-framework-for.html You & I Everyone else Aggregation, Interpretation, Adjustment

OASIS Social Media 404’s OASIS: Obtaining ROI O bjectives – determine what you want to achieve first . A udience – profile your audience. S trategy – pick a path that fits. I mplementation – select the technologies. S ustainment – nurture. measure. adjust. flickr.com/photos/batega

Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author flickr.com/photos/luckytom Special Causes

The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%

flickr.com/photos/art_es_anna

Obama’s Connects Obama: 2,379,102 supporters McCain: 620,359 supporters Obama + 380% Obama: Friends: 833,161 McCain: Friends: 217,811 Obama + 380% +403% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times + 905% web-strategist.com/blog/ Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993

ObamaNet 3 million online donors 6.5 million online donations adding up to more than $500 million. Of the 6.5 million donations, 6 million were in amounts of $100 or less. Upwards of 13 million addresses were captured More than 1 billion e-mails sent during the campaign Approximately 1 million mobile phone numbers collected 2 million profiles created on the My.BarackObama.com social network 5 million supporters on other social networking and multimedia sharing sites. voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html

3 million online donors

6.5 million online donations adding up to more than $500 million.

Of the 6.5 million donations, 6 million were in amounts of $100 or less.

Upwards of 13 million addresses were captured

More than 1 billion e-mails sent during the campaign

Approximately 1 million mobile phone numbers collected

2 million profiles created on the My.BarackObama.com social network

5 million supporters on other social networking and multimedia sharing sites.

Invoke Action

Make Change

Micro-Giving

Spreading The Word

Multiple MicroDonation Points free ~3% 5 ¢

Painless Auctions

Painless Promotion

Your New Volunteer Army mizfitonline.com

Pay Attention Information now travels... … at the speed of Twitter.

Girls Night Out

A Little Means A Lot

Do More Good

Random Acts of Kindness

2009

Why Stop There? 2009

flickr.com/photos/mooseblend

flickr.com/photos/Jsome1 and finally…

5 Things You Can Do Download this presentation SlideShare.net/JohnSheridan Buy Groundswell ISBN 9781422125007 Start listening. Remember OASIS Think small => an event? A pilot? Act.

Download this presentation

SlideShare.net/JohnSheridan

Buy Groundswell ISBN 9781422125007

Start listening.

Remember OASIS

Think small => an event? A pilot? Act.

flickr.com/photos/ -bast- there remains much to discuss…

Conversation SocialMedia404.com @JohnSheridan txt: jsheridan to 82442