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Social Media for Non Profits and Special Causes 2012 Edition

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Delivered to the Canadian Parents for French AGM, Oct 19, 2012.

Delivered to the Canadian Parents for French AGM, Oct 19, 2012.

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Transcript

  • 1. Social Technologiesfor non-profits and special causes 2012 edition flickr.com/photos/dm-set
  • 2. Agenda About SM404 CommunityBest Practise Approach Examples Key Considerations
  • 3. strategic consulting: people process organization1999 technology 2006 ‘C’ level social media
  • 4. community
  • 5. 2000 1993
  • 6. the theindividual community CX you Community eXperience
  • 7. focus on therelationships
  • 8. What What What you want they do forindividuals each other them want to do You & CX You & the the individual community What you are willing to do
  • 9. most common mistake
  • 10. picking a tool first flickr.com/photos/schillergarcia
  • 11. Understanding Human Communication, Ninth Edition, Adler/Rodman, 2006
  • 12. The Not-SoSecret Sauce: OASIS
  • 13. Objectives – determine what you want to achieve first.Audience – profile your audience.Strategy – pick a path that fits.Implementation – select the technologies.Sustainment – nurture. measure. adjust.
  • 14. Relative Effort By Phase
  • 15. OASISThe first step is deciding what you are trying to do: Raise money? Gain more members? Raise awareness?Create a S.M.A.R.T*. Objective (or two)Make sure your Social Media objective contributes to at least one organizational objective *Specific, Measureable, Attainable, Relevant, Timed
  • 16. let’s try one
  • 17. The internet is populated by individuals who eachhave their own capability, behaviours, and desires. Know who they are. Know where they are. flickr.com/photos/tonypeters
  • 18. OASISempowered.forrester.com/tool_consumer.html
  • 19. OASIS
  • 20. OASIS
  • 21. OASIS
  • 22. OASISflickr.com/photos/briansolis
  • 23. OASISchoose tools that align with strategychoose tools that your audience uses
  • 24. OASIS flickr.com/photos/fncllthe language of tools
  • 25. OASIS stevebaines.bizwhat not to do
  • 26. OASISnurture, measure, adjust
  • 27. OASISit’s about interaction flickr.com/photos/polandeze
  • 28. a word about content...
  • 29. trust trust.edelman.com
  • 30. OASIS“If you can’t measure it, you can’t manage it.” - Peter Drucker
  • 31. OASIS
  • 32. OASIS
  • 33. examples
  • 34. engagement throughcuration and promotion
  • 35. awareness
  • 36. call to action
  • 37. promote change
  • 38. advocacy
  • 39. fundraise
  • 40. blog.justgiving.com march 2012
  • 41. philanthropy.com
  • 42. 2011 Kiva Annual Report
  • 43. flickr.com/photos/watfordgap
  • 44. key consideration
  • 45. fish where the fish are
  • 46. BabyCenter 21st Century Mom 2012: American Media Mom Report thinkwithgoogle.com/insights
  • 47. related:Responsive Web Design
  • 48. website tablet mobile
  • 49. key consideration
  • 50. create and package in small pieces for easymixing, sharing, consuming flickr.com/photos/markhillary
  • 51. (YMMV)
  • 52. key consideration
  • 53. learning from cute cats flickr.com/photos/tharendramashable.com/2012/09/25/non-profits-cat-videos
  • 54. key consideration
  • 55. what’s your cause? mi ne? nt as po rta it a s im is flickr.com/photos/ertx
  • 56. SaveTeddy.ca online, offline, outsidetext TEDDY to 12345 @Teddyflickr.com/photos/mooseblend Text
  • 57. Create Once, Reuse Everywhere
  • 58. key consideration
  • 59. start small
  • 60. resources
  • 61. Nonprofit Tech 2.0 nonprofitorgs.wordpress.com NTEN: Nonprofit Technology Network nten.org Beths Blog: Nonprofits and Social Media beth.typepad.com/beths_blog bethkanter.org Nonprofit Social Media Case Studiesventureneer.com/big-ideas/social-media/case_studies
  • 62. Let’s Connect SocialMedia404.com @JohnSheridan @SM404slideshare.net/johnsheridan

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