Objectives – determine what you want to achieve ﬁrst.Audience – proﬁle your audience.Strategy – pick a path that ﬁts.Implementation – select the technologies.Sustainment – nurture. measure. adjust.
OASISThe ﬁrst step is deciding what you are trying to do: Raise money? Gain more members? Raise awareness?Create a S.M.A.R.T*. Objective (or two)Make sure your Social Media objective contributes to at least one organizational objective *Speciﬁc, Measureable, Attainable, Relevant, Timed
Nonproﬁt Tech 2.0 nonproﬁtorgs.wordpress.com NTEN: Nonproﬁt Technology Network nten.org Beths Blog: Nonproﬁts and Social Media beth.typepad.com/beths_blog bethkanter.org Nonproﬁt Social Media Case Studiesventureneer.com/big-ideas/social-media/case_studies