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Mobile Tech 4
Social Change
Halifax
Integrating Mobile Into
Your Non-Profit Organization
May 23, 2009
CC
SocialMedia404.com
OASIS

Mobile Makes $ense
• There are more people on earth with • Uptake to advertising is 15-50%
mobile phones, than without
• Mobile increases intent to purchase
• Cell phones are on between 12 and by 5%
24 hours per day
• Mobile increases brand awareness
• People always carry cell phones, but by 25%
not always computers
• Mobile phones out-number
• 80% of Canadians bring their phones computers 3 to 1
to bed
• Almost 2 trillion text messages will
• A call to action is more likely to be sent this year
occur since messages are read as
soon as they are received • Highly active users range from 14-49
years of age
• Mobile integrates best with “real-
world” messaging

Fish Where The Fish Are

Behaviours Are Changing
%’s
2007

What’s Your Cause?
flickr.com/photos/ertx

Integration Needs...
1. (Shock), Denial, Anger, Bargaining, Depression, (Testing),
Acceptance*
2. Online, Offline, Outside: KeyWord coordination
3. Create Once, Reuse Everywhere (CORE)
4. Allocate Resources
5. Rinse & Repeat
*Kübler-Ross Grief Cycle
via ChangingMinds.org

Online, Offline, and Outside
SaveTeddy.ca
Txt TEDDY to 12345
@TEDDY

Create Once Reuse Everywhere

Budgets SM404 Sees Today

SM404’s Trend Forecast

B.H.A. Take Aways
1. 10 Years Later, Mobile is *finally* here
2. Social Media & Mobile are measureable
3. Make it part of work process: marketing business
4. Think outside your neighbourhood
5. Moore’s Law => tomorrow is today

there remains
much
to
discuss…
flickr.com/photos/ -bast-

Conversation
SocialMedia404.com/MT4CHG
@JohnSheridan @SM404 @PatrickMason