Mobile Tech 4 Social Change - Halifax, May 2009

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Mobile Tech 4 Social Change Halifax Integrating Mobile Into Your Non-Profit Organization May 23, 2009 CC SocialMedia404.com OASIS

Mobile Makes $ense • There are more people on earth with • Uptake to advertising is 15-50% mobile phones, than without • Mobile increases intent to purchase • Cell phones are on between 12 and by 5% 24 hours per day • Mobile increases brand awareness • People always carry cell phones, but by 25% not always computers • Mobile phones out-number • 80% of Canadians bring their phones computers 3 to 1 to bed • Almost 2 trillion text messages will • A call to action is more likely to be sent this year occur since messages are read as soon as they are received • Highly active users range from 14-49 years of age • Mobile integrates best with “real- world” messaging

Fish Where The Fish Are

Behaviours Are Changing %’s 2007

What’s Your Cause? flickr.com/photos/ertx

Integration Needs... 1. (Shock), Denial, Anger, Bargaining, Depression, (Testing), Acceptance* 2. Online, Offline, Outside: KeyWord coordination 3. Create Once, Reuse Everywhere (CORE) 4. Allocate Resources 5. Rinse & Repeat *Kübler-Ross Grief Cycle via ChangingMinds.org

Online, Offline, and Outside SaveTeddy.ca Txt TEDDY to 12345 @TEDDY

Create Once Reuse Everywhere

Budgets SM404 Sees Today

SM404’s Trend Forecast

B.H.A. Take Aways 1. 10 Years Later, Mobile is *finally* here 2. Social Media & Mobile are measureable 3. Make it part of work process: marketing business 4. Think outside your neighbourhood 5. Moore’s Law => tomorrow is today

there remains much to discuss… flickr.com/photos/ -bast-

Conversation SocialMedia404.com/MT4CHG @JohnSheridan @SM404 @PatrickMason

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Mobile Tech 4 Social Change - Halifax, May 2009

by John Sheridan on May 22, 2009

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Mobile Tech 4 Social Change - Halifax, May 2009 — Presentation Transcript