Designing for
Community eXperience (CX)
The User Experience (UX)
of Social Media
May 2009
SocialMedia404.com

A Brief History of Time
A.J. Kim “Community Building on the Web”:
Individual “clouds”
Social Media:
Interconnected clouds
Same principles apply, plus more

Kim: “Social Scaffolding”
“Nine Timeless Design Strategies”
1. Purpose
6. Etiquette
2. Places
7. Events
3. Profiles
8. Rituals
4. Roles
9. Sub-groups
5. Leadership
Allow for growth/change
Implement feedback loops
Empower users

Sounds like Social Media?
Sort of.

Web 1.0: Content (Media)
“Social” was
limited to
closed spaces,
non real time &
manual info flow

Web 1.5: Blogs
Blogs are “podium content”, and
do not naturally promote community
Blog post comment
on
0.01% comment
comment
99.99% comment
comment

Web 2.0: Interacting (Social)
“Social” is now
interconnected
spaces

it’s all about
interaction.
flickr.com/photos/polandeze

CX is People, not Technology
• Personalities communicating electronically
• Openly as individuals and/or groups
• Whenever and wherever they want, saying
whatever they want
• As peers (perceived, real, or neither)
CX = the community personality, and the individual’s experience with it.

Conceptual: Community eXperience

CX Implementation

Things To Remember
1. Design for personality
2. Technology can enable/emphasize the good, the
bad, and the ugly
3. Your audience is no longer captive
4. Leadership is crucial
5. Measure, adjust, adapt

there remains
much
to
discuss…
flickr.com/photos/ -bast-

Conversation
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