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Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
Designing For CX (The UX of Social Media)
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Designing For CX (The UX of Social Media)

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Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.

Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.

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Transcript

  • 1. Designing for Community eXperience (CX) The User Experience (UX) of Social Media May 2009 SocialMedia404.com
  • 2. A Brief History of Time A.J. Kim “Community Building on the Web”: Individual “clouds” Social Media: Interconnected clouds Same principles apply, plus more
  • 3. Kim: “Social Scaffolding” “Nine Timeless Design Strategies” 1. Purpose 6. Etiquette 2. Places 7. Events 3. Profiles 8. Rituals 4. Roles 9. Sub-groups 5. Leadership Allow for growth/change Implement feedback loops Empower users
  • 4. Sounds like Social Media? Sort of.
  • 5. Web 1.0: Content (Media) “Social” was limited to closed spaces, non real time & manual info flow
  • 6. Web 1.5: Blogs Blogs are “podium content”, and do not naturally promote community Blog post comment on 0.01% comment comment 99.99% comment comment
  • 7. Web 2.0: Interacting (Social) “Social” is now interconnected spaces
  • 8. it’s all about interaction. flickr.com/photos/polandeze
  • 9. CX is People, not Technology • Personalities communicating electronically • Openly as individuals and/or groups • Whenever and wherever they want, saying whatever they want • As peers (perceived, real, or neither) CX = the community personality, and the individual’s experience with it.
  • 10. Conceptual: Community eXperience
  • 11. CX Implementation
  • 12. Things To Remember 1. Design for personality 2. Technology can enable/emphasize the good, the bad, and the ugly 3. Your audience is no longer captive 4. Leadership is crucial 5. Measure, adjust, adapt
  • 13. there remains much to discuss… flickr.com/photos/ -bast-
  • 14. Conversation SocialMedia404.com

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