John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0

Improve care self-management using Web 2.0 strategies & resources Analyze the impact of Web 2.0 on healthcare stakeholders Leverage Web 2.0 content to drive traffic to your site and customers to your facility Explore the return on investment for these technologies

Improve care self-management using Web 2.0 strategies & resources

Analyze the impact of Web 2.0 on healthcare stakeholders

Leverage Web 2.0 content to drive traffic to your site and customers to your facility

Explore the return on investment for these technologies

Introduction to Web 2.0 Self-care management Personal Health Records Consumer-directed healthcare Hybrid sites Physician/provider tools Recruitment Enterprise 2.0 Return on Investment Where to start

Introduction to Web 2.0

Self-care management

Personal Health Records

Consumer-directed healthcare

Hybrid sites

Physician/provider tools

Recruitment

Enterprise 2.0

Return on Investment

Where to start

Core Principles of Web 2.0 The Web as Platform You control your own data Services, not packaged software Architecture of participation Cost-effective scalability Remixable data source and data transformation Harnessing collective intelligence O’Reilly.com

The Web as Platform

You control your own data

Services, not packaged software

Architecture of participation

Cost-effective scalability

Remixable data source and data transformation

Harnessing collective intelligence

Blogs – own content Wiki – participatory content Google, Gmail, maps, Ajax – enriching the user experience Social networking - MySpace Photo sharing, tagging - Flickr, del.icio.us Video, tagging, social network – Youtube Podcasting RSS – Real Simple Syndication – subscribing to the you want content

Blogs – own content

Wiki – participatory content

Google, Gmail, maps, Ajax – enriching the user experience

Social networking - MySpace

Photo sharing, tagging - Flickr, del.icio.us

Video, tagging, social network – Youtube

Podcasting

RSS – Real Simple Syndication – subscribing to the you want content

From Web 2.0 to Health 2.0 First Health 2.0 conference – Sept. 2007 Application of Web 2.0 tools to health care, especially consumers Social networks for those with the same condition Blogs to record their experiences Vertical search – healthcare-specific Consumer Driven Healthcare Hospital and provider ratings

First Health 2.0 conference – Sept. 2007

Application of Web 2.0 tools to health care, especially consumers

Social networks for those with the same condition

Blogs to record their experiences

Vertical search – healthcare-specific

Consumer Driven Healthcare

Hospital and provider ratings

Is Web 2.0 appeal to a limited demographic? Web 2.0 more popular with 18-25 year olds Facebook member growth from those over 35 Social networks for seniors Popularity of genealogy (ancestry.com) and photo sharing among older adults Most common Healthcare consumers often in the 45 and over

Web 2.0 more popular with 18-25 year olds

Facebook member growth from those over 35

Social networks for seniors

Popularity of genealogy (ancestry.com) and photo sharing among older adults

Most common Healthcare consumers often in the 45 and over

The Real Value of Web 2.0 In Health Care Self-care management Consumer-directed health care Recruitment Physician/Provider networking Transparency

In Health Care

Self-care management

Consumer-directed health care

Recruitment

Physician/Provider networking

Transparency

Selfcare Management - Health 2.0

PatientsLikeMe.com - Detail on condition Progression Rate

Health Care Blogs – Patients

Health Care Blogs - Physicians

Health-specific Search Engines Focus on vetted healthcare content Try to address the problem of a Google search results of 37,500,000 or more Have extra tools which add value Health content Blogs News Drug lookup

Focus on vetted healthcare content

Try to address the problem of a Google search results of 37,500,000 or more

Have extra tools which add value

Health content

Blogs

News

Drug lookup

Vertical Search – Healia.com

Search features – Healia.com More general, more specific Filter results

More general, more specific

Filter results

Search – Healthline.com

Health Experts – Value Add Healthline.com

Personal Stories - Cancer Survivors Network

Consumer-Directed Healthcare Finding affordable health insurance Finding providers – cost and quality Finding testing by mail

Finding affordable health insurance

Finding providers – cost and quality

Finding testing by mail

Insurance and Providers

Shopping for Care Packages Minneapolis/St. Paul

Consumer Genomics 23andme.com Google Spinoff

Video and Podcast

Cleveland Clinic Healthedge Podcasts

Personal Health Records 100,000 users

Google Health From PHR

Hybrid Sites – combine traditional features with Web 2.0 tools Traditional/vetted health content Health tools Videos, podcasts Health news Allows comments and ratings on all of the above Blogs, personal websites Example – Revolution Health

Traditional/vetted health content

Health tools

Videos, podcasts

Health news

Allows comments and ratings on all of the above

Blogs, personal websites

Example – Revolution Health

RevolutionHealth.com

Looking For Partnerships

Physician/Provider Tools For physicians only, provides profile, publications, clinical trials, and connections with others.

Physician Social Networks Share Cases

Physician Social Networks Great potential for knowledge sharing, solving rare cases Limited to physicians only – allows for more openness Time challenge for physicians Opportunity to get referrals Based on profile Based on publications Based on clinical trials, research interests

Great potential for knowledge sharing, solving rare cases

Limited to physicians only – allows for more openness

Time challenge for physicians

Opportunity to get referrals

Based on profile

Based on publications

Based on clinical trials, research interests

Web 2.0 and Recruitment LinkedIn.com as an online business networking and resume Nursing social networking sites as potential recruitment tools Creating a blog, such as, a day in the life of a nurse at our hospital Facebook and MySpace – pros and cons – appeal to future generations?

LinkedIn.com as an online business networking and resume

Nursing social networking sites as potential recruitment tools

Creating a blog, such as, a day in the life of a nurse at our hospital

Facebook and MySpace – pros and cons – appeal to future generations?

Recruitment LinkedIn.com Profile Connections Online contacts Make new connection - introduced through those you know Recruiters searching for managers, consultants

LinkedIn.com

Profile

Connections

Online contacts

Make new connection - introduced through those you know

Recruiters searching for managers, consultants

Enterprise 2.0 Using Web 2.0 tools within your organization Healthcare is collaborative, so Web 2.0 especially social networking should fit However, healthcare is also conservative, risk adverse Where is the value – knowledge sharing, internal transparency, empower employees

Using Web 2.0 tools within your organization

Healthcare is collaborative, so Web 2.0 especially social networking should fit

However, healthcare is also conservative, risk adverse

Where is the value – knowledge sharing, internal transparency, empower employees

Enterprise 2.0 – CEO Blog Topics health and wellness Community Outreach Smoking Cessation Medical Innovation

Topics

health and wellness

Community Outreach

Smoking Cessation

Medical Innovation

Enterprise 2.0 – Wikis for knowledge sharing

Return on Investment Difficult to calculate More traffic to your website New patients – what are they worth? Nurse Recruitment – value of one candidate Clinical trial referrals Enhancing organization’s reputation Enhancing employee communication

Difficult to calculate

More traffic to your website

New patients – what are they worth?

Nurse Recruitment – value of one candidate

Clinical trial referrals

Enhancing organization’s reputation

Enhancing employee communication

What it takes Strategy – how does it fit into your Web and new customer strategy Staffing – Marketing, IT, executive sponsor Use free Web 2.0 tools – YouTube, Blogger, etc. Install your own tools – minimal expense but need IT involvement Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system Partnerships with existing Health 2.0 sites

Strategy – how does it fit into your Web and new customer strategy

Staffing – Marketing, IT, executive sponsor

Use free Web 2.0 tools – YouTube, Blogger, etc.

Install your own tools – minimal expense but need IT involvement

Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system

Partnerships with existing Health 2.0 sites

Your Next Steps Try an RSS feed for Health news Signup for a social network related to healthcare – revolution health, other Start a blog or comment on someone else’s blog Consider how to develop virtual focus group How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions

Try an RSS feed for Health news

Signup for a social network related to healthcare – revolution health, other

Start a blog or comment on someone else’s blog

Consider how to develop virtual focus group

How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions

Health 2.0 Conference Home of the Startups

Questions

Join Us at the 13 th Annual Health Management Congress July 22-24, 2008, Lake Buena Vista, Florida Receive a 20% discount to Health Management Congress Use priority code WEBINAR when you register www.healthmanagementcongress.com

July 22-24, 2008, Lake Buena Vista, Florida

Receive a 20% discount to Health Management Congress

Use priority code WEBINAR when you register

www.healthmanagementcongress.com