Web 2.0 In Health Care

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  • 1. John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0
  • 2.
    • Improve care self-management using Web 2.0 strategies & resources
    • Analyze the impact of Web 2.0 on healthcare stakeholders
    • Leverage Web 2.0 content to drive traffic to your site and customers to your facility
    • Explore the return on investment for these technologies
  • 3.
    • Introduction to Web 2.0
    • Self-care management
    • Personal Health Records
    • Consumer-directed healthcare
    • Hybrid sites
    • Physician/provider tools
    • Recruitment
    • Enterprise 2.0
    • Return on Investment
    • Where to start
  • 4. Core Principles of Web 2.0
    • The Web as Platform
    • You control your own data
    • Services, not packaged software
    • Architecture of participation
    • Cost-effective scalability
    • Remixable data source and data transformation
    • Harnessing collective intelligence
    O’Reilly.com
  • 5.
    • Blogs – own content
    • Wiki – participatory content
    • Google, Gmail, maps, Ajax – enriching the user experience
    • Social networking - MySpace
    • Photo sharing, tagging - Flickr, del.icio.us
    • Video, tagging, social network – Youtube
    • Podcasting
    • RSS – Real Simple Syndication – subscribing to the you want content
  • 6. From Web 2.0 to Health 2.0
    • First Health 2.0 conference – Sept. 2007
    • Application of Web 2.0 tools to health care, especially consumers
    • Social networks for those with the same condition
    • Blogs to record their experiences
    • Vertical search – healthcare-specific
    • Consumer Driven Healthcare
    • Hospital and provider ratings
  • 7. Is Web 2.0 appeal to a limited demographic?
    • Web 2.0 more popular with 18-25 year olds
    • Facebook member growth from those over 35
    • Social networks for seniors
    • Popularity of genealogy (ancestry.com) and photo sharing among older adults
    • Most common Healthcare consumers often in the 45 and over
  • 8. The Real Value of Web 2.0
    • In Health Care
    • Self-care management
    • Consumer-directed health care
    • Recruitment
    • Physician/Provider networking
    • Transparency
  • 9. Selfcare Management - Health 2.0
  • 10. PatientsLikeMe.com - Detail on condition Progression Rate
  • 11. Health Care Blogs – Patients
  • 12. Health Care Blogs - Physicians
  • 13. Health-specific Search Engines
    • Focus on vetted healthcare content
    • Try to address the problem of a Google search results of 37,500,000 or more
    • Have extra tools which add value
      • Health content
      • Blogs
      • News
      • Drug lookup
  • 14. Vertical Search – Healia.com
  • 15. Search features – Healia.com
    • More general, more specific
    • Filter results
  • 16. Search – Healthline.com
  • 17. Health Experts – Value Add Healthline.com
  • 18. Personal Stories - Cancer Survivors Network
  • 19. Consumer-Directed Healthcare
    • Finding affordable health insurance
    • Finding providers – cost and quality
    • Finding testing by mail
  • 20. Insurance and Providers
  • 21. Shopping for Care Packages Minneapolis/St. Paul
  • 22. Consumer Genomics 23andme.com Google Spinoff
  • 23. Video and Podcast
  • 24. Cleveland Clinic Healthedge Podcasts
  • 25. Personal Health Records 100,000 users
  • 26. Google Health From PHR
  • 27. Hybrid Sites – combine traditional features with Web 2.0 tools
    • Traditional/vetted health content
    • Health tools
    • Videos, podcasts
    • Health news
    • Allows comments and ratings on all of the above
    • Blogs, personal websites
    • Example – Revolution Health
  • 28. RevolutionHealth.com
  • 29. Looking For Partnerships
  • 30. Physician/Provider Tools For physicians only, provides profile, publications, clinical trials, and connections with others.
  • 31. Physician Social Networks Share Cases
  • 32. Physician Social Networks
    • Great potential for knowledge sharing, solving rare cases
    • Limited to physicians only – allows for more openness
    • Time challenge for physicians
    • Opportunity to get referrals
      • Based on profile
      • Based on publications
      • Based on clinical trials, research interests
  • 33. Web 2.0 and Recruitment
    • LinkedIn.com as an online business networking and resume
    • Nursing social networking sites as potential recruitment tools
    • Creating a blog, such as, a day in the life of a nurse at our hospital
    • Facebook and MySpace – pros and cons – appeal to future generations?
  • 34. Recruitment
    • LinkedIn.com
    • Profile
    • Connections
    • Online contacts
    • Make new connection - introduced through those you know
    • Recruiters searching for managers, consultants
  • 35. Enterprise 2.0
    • Using Web 2.0 tools within your organization
    • Healthcare is collaborative, so Web 2.0 especially social networking should fit
    • However, healthcare is also conservative, risk adverse
    • Where is the value – knowledge sharing, internal transparency, empower employees
  • 36. Enterprise 2.0 – CEO Blog
    • Topics
    • health and wellness
    • Community Outreach
    • Smoking Cessation
    • Medical Innovation
  • 37. Enterprise 2.0 – Wikis for knowledge sharing
  • 38. Return on Investment
    • Difficult to calculate
    • More traffic to your website
    • New patients – what are they worth?
    • Nurse Recruitment – value of one candidate
    • Clinical trial referrals
    • Enhancing organization’s reputation
    • Enhancing employee communication
  • 39. What it takes
    • Strategy – how does it fit into your Web and new customer strategy
    • Staffing – Marketing, IT, executive sponsor
    • Use free Web 2.0 tools – YouTube, Blogger, etc.
    • Install your own tools – minimal expense but need IT involvement
    • Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system
    • Partnerships with existing Health 2.0 sites
  • 40. Your Next Steps
    • Try an RSS feed for Health news
    • Signup for a social network related to healthcare – revolution health, other
    • Start a blog or comment on someone else’s blog
    • Consider how to develop virtual focus group
    • How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions
  • 41. Health 2.0 Conference Home of the Startups
  • 42. Questions
  • 43. Join Us at the 13 th Annual Health Management Congress
    • July 22-24, 2008, Lake Buena Vista, Florida
    • Receive a 20% discount to Health Management Congress
    • Use priority code WEBINAR when you register
    • www.healthmanagementcongress.com