Web 2.0 In Health Care


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Web 2.0 In Health Care

  1. 1. John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0
  2. 2. <ul><li>Improve care self-management using Web 2.0 strategies & resources </li></ul><ul><li>Analyze the impact of Web 2.0 on healthcare stakeholders </li></ul><ul><li>Leverage Web 2.0 content to drive traffic to your site and customers to your facility </li></ul><ul><li>Explore the return on investment for these technologies </li></ul>
  3. 3. <ul><li>Introduction to Web 2.0 </li></ul><ul><li>Self-care management </li></ul><ul><li>Personal Health Records </li></ul><ul><li>Consumer-directed healthcare </li></ul><ul><li>Hybrid sites </li></ul><ul><li>Physician/provider tools </li></ul><ul><li>Recruitment </li></ul><ul><li>Enterprise 2.0 </li></ul><ul><li>Return on Investment </li></ul><ul><li>Where to start </li></ul>
  4. 4. Core Principles of Web 2.0 <ul><li>The Web as Platform </li></ul><ul><li>You control your own data </li></ul><ul><li>Services, not packaged software </li></ul><ul><li>Architecture of participation </li></ul><ul><li>Cost-effective scalability </li></ul><ul><li>Remixable data source and data transformation </li></ul><ul><li>Harnessing collective intelligence </li></ul>O’Reilly.com
  5. 5. <ul><li>Blogs – own content </li></ul><ul><li>Wiki – participatory content </li></ul><ul><li>Google, Gmail, maps, Ajax – enriching the user experience </li></ul><ul><li>Social networking - MySpace </li></ul><ul><li>Photo sharing, tagging - Flickr, del.icio.us </li></ul><ul><li>Video, tagging, social network – Youtube </li></ul><ul><li>Podcasting </li></ul><ul><li>RSS – Real Simple Syndication – subscribing to the you want content </li></ul>
  6. 6. From Web 2.0 to Health 2.0 <ul><li>First Health 2.0 conference – Sept. 2007 </li></ul><ul><li>Application of Web 2.0 tools to health care, especially consumers </li></ul><ul><li>Social networks for those with the same condition </li></ul><ul><li>Blogs to record their experiences </li></ul><ul><li>Vertical search – healthcare-specific </li></ul><ul><li>Consumer Driven Healthcare </li></ul><ul><li>Hospital and provider ratings </li></ul>
  7. 7. Is Web 2.0 appeal to a limited demographic? <ul><li>Web 2.0 more popular with 18-25 year olds </li></ul><ul><li>Facebook member growth from those over 35 </li></ul><ul><li>Social networks for seniors </li></ul><ul><li>Popularity of genealogy (ancestry.com) and photo sharing among older adults </li></ul><ul><li>Most common Healthcare consumers often in the 45 and over </li></ul>
  8. 8. The Real Value of Web 2.0 <ul><li>In Health Care </li></ul><ul><li>Self-care management </li></ul><ul><li>Consumer-directed health care </li></ul><ul><li>Recruitment </li></ul><ul><li>Physician/Provider networking </li></ul><ul><li>Transparency </li></ul>
  9. 9. Selfcare Management - Health 2.0
  10. 10. PatientsLikeMe.com - Detail on condition Progression Rate
  11. 11. Health Care Blogs – Patients
  12. 12. Health Care Blogs - Physicians
  13. 13. Health-specific Search Engines <ul><li>Focus on vetted healthcare content </li></ul><ul><li>Try to address the problem of a Google search results of 37,500,000 or more </li></ul><ul><li>Have extra tools which add value </li></ul><ul><ul><li>Health content </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Drug lookup </li></ul></ul>
  14. 14. Vertical Search – Healia.com
  15. 15. Search features – Healia.com <ul><li>More general, more specific </li></ul><ul><li>Filter results </li></ul>
  16. 16. Search – Healthline.com
  17. 17. Health Experts – Value Add Healthline.com
  18. 18. Personal Stories - Cancer Survivors Network
  19. 19. Consumer-Directed Healthcare <ul><li>Finding affordable health insurance </li></ul><ul><li>Finding providers – cost and quality </li></ul><ul><li>Finding testing by mail </li></ul>
  20. 20. Insurance and Providers
  21. 21. Shopping for Care Packages Minneapolis/St. Paul
  22. 22. Consumer Genomics 23andme.com Google Spinoff
  23. 23. Video and Podcast
  24. 24. Cleveland Clinic Healthedge Podcasts
  25. 25. Personal Health Records 100,000 users
  26. 26. Google Health From PHR
  27. 27. Hybrid Sites – combine traditional features with Web 2.0 tools <ul><li>Traditional/vetted health content </li></ul><ul><li>Health tools </li></ul><ul><li>Videos, podcasts </li></ul><ul><li>Health news </li></ul><ul><li>Allows comments and ratings on all of the above </li></ul><ul><li>Blogs, personal websites </li></ul><ul><li>Example – Revolution Health </li></ul>
  28. 28. RevolutionHealth.com
  29. 29. Looking For Partnerships
  30. 30. Physician/Provider Tools For physicians only, provides profile, publications, clinical trials, and connections with others.
  31. 31. Physician Social Networks Share Cases
  32. 32. Physician Social Networks <ul><li>Great potential for knowledge sharing, solving rare cases </li></ul><ul><li>Limited to physicians only – allows for more openness </li></ul><ul><li>Time challenge for physicians </li></ul><ul><li>Opportunity to get referrals </li></ul><ul><ul><li>Based on profile </li></ul></ul><ul><ul><li>Based on publications </li></ul></ul><ul><ul><li>Based on clinical trials, research interests </li></ul></ul>
  33. 33. Web 2.0 and Recruitment <ul><li>LinkedIn.com as an online business networking and resume </li></ul><ul><li>Nursing social networking sites as potential recruitment tools </li></ul><ul><li>Creating a blog, such as, a day in the life of a nurse at our hospital </li></ul><ul><li>Facebook and MySpace – pros and cons – appeal to future generations? </li></ul>
  34. 34. Recruitment <ul><li>LinkedIn.com </li></ul><ul><li>Profile </li></ul><ul><li>Connections </li></ul><ul><li>Online contacts </li></ul><ul><li>Make new connection - introduced through those you know </li></ul><ul><li>Recruiters searching for managers, consultants </li></ul>
  35. 35. Enterprise 2.0 <ul><li>Using Web 2.0 tools within your organization </li></ul><ul><li>Healthcare is collaborative, so Web 2.0 especially social networking should fit </li></ul><ul><li>However, healthcare is also conservative, risk adverse </li></ul><ul><li>Where is the value – knowledge sharing, internal transparency, empower employees </li></ul>
  36. 36. Enterprise 2.0 – CEO Blog <ul><li>Topics </li></ul><ul><li>health and wellness </li></ul><ul><li>Community Outreach </li></ul><ul><li>Smoking Cessation </li></ul><ul><li>Medical Innovation </li></ul>
  37. 37. Enterprise 2.0 – Wikis for knowledge sharing
  38. 38. Return on Investment <ul><li>Difficult to calculate </li></ul><ul><li>More traffic to your website </li></ul><ul><li>New patients – what are they worth? </li></ul><ul><li>Nurse Recruitment – value of one candidate </li></ul><ul><li>Clinical trial referrals </li></ul><ul><li>Enhancing organization’s reputation </li></ul><ul><li>Enhancing employee communication </li></ul>
  39. 39. What it takes <ul><li>Strategy – how does it fit into your Web and new customer strategy </li></ul><ul><li>Staffing – Marketing, IT, executive sponsor </li></ul><ul><li>Use free Web 2.0 tools – YouTube, Blogger, etc. </li></ul><ul><li>Install your own tools – minimal expense but need IT involvement </li></ul><ul><li>Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system </li></ul><ul><li>Partnerships with existing Health 2.0 sites </li></ul>
  40. 40. Your Next Steps <ul><li>Try an RSS feed for Health news </li></ul><ul><li>Signup for a social network related to healthcare – revolution health, other </li></ul><ul><li>Start a blog or comment on someone else’s blog </li></ul><ul><li>Consider how to develop virtual focus group </li></ul><ul><li>How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions </li></ul>
  41. 41. Health 2.0 Conference Home of the Startups
  42. 42. Questions
  43. 43. Join Us at the 13 th Annual Health Management Congress <ul><li>July 22-24, 2008, Lake Buena Vista, Florida </li></ul><ul><li>Receive a 20% discount to Health Management Congress </li></ul><ul><li>Use priority code WEBINAR when you register </li></ul><ul><li>www.healthmanagementcongress.com </li></ul>
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