Web 2.0 In Health Care

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Comments 1 - 1 of 1 previous next Post a comment

  • + guestc328f6 guestc328f6 2 years ago
    great work bringing together the potential of web in health!
Post a comment
Embed Video
Edit your comment Cancel

27 Favorites & 1 Group

Web 2.0 In Health Care - Presentation Transcript

  1. John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0
    • Improve care self-management using Web 2.0 strategies & resources
    • Analyze the impact of Web 2.0 on healthcare stakeholders
    • Leverage Web 2.0 content to drive traffic to your site and customers to your facility
    • Explore the return on investment for these technologies
    • Introduction to Web 2.0
    • Self-care management
    • Personal Health Records
    • Consumer-directed healthcare
    • Hybrid sites
    • Physician/provider tools
    • Recruitment
    • Enterprise 2.0
    • Return on Investment
    • Where to start
  2. Core Principles of Web 2.0
    • The Web as Platform
    • You control your own data
    • Services, not packaged software
    • Architecture of participation
    • Cost-effective scalability
    • Remixable data source and data transformation
    • Harnessing collective intelligence
    O’Reilly.com
    • Blogs – own content
    • Wiki – participatory content
    • Google, Gmail, maps, Ajax – enriching the user experience
    • Social networking - MySpace
    • Photo sharing, tagging - Flickr, del.icio.us
    • Video, tagging, social network – Youtube
    • Podcasting
    • RSS – Real Simple Syndication – subscribing to the you want content
  3. From Web 2.0 to Health 2.0
    • First Health 2.0 conference – Sept. 2007
    • Application of Web 2.0 tools to health care, especially consumers
    • Social networks for those with the same condition
    • Blogs to record their experiences
    • Vertical search – healthcare-specific
    • Consumer Driven Healthcare
    • Hospital and provider ratings
  4. Is Web 2.0 appeal to a limited demographic?
    • Web 2.0 more popular with 18-25 year olds
    • Facebook member growth from those over 35
    • Social networks for seniors
    • Popularity of genealogy (ancestry.com) and photo sharing among older adults
    • Most common Healthcare consumers often in the 45 and over
  5. The Real Value of Web 2.0
    • In Health Care
    • Self-care management
    • Consumer-directed health care
    • Recruitment
    • Physician/Provider networking
    • Transparency
  6. Selfcare Management - Health 2.0
  7. PatientsLikeMe.com - Detail on condition Progression Rate
  8. Health Care Blogs – Patients
  9. Health Care Blogs - Physicians
  10. Health-specific Search Engines
    • Focus on vetted healthcare content
    • Try to address the problem of a Google search results of 37,500,000 or more
    • Have extra tools which add value
      • Health content
      • Blogs
      • News
      • Drug lookup
  11. Vertical Search – Healia.com
  12. Search features – Healia.com
    • More general, more specific
    • Filter results
  13. Search – Healthline.com
  14. Health Experts – Value Add Healthline.com
  15. Personal Stories - Cancer Survivors Network
  16. Consumer-Directed Healthcare
    • Finding affordable health insurance
    • Finding providers – cost and quality
    • Finding testing by mail
  17. Insurance and Providers
  18. Shopping for Care Packages Minneapolis/St. Paul
  19. Consumer Genomics 23andme.com Google Spinoff
  20. Video and Podcast
  21. Cleveland Clinic Healthedge Podcasts
  22. Personal Health Records 100,000 users
  23. Google Health From PHR
  24. Hybrid Sites – combine traditional features with Web 2.0 tools
    • Traditional/vetted health content
    • Health tools
    • Videos, podcasts
    • Health news
    • Allows comments and ratings on all of the above
    • Blogs, personal websites
    • Example – Revolution Health
  25. RevolutionHealth.com
  26. Looking For Partnerships
  27. Physician/Provider Tools For physicians only, provides profile, publications, clinical trials, and connections with others.
  28. Physician Social Networks Share Cases
  29. Physician Social Networks
    • Great potential for knowledge sharing, solving rare cases
    • Limited to physicians only – allows for more openness
    • Time challenge for physicians
    • Opportunity to get referrals
      • Based on profile
      • Based on publications
      • Based on clinical trials, research interests
  30. Web 2.0 and Recruitment
    • LinkedIn.com as an online business networking and resume
    • Nursing social networking sites as potential recruitment tools
    • Creating a blog, such as, a day in the life of a nurse at our hospital
    • Facebook and MySpace – pros and cons – appeal to future generations?
  31. Recruitment
    • LinkedIn.com
    • Profile
    • Connections
    • Online contacts
    • Make new connection - introduced through those you know
    • Recruiters searching for managers, consultants
  32. Enterprise 2.0
    • Using Web 2.0 tools within your organization
    • Healthcare is collaborative, so Web 2.0 especially social networking should fit
    • However, healthcare is also conservative, risk adverse
    • Where is the value – knowledge sharing, internal transparency, empower employees
  33. Enterprise 2.0 – CEO Blog
    • Topics
    • health and wellness
    • Community Outreach
    • Smoking Cessation
    • Medical Innovation
  34. Enterprise 2.0 – Wikis for knowledge sharing
  35. Return on Investment
    • Difficult to calculate
    • More traffic to your website
    • New patients – what are they worth?
    • Nurse Recruitment – value of one candidate
    • Clinical trial referrals
    • Enhancing organization’s reputation
    • Enhancing employee communication
  36. What it takes
    • Strategy – how does it fit into your Web and new customer strategy
    • Staffing – Marketing, IT, executive sponsor
    • Use free Web 2.0 tools – YouTube, Blogger, etc.
    • Install your own tools – minimal expense but need IT involvement
    • Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system
    • Partnerships with existing Health 2.0 sites
  37. Your Next Steps
    • Try an RSS feed for Health news
    • Signup for a social network related to healthcare – revolution health, other
    • Start a blog or comment on someone else’s blog
    • Consider how to develop virtual focus group
    • How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions
  38. Health 2.0 Conference Home of the Startups
  39. Questions
  40. Join Us at the 13 th Annual Health Management Congress
    • July 22-24, 2008, Lake Buena Vista, Florida
    • Receive a 20% discount to Health Management Congress
    • Use priority code WEBINAR when you register
    • www.healthmanagementcongress.com

+ John SharpJohn Sharp, 2 years ago

custom

4582 views, 27 favs, 13 embeds more stats

Slides from a webinar on this topic

More info about this document

CC Attribution License

Go to text version

  • Total Views 4582
    • 4373 on SlideShare
    • 209 from embeds
  • Comments 1
  • Favorites 27
  • Downloads 289
Most viewed embeds
  • 88 views on http://healthlog.kr
  • 56 views on http://www.tobyo.jp
  • 17 views on http://www.koreahealthlog.com
  • 15 views on http://scienceroll.com
  • 11 views on http://moodle.procare.co.nz

more

All embeds
  • 88 views on http://healthlog.kr
  • 56 views on http://www.tobyo.jp
  • 17 views on http://www.koreahealthlog.com
  • 15 views on http://scienceroll.com
  • 11 views on http://moodle.procare.co.nz
  • 7 views on http://acutezorgregiooost.blogspot.com
  • 5 views on http://www.healthlog.kr
  • 3 views on http://bartcollet.secondbrain.com
  • 3 views on http://urocenter.tistory.com
  • 1 views on http://feeds.feedburner.com
  • 1 views on http://bmlabs.gr
  • 1 views on http://blog.e-healthgr.com
  • 1 views on http://www.netvibes.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Groups / Events