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Web 2.0 In Health Care

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    Web 2.0 In Health Care Web 2.0 In Health Care Presentation Transcript

    • John Sharp, MSSA, PMP Manager, Research Informatics Quantitative Health Sciences Cleveland Clinic Blog: http://ehealth.johnwsharp.com Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0
      • Improve care self-management using Web 2.0 strategies & resources
      • Analyze the impact of Web 2.0 on healthcare stakeholders
      • Leverage Web 2.0 content to drive traffic to your site and customers to your facility
      • Explore the return on investment for these technologies
      • Introduction to Web 2.0
      • Self-care management
      • Personal Health Records
      • Consumer-directed healthcare
      • Hybrid sites
      • Physician/provider tools
      • Recruitment
      • Enterprise 2.0
      • Return on Investment
      • Where to start
    • Core Principles of Web 2.0
      • The Web as Platform
      • You control your own data
      • Services, not packaged software
      • Architecture of participation
      • Cost-effective scalability
      • Remixable data source and data transformation
      • Harnessing collective intelligence
      O’Reilly.com
      • Blogs – own content
      • Wiki – participatory content
      • Google, Gmail, maps, Ajax – enriching the user experience
      • Social networking - MySpace
      • Photo sharing, tagging - Flickr, del.icio.us
      • Video, tagging, social network – Youtube
      • Podcasting
      • RSS – Real Simple Syndication – subscribing to the you want content
    • From Web 2.0 to Health 2.0
      • First Health 2.0 conference – Sept. 2007
      • Application of Web 2.0 tools to health care, especially consumers
      • Social networks for those with the same condition
      • Blogs to record their experiences
      • Vertical search – healthcare-specific
      • Consumer Driven Healthcare
      • Hospital and provider ratings
    • Is Web 2.0 appeal to a limited demographic?
      • Web 2.0 more popular with 18-25 year olds
      • Facebook member growth from those over 35
      • Social networks for seniors
      • Popularity of genealogy (ancestry.com) and photo sharing among older adults
      • Most common Healthcare consumers often in the 45 and over
    • The Real Value of Web 2.0
      • In Health Care
      • Self-care management
      • Consumer-directed health care
      • Recruitment
      • Physician/Provider networking
      • Transparency
    • Selfcare Management - Health 2.0
    • PatientsLikeMe.com - Detail on condition Progression Rate
    • Health Care Blogs – Patients
    • Health Care Blogs - Physicians
    • Health-specific Search Engines
      • Focus on vetted healthcare content
      • Try to address the problem of a Google search results of 37,500,000 or more
      • Have extra tools which add value
        • Health content
        • Blogs
        • News
        • Drug lookup
    • Vertical Search – Healia.com
    • Search features – Healia.com
      • More general, more specific
      • Filter results
    • Search – Healthline.com
    • Health Experts – Value Add Healthline.com
    • Personal Stories - Cancer Survivors Network
    • Consumer-Directed Healthcare
      • Finding affordable health insurance
      • Finding providers – cost and quality
      • Finding testing by mail
    • Insurance and Providers
    • Shopping for Care Packages Minneapolis/St. Paul
    • Consumer Genomics 23andme.com Google Spinoff
    • Video and Podcast
    • Cleveland Clinic Healthedge Podcasts
    • Personal Health Records 100,000 users
    • Google Health From PHR
    • Hybrid Sites – combine traditional features with Web 2.0 tools
      • Traditional/vetted health content
      • Health tools
      • Videos, podcasts
      • Health news
      • Allows comments and ratings on all of the above
      • Blogs, personal websites
      • Example – Revolution Health
    • RevolutionHealth.com
    • Looking For Partnerships
    • Physician/Provider Tools For physicians only, provides profile, publications, clinical trials, and connections with others.
    • Physician Social Networks Share Cases
    • Physician Social Networks
      • Great potential for knowledge sharing, solving rare cases
      • Limited to physicians only – allows for more openness
      • Time challenge for physicians
      • Opportunity to get referrals
        • Based on profile
        • Based on publications
        • Based on clinical trials, research interests
    • Web 2.0 and Recruitment
      • LinkedIn.com as an online business networking and resume
      • Nursing social networking sites as potential recruitment tools
      • Creating a blog, such as, a day in the life of a nurse at our hospital
      • Facebook and MySpace – pros and cons – appeal to future generations?
    • Recruitment
      • LinkedIn.com
      • Profile
      • Connections
      • Online contacts
      • Make new connection - introduced through those you know
      • Recruiters searching for managers, consultants
    • Enterprise 2.0
      • Using Web 2.0 tools within your organization
      • Healthcare is collaborative, so Web 2.0 especially social networking should fit
      • However, healthcare is also conservative, risk adverse
      • Where is the value – knowledge sharing, internal transparency, empower employees
    • Enterprise 2.0 – CEO Blog
      • Topics
      • health and wellness
      • Community Outreach
      • Smoking Cessation
      • Medical Innovation
    • Enterprise 2.0 – Wikis for knowledge sharing
    • Return on Investment
      • Difficult to calculate
      • More traffic to your website
      • New patients – what are they worth?
      • Nurse Recruitment – value of one candidate
      • Clinical trial referrals
      • Enhancing organization’s reputation
      • Enhancing employee communication
    • What it takes
      • Strategy – how does it fit into your Web and new customer strategy
      • Staffing – Marketing, IT, executive sponsor
      • Use free Web 2.0 tools – YouTube, Blogger, etc.
      • Install your own tools – minimal expense but need IT involvement
      • Monitoring ROI – web traffic, monitoring, approving comments, new patients/customers into your CRM system
      • Partnerships with existing Health 2.0 sites
    • Your Next Steps
      • Try an RSS feed for Health news
      • Signup for a social network related to healthcare – revolution health, other
      • Start a blog or comment on someone else’s blog
      • Consider how to develop virtual focus group
      • How can these tools enhance your organization’s reputation? Transparency, cutting edge, interested in customer opinions
    • Health 2.0 Conference Home of the Startups
    • Questions
    • Join Us at the 13 th Annual Health Management Congress
      • July 22-24, 2008, Lake Buena Vista, Florida
      • Receive a 20% discount to Health Management Congress
      • Use priority code WEBINAR when you register
      • www.healthmanagementcongress.com