John Sharp, MSSA, PMP
   Cleveland Clinic
  Clevelandclinic.org



              Health Care New Media   June 16, 2009
   YouTube Channel
    http://www.youtube.com/user/ClevelandClinic
   Facebook
    http://www.facebook.com/pages/Clevela...
   Understand Google’s Internet dominance
   Exploit Google’s social media tools
   Monitor social media content using ...
   "In a networked world,
    trust is the most important of currency."

Eric Schmidt, Google CEO, commencement
  address...
   Google search used by physicians for
    diagnosis
   Google Scholar for medical journal search
   Image search for ...
 News Results, book results
 Related Search Results
Searches related to: heart failure
 heart attack end stage heart fai...
   In 2008, 25% of all Google searches originated on
    YouTube
   How are hospitals using:
    ◦ Distribute important ...
Health Care New Media   June 16, 2009
   Blogger
   RSS
   Google Docs, spreadsheet, calendar
   Gmail
   Google chat and video chat

   Full set of Colla...
Shared Calendar,
Documents, Spreadsheets




            Health Care New Media   June 16, 2009
   Google news alert
   Google blog search/alert
   Google video search
   Google image search
   Google Reader or RS...
Health Care New Media   June 16, 2009
Health Care New Media   June 16, 2009
Health Care New Media   June 16, 2009
   Conceived in 2006
   2/21/2008 – Cleveland Clinic pilot with
    Google Health announced at HIMSS
    conference
   ...
   Platform is an application
    infrastructure with basic
    features which enables the
    building of applications w...
Health Care New Media   June 16, 2009
   A – Z, includes A.D.A.M. content
   Symptoms
   Illustrations
   Related News
   Treatment
   Related Groups
   ...
Import Medical Records




                         Health Care New Media   June 16, 2009
   Explore medications and treatments




                            Health Care New Media   June 16, 2009
   Convert paper records

                      retrieve medical records and
                      convert them for impor...
Find personalized tools
 Diabetes Health Risk Assessment
 Go Red Heart CheckUp – American Heart
  Association
 Heart At...
Copy and share your records
 Epocrates Patient Snapshot
 iHealth is an online PHR and physician-
  patient communication...
   ePatient Dave, Saturday, April 4, 2009
   “Imagine someone had been managing your
    data, and then you looked”
   ...
   "No Google Health user will
    ever find their Google Health
    information as search results
    anywhere on Google...
   Organize your health information, with
    everything in one place
   Simplify your life: enter health info once, use...
Health Care New Media   June 16, 2009
HealthVault Devices
      Health Care New Media   June 16, 2009
Google Health                 Microsoft HealthVault
   PHR integration              Integration with devices
   Integra...
   Strong Non-Disclosure agreement
   How will the partner treat patient privacy?
   Keep you own organizational goals ...
   Do you have an EMR or PHR?
   Are you providing wellness tools?
   Do you want to do remote monitoring?
   Resource...
   Conversation in the cloud
   Bringing the online experience closer and
    closer to our real world experience of fac...
Health Care New Media   June 16, 2009
Health Care New Media   June 16, 2009
   Understand Google’s Internet dominance
   Exploit Google’s social media tools
   Monitor social media content using ...
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Utilizing Google and Custom Search Tools for Better Healthcare Information

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Healthcare Social Media Conference presentation 6/16/09, Phoenix, AZ

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Utilizing Google and Custom Search Tools for Better Healthcare Information

  1. 1. John Sharp, MSSA, PMP Cleveland Clinic Clevelandclinic.org Health Care New Media June 16, 2009
  2. 2.  YouTube Channel http://www.youtube.com/user/ClevelandClinic  Facebook http://www.facebook.com/pages/Cleveland- Clinic/57114943099  Twitter http://twitter.com/ClevelandClinicNews  LinkedIn http://www.linkedin.com/groups?gid=136543  eClevelandClinic.org – PHR, second opinion Health Care New Media June 16, 2009
  3. 3.  Understand Google’s Internet dominance  Exploit Google’s social media tools  Monitor social media content using Google  Google Health, Microsoft HealthVault – either or both?  Partnerships in Health 2.0 – lessons learned  Google will continue to innovate Health Care New Media June 16, 2009
  4. 4.  "In a networked world, trust is the most important of currency." Eric Schmidt, Google CEO, commencement address at the University of Pennsylvania, 5/18/2009 Health Care New Media June 16, 2009
  5. 5.  Google search used by physicians for diagnosis  Google Scholar for medical journal search  Image search for medical drawings and photos  Has the epicenter of health authority shifted from doctors to laypeople in forums and other social media online? Forrester Health Care New Media June 16, 2009
  6. 6.  News Results, book results  Related Search Results Searches related to: heart failure heart attack end stage heart failure causes of heart failure heart failure guidelines heart failure pathophysiology diastolic heart failure heart failure society heart disease Health Care New Media June 16, 2009
  7. 7.  In 2008, 25% of all Google searches originated on YouTube  How are hospitals using: ◦ Distribute important medical information ◦ Promoting and branding their online reputation ◦ Building relationships within the online community ◦ Using video to film a surgery or procedure Health Care New Media June 16, 2009
  8. 8. Health Care New Media June 16, 2009
  9. 9.  Blogger  RSS  Google Docs, spreadsheet, calendar  Gmail  Google chat and video chat  Full set of Collaborative tools  Best way to exploit Health Care New Media June 16, 2009
  10. 10. Shared Calendar, Documents, Spreadsheets Health Care New Media June 16, 2009
  11. 11.  Google news alert  Google blog search/alert  Google video search  Google image search  Google Reader or RSS feeds via iGoogle home page Health Care New Media June 16, 2009
  12. 12. Health Care New Media June 16, 2009
  13. 13. Health Care New Media June 16, 2009
  14. 14. Health Care New Media June 16, 2009
  15. 15.  Conceived in 2006  2/21/2008 – Cleveland Clinic pilot with Google Health announced at HIMSS conference  Import data from the MyChart PHR to Google Health  Ability to verify and add information from other providers, pharmacies, etc. Health Care New Media June 16, 2009
  16. 16.  Platform is an application infrastructure with basic features which enables the building of applications which contribute to or utilize data  PHR – stand alone application which stores health information for the use of the patient/consumer. May be tethered – connected to a EHR Health Care New Media June 16, 2009
  17. 17. Health Care New Media June 16, 2009
  18. 18.  A – Z, includes A.D.A.M. content  Symptoms  Illustrations  Related News  Treatment  Related Groups  Search trends  Causes, Test and Diagnosis, Prognosis, prevention, complications  When to contact a doctor  Connect to your profile Health Care New Media June 16, 2009
  19. 19. Import Medical Records Health Care New Media June 16, 2009
  20. 20.  Explore medications and treatments Health Care New Media June 16, 2009
  21. 21.  Convert paper records retrieve medical records and convert them for import into your Google Health profile converts your paper medical records into electronic format, organizes them on a CD, and allows you to upload medical information within them to Google Health Health Care New Media June 16, 2009
  22. 22. Find personalized tools  Diabetes Health Risk Assessment  Go Red Heart CheckUp – American Heart Association  Heart Attack Risk Calculator  LIVESTRONG.COM  Transfers information from your profile to these sites Health Care New Media June 16, 2009
  23. 23. Copy and share your records  Epocrates Patient Snapshot  iHealth is an online PHR and physician- patient communication service from Medem  NoMoreClipboard.com  MyMedicalRecords.com - Information from your Google Health profile can be made available online to doctors in case of emergency. Health Care New Media June 16, 2009
  24. 24.  ePatient Dave, Saturday, April 4, 2009  “Imagine someone had been managing your data, and then you looked”  What he found: ◦ Outdated information ◦ Diagnoses he never was told about ◦ All based on claims data  Boston Globe picked up story  Google Health & Partners Healthcare rush to fix the problem Health Care New Media June 16, 2009
  25. 25.  "No Google Health user will ever find their Google Health information as search results anywhere on Google. That information is yours," Zeiger said.  Consumers are going to need to have a legal remedy for misuse of their personal health Roni Zeiger information -Center for Google Health Democracy and Technology  Not a HIPAA covered entity Health Care New Media June 16, 2009
  26. 26.  Organize your health information, with everything in one place  Simplify your life: enter health info once, use it in many ways  Gain insight with data that helps you make informed decisions  Connect with medical devices – blood glucose monitors, weight scales, blood pressure monitors HealthDigitalNew Media Care Consumer April 16, 2009 June 16, 2009 26
  27. 27. Health Care New Media June 16, 2009
  28. 28. HealthVault Devices Health Care New Media June 16, 2009
  29. 29. Google Health Microsoft HealthVault  PHR integration  Integration with devices  Integration with Google  Many partners for search, other tools health and wellness  Growing list of sources tools to import personal  Major Hospital partners health date from  More graphic interface  Basic Google interface Both currently see the need for the other Health Care New Media June 16, 2009
  30. 30.  Strong Non-Disclosure agreement  How will the partner treat patient privacy?  Keep you own organizational goals in focus  Does it limit your ability to partner with others? Health Care New Media June 16, 2009
  31. 31.  Do you have an EMR or PHR?  Are you providing wellness tools?  Do you want to do remote monitoring?  Resources for technical development  See what others are doing: ◦ MyNYP.org ◦ Mayo Clinic Health Manager ◦ eClevelandClinic Health Care New Media June 16, 2009
  32. 32.  Conversation in the cloud  Bringing the online experience closer and closer to our real world experience of face- to-face communication  Beyond email, instant messaging  Collaborative editing  Communicate and work together with richly formatted text, photos, videos, maps  Potential for health care? Health Care New Media June 16, 2009
  33. 33. Health Care New Media June 16, 2009
  34. 34. Health Care New Media June 16, 2009
  35. 35.  Understand Google’s Internet dominance  Exploit Google’s social media tools  Monitor social media content using Google  Google Health, Microsoft HealthVault – either or both?  Partnerships in Health 2.0 – lessons learned  Google will continue to innovate  Links on Delicious: delicious.com/johnsharp/Q1NewMedia Health Care New Media June 16, 2009

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