Social Media Use Cases for Health Care

Social Media Use CasesJohn Sharp

Use Cases for Social Media
Connect with constituents – make web-communication two-way
Consumers – engage in discussions of wellness, conditions
Potential employees – job recruitment
Healthcare professionals – promote collaboration

Social Media fits with Healthcare
Medical practice is collaborative
Another channel to promote discovery, better treatments, efficiencies
Patients want to feel connected
Recruitment is an ongoing challenge, and the next generation is connected

Risks – Intellectual Property
Sharing information via social media becomes public
Proprietary information leaks
HIPAA violations
Health professionals “friending” patients
Value vs. time wasting
Harassment

Risks – Technical
Hacking of accounts on Twitter, Facebook
TinyURL – masks real link; can lead to web pages with malicious code
Bandwidth – especially YouTube and other streaming media

Social Media Lessons Learned
Low cost to entry
Risks can be managed
Must be integrated as a tactic within a marketing or other strategy
Needs a presence – your customers are online and talking about you
Success can be viral

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Social Media Use Cases for Health Care

by John Sharp on Mar 05, 2010

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Social Media Use Cases for Health Care — Presentation Transcript