Use Cases for Social Media<br />Connect with constituents – make web-communication two-way<br />Consumers – engage in discussions of wellness, conditions<br />Potential employees – job recruitment<br />Healthcare professionals – promote collaboration<br />
Social Media fits with Healthcare<br />Medical practice is collaborative<br />Another channel to promote discovery, better treatments, efficiencies<br />Patients want to feel connected<br />Recruitment is an ongoing challenge, and the next generation is connected<br />
Risks – Intellectual Property<br />Sharing information via social media becomes public<br />Proprietary information leaks<br />HIPAA violations<br />Health professionals “friending” patients<br />Value vs. time wasting<br />Harassment <br />
Risks – Technical<br />Hacking of accounts on Twitter, Facebook<br />TinyURL – masks real link; can lead to web pages with malicious code<br />Bandwidth – especially YouTube and other streaming media<br />
Social Media Lessons Learned<br />Low cost to entry<br />Risks can be managed<br />Must be integrated as a tactic within a marketing or other strategy<br />Needs a presence – your customers are online and talking about you<br />Success can be viral<br />
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