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Social Media in Healthcare

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  • 1. Social media in health care
    John Sharp, MSSA, PMP
  • 2. Objectives
    Social Media in Healthcare l October 1, 2010 l 2
    Define Social Media
    Describe the impact of social media on patient care
    Outline appropriate use of social media for health care professionals, both during work hours and on personal time
  • 3. Disclosure
    Social Media in Healthcare l October 1, 2010 l 3
    Advisory Board, Within3.com
    Within3 enables that engagement by building and sustaining secure online communities for formal and informal networks of health professionals.
  • 4. Social Media Defined
    Social Media in Healthcare l October 1, 2010 l 4
    Social media is a blending of technology and social interaction for the co-creation of value
    Uses web-based technology to enable dialog
    User-generated content
    Social Networking a large part
    Health 2.0 – User generated healthcare
    Wikipedia, Health 2.0 Conference
  • 5. Traditional Websites – limited interaction
    Social Media in Healthcare l October 1, 2010 l 5
    One-way communication- contact us
    • request appointment
    • 6. ask a question
  • Social Media in Healthcare l October 1, 2010 l 6
    Social Media – Two way communication
    My husband has had one conversation with a staff member at Cleveland Clinic, and I love you all already. The person he talked with was knowledgeable, professional, empathetic, and encouraging. Thank you for giving him hope after a long and difficult medical crisis. We can't wait for his surgery!
  • 7. Social Media – the Big Four
    Social Media in Healthcare l October 1, 2010 l 7
    Facebook – 500 million users
    Twitter - 145 million users
    LinkedIn – 60 million
    YouTube – more that 12 billion video views per month
  • 8. Social Media in Healthcare l October 1, 2010 l 8
    Facebook for
    organizations
  • 9. Twitter
    Social Media in Healthcare l October 1, 2010 l 9
    Tags - #hcsm
    Health CareSocial Media
  • 10. LinkedIn
    Social Media in Healthcare l October 1, 2010 l 10
    610Connections link you to 4,782,747+ professionals
  • 11. LinkedinGroupsDiscussions
    Social Media in Healthcare l October 1, 2010 l 11
  • 12. Social Media in Healthcare l October 1, 2010 l 12
    YouTube – Hospitals, Health Information
  • 13. Social Media in Healthcare l October 1, 2010 l 13
    Social Media Presentations
  • 14. Social Media Uses in Health Care
    Social Media in Healthcare l October 1, 2010 l 14
    Facebook – Wellness, links back to website
    Twitter – daily wellness tips, seminars, discoveries
    LinkedIn – recruitment, professional community
    YouTube – content, diseases and conditions, discoveries, medical specialties, patient stories
  • 15. Social Media for Patients - Empowerment
    Social Media in Healthcare l October 1, 2010 l 15
    Patient Communities
    Health and Wellness Information
    Custom Tools for monitoring/managing illness
  • 16. Patient Communities
    Social Media in Healthcare l October 1, 2010 l 16
  • 17. PatientsLikeMe.com- profile
    Social Media in Healthcare l October 1, 2010 l 17
  • 18. PatientsLikeMe – Personal Profile
    Social Media in Healthcare l October 1, 2010 l 18
  • 19. CaringBridge.org
    Social Media in Healthcare l October 1, 2010 l 19
    Communicating
    with family, friends
  • 20. Crowd Sourcing
    Social Media in Healthcare l October 1, 2010 l 20
  • 21. Blogs as the Center of Online Communities
    Social Media in Healthcare l October 1, 2010 l 21
  • 22. Health Information for Patients
    Social Media in Healthcare l October 1, 2010 l 22
  • 23. Combining Health Content and Community
    Social Media in Healthcare l October 1, 2010 l 23
    Content
    Discuss
  • 24. Information on Treatments
    Social Media in Healthcare l October 1, 2010 l 24
    Integration with Personal Health Record
  • 25. Custom Health Tools for Patients
    Social Media in Healthcare l October 1, 2010 l 25
  • 26. Wellness Challenge
    Social Media in Healthcare l October 1, 2010 l 26
  • 27. Managing Diabetes
    Social Media in Healthcare l October 1, 2010 l 27
  • 28. Helping Patients Find Useful Social Media Tools
    Social Media in Healthcare l October 1, 2010 l 28
    Post 3 times a day
  • 29. What to Recommend to Patients
    Social Media in Healthcare l October 1, 2010 l 29
    As with healthcare websites, start with reliable, well known organizations – hospitals, non-profits
    Depends on the patient’s motivation, tech savy-ness
    Review the sites within your area of interest
    Cancer – ACOR.org
    Diabetes – Diabetesmine.com
    ALS, MS – PatientsLikeMe.com
    Prescribe social media? The ePatient Dave Story
  • 30. ePatient Dave
    Social Media in Healthcare l October 1, 2010 l 30
    Diagnosed with Stage IVkidney cancer
    Oncologist prescribe ACOR
    Discovered a support groupand new information on currenttreatments
    Now cancer free
    Speaking, writing on the empowerment of online communities
  • 31. Unhelpful Social Media
    Social Media in Healthcare l October 1, 2010 l 31
    Promote unproven treatments
    Cancer communities promoting marijuana use
    Pain communities as potential sources for prescription drugs
    Unsubstantiated rumors about vaccination side effects
    Links to bogus treatments
    Social media like Twitter and Facebook can link to anything and may point someone away from effective treatment (experience-based rather than evidence-based)
    Information overload
    health information sites plus social media can easily overload a desperate patient
  • 32. Social Media At Work
    Social Media in Healthcare l October 1, 2010 l 32
  • 33. Communities for health care professionals
    Social Media in Healthcare l October 1, 2010 l 33
    Promote a broad base of professional support
    Latest news, trends
    Job opportunities
    Reviews of books and journal articles
    Greater ownership in national organizations
  • 34. Physician Social Networking
    Social Media in Healthcare l October 1, 2010 l 34
    Clinical case discussions
    Clinical Trial management
    Professional associations
    Discussions before, during and after professional meetings
  • 35. Social Work Networks
    Social Media in Healthcare l October 1, 2010 l 35
  • 36. Nursing Communities
    Social Media in Healthcare l October 1, 2010 l 36
  • 37. LinkedIn – for Recruitment
    Social Media in Healthcare l October 1, 2010 l 37
  • 38. Employee Social Media Policy
    Social Media in Healthcare l October 1, 2010 l 38
    Don’tshare any information about patients
    Any selling or soliciting donations must be approved in advance
    Make it clear that you are posting your own opinions and not those of your employer
    Don’tpublish confidential or proprietary information
    Posting and viewing social media sites should not interfere with your work
    Post to social media sites should not contain any product or service endorsements or any content that may construed as political lobbying, solicitations or contributions
    Approved Social Media Networkers should stay within the scope of their role in posting on behalf of the organization
  • 39. Professional versus Personal
    Social Media in Healthcare l October 1, 2010 l 39
    What is appropriate to share?
    Who to share with?
    How to control privacy?
    Does privacy exist anymore?
    What about harassment?
  • 40. Understand privacy settings
    Social Media in Healthcare l October 1, 2010 l 40
  • 41. Closed versus Open Communities
    Social Media in Healthcare l October 1, 2010 l 41
    Closed communities are rare in social media- Will ask you to validate your identity
    Most allow anonymous user accounts – can’t confirm other’s identity
    Who is listening, watching? – hospital staff post photo takenof dying patient on Facebook – LA Times, 8/8/10
  • 42. Patient Contact Through Social Media
    Social Media in Healthcare l October 1, 2010 l 42
    Patients or families want to “friend” you on Facebook
    Ignore? – will they ask you in person
    Allow? – how will you respond outside of the clinical setting? Do you want them to know about your family, vacations, fiends?
    HIPAA violation once you discuss clinical issues
    Have a personal policy which follows the institutional policy
    “I don’t friend my patients/clients online but I would be glad to direct you to some helpful sites/communities”
  • 43. Social Media in Healthcare l October 1, 2010 l 43
    Future
    Wellness
    Convergence
    • Comprehensive
    Online experience
    -Interact withonline communities
    -mobile apps
    -home monitoring
    -wellness &disease prevention
    -new social mediatrends
    Health Content
    Website
    Find MD
    Second Opinion
    eHealth
    PHR
    Google Health
    Twitter
    blogs
    Social Media
    Facebook
    YouTube
  • 44. card.ly/JohnSharp
    Social Media in Healthcare l October 1, 2010 l 44
  • 45. Links
    Social Media in Healthcare l October 1, 2010 l 45
    www.delicious.com/johnsharp/promedica
    Delicious is an online bookmark organizer which allows you to tag links and share with others