Managing Risk in Social Media It’s better to be in the conversation than to not even know one is occurring
Social Media Return on Investment Enhance productivity Enhance collaboration Promote learning, innovation Enable rapid communication Improve executive communication – more personal approach Develop dynamic knowledge repositories
Return on Investment Soft Transparency Brand enhancement Worker efficiency, networking, satisfaction (Ygen) Hard Drive web traffic to website, events, announcements Recruitment Employee Wellness Client referrals
Risks Mitigation Plan Monitor what people are saying about you Manage your online reputation Enter cautiously If you launch a blog, require that comments be approved before posting Consider Web 2.0 a new tool set, not a solution looking for a problem To block or not to block social media from work site?
Toe in the Water Approach Develop a strategy Claim your brand Monitor your brand Focus on the big 4 – LinkedIn, Facebook, Twitter, YouTube Begin by repurposing content – press releases, evergreen content Utilize existing marketing, PR staff, or outsource