NEOSA CIO Symposium 111009

CIO Summit
Social Media Panel
November 10, 2009

Managing Risk in Social Media
It’s better to be in the conversation than to not even know one is occurring

Social Media Return on Investment
Enhance productivity
Enhance collaboration
Promote learning, innovation
Enable rapid communication
Improve executive communication – more personal approach
Develop dynamic knowledge repositories

Return on Investment
Soft
Transparency
Brand enhancement
Worker efficiency, networking, satisfaction (Ygen)
Hard
Drive web traffic to website, events, announcements
Recruitment
Employee Wellness
Client referrals

Risks Mitigation Plan
Monitor what people are saying about you
Manage your online reputation
Enter cautiously
If you launch a blog, require that comments be approved before posting
Consider Web 2.0 a new tool set, not a solution looking for a problem
To block or not to block social media from work site?

Toe in the Water Approach
Develop a strategy
Claim your brand
Monitor your brand
Focus on the big 4 – LinkedIn, Facebook, Twitter, YouTube
Begin by repurposing content – press releases, evergreen content
Utilize existing marketing, PR staff, or outsource