NEOSA CIO Symposium 111009

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NEOSA CIO Symposium 111009

  1. 1. CIO Summit<br />Social Media Panel<br />November 10, 2009<br />
  2. 2. Managing Risk in Social Media<br />It’s better to be in the conversation than to not even know one is occurring<br />
  3. 3. Social Media Return on Investment<br />Enhance productivity<br />Enhance collaboration<br />Promote learning, innovation<br />Enable rapid communication<br />Improve executive communication – more personal approach<br />Develop dynamic knowledge repositories <br />
  4. 4. Return on Investment<br />Soft<br />Transparency<br />Brand enhancement<br />Worker efficiency, networking, satisfaction (Ygen)<br />Hard<br />Drive web traffic to website, events, announcements<br />Recruitment<br />Employee Wellness<br />Client referrals<br />
  5. 5. Risks Mitigation Plan<br />Monitor what people are saying about you<br />Manage your online reputation<br />Enter cautiously<br />If you launch a blog, require that comments be approved before posting<br />Consider Web 2.0 a new tool set, not a solution looking for a problem<br />To block or not to block social media from work site?<br />
  6. 6. Toe in the Water Approach<br />Develop a strategy<br />Claim your brand<br />Monitor your brand<br />Focus on the big 4 – LinkedIn, Facebook, Twitter, YouTube<br />Begin by repurposing content – press releases, evergreen content<br />Utilize existing marketing, PR staff, or outsource<br />

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