Health care social media communities

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Health care social media communities

  1. 1. Health Care Social Media Landscape John Sharp ehealth.johnwsharp.com June 2, 2011
  2. 2. Social Media Emerging Communities Health 2.0 Pharma 2.0 e-Patients #HCSM Medicine 2.0
  3. 3. Health 2.0 <ul><li>Startups </li></ul><ul><li>Middleware </li></ul><ul><li>Challenges </li></ul><ul><li>Health 2.0 blog </li></ul><ul><li>Health 2.0 Conferences </li></ul>
  4. 4. Medicine 2.0 <ul><li>Medicine 2.0 conference – Toronto, now international </li></ul><ul><li>International flavor </li></ul><ul><li>Academic approach </li></ul><ul><li>Journal of Internet Medical Research </li></ul>
  5. 5. E-Patients <ul><li>Advocacy focus </li></ul><ul><li>E-Patients.net website/blog </li></ul><ul><li>Society of Participatory Medicine </li></ul><ul><li>Journal of Participatory Medicine </li></ul><ul><li>Communities – PatientsLikeMe, OrganizedWisdom, ACOR </li></ul><ul><li>Blogs – DiabetesMine, etc. </li></ul>
  6. 6. HCSM <ul><li>Marketing focus </li></ul><ul><li>Weekly HCSM chats on Twitter </li></ul><ul><li>Mayo Center for Social Media </li></ul><ul><li>HCSMCa, HCSMeu </li></ul>
  7. 7. Pharma Social Media <ul><li>Marketing from pharma, device </li></ul><ul><li>PharmaVoice, other blogs </li></ul><ul><li>FDA regulations – uncertainty </li></ul>
  8. 8. Social Media Communities <ul><li>Overlapping – Medicine 2.0 at Stanford </li></ul><ul><li>Patients 2.0 at Health 2.0 </li></ul><ul><li>Mainstream – HCSM pervasive at HIMSS conference </li></ul><ul><li>Government 2.0 – working with Health 2.0, providing challenges to encourage innovation </li></ul>

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