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Health care social media communities
Health care social media communities
Health care social media communities
Health care social media communities
Health care social media communities
Health care social media communities
Health care social media communities
Health care social media communities
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Health care social media communities

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  • 1. Health Care Social Media Landscape John Sharp ehealth.johnwsharp.com June 2, 2011
  • 2. Social Media Emerging Communities Health 2.0 Pharma 2.0 e-Patients #HCSM Medicine 2.0
  • 3. Health 2.0 <ul><li>Startups </li></ul><ul><li>Middleware </li></ul><ul><li>Challenges </li></ul><ul><li>Health 2.0 blog </li></ul><ul><li>Health 2.0 Conferences </li></ul>
  • 4. Medicine 2.0 <ul><li>Medicine 2.0 conference – Toronto, now international </li></ul><ul><li>International flavor </li></ul><ul><li>Academic approach </li></ul><ul><li>Journal of Internet Medical Research </li></ul>
  • 5. E-Patients <ul><li>Advocacy focus </li></ul><ul><li>E-Patients.net website/blog </li></ul><ul><li>Society of Participatory Medicine </li></ul><ul><li>Journal of Paticipatory Medicine </li></ul><ul><li>Communities – PatientsLikeMe, OrganizedWisdom, ACOR </li></ul><ul><li>Blogs – DiabetesMine, etc. </li></ul>
  • 6. HCSM <ul><li>Marketing focus </li></ul><ul><li>Weekly HCSM chats on Twitter </li></ul><ul><li>Mayo Center for Social Media </li></ul><ul><li>HCSMCa, HCSMeu </li></ul>
  • 7. Pharma Social Media <ul><li>Marketing from pharma, device </li></ul><ul><li>PharmaVoice, other blogs </li></ul><ul><li>FDA regulations – uncertainty </li></ul>
  • 8. Social Media Communities <ul><li>Overlapping – Medicine 2.0 at Stanford </li></ul><ul><li>Patients 2.0 at Health 2.0 </li></ul><ul><li>Mainstream – HCSM pervasive at HIMSS conference </li></ul><ul><li>Government 2.0 – working with Health 2.0, providing challenges to encourage innovation </li></ul>

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