Digital Customer in Health Care

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  • + charliez Carlos Z 7 months ago
    Thanks for the response John, but still have doubts, when I get my info in drugs.com and connect it to Google Health, I would assume that HIPAA should cover this entities with my health info...
  • + JohnSharp John Sharp 7 months ago
    HIPAA does limit one’s ability to use Web 2.0 for direct communication from providers to patients. However, most Web 2.0 and Health 2.0 companies are not covered entitites under HIPAA
  • + charliez Carlos Z 7 months ago
    How does HIPAA relates to all these 2.0 ways of communicating?
  • + sharethoughts sharethoughts 7 months ago
    Nice show thanks for sharing
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Digital Customer in Health Care - Presentation Transcript

  1.  
    • Introduce Web 2.0 in health care and the basic toolset
    • Discuss the disruptive nature and value of Web 2.0 for health care organizations
    • Your online reputation
    • Strategies – where to start
    Quick Take Aways
    • Blogs and Microblogging – own content
    • Wiki – participatory content
    • Google, Gmail, maps– enriching the user experience
    • Social networking - Facebook
    • Flickr, delicious – photo sharing, tagging
    • YouTube – video, tagging, viral videos
    • Virtual Worlds – Second Life
  2.  
    • Web publishing platform
    • Typically a single owner
    • Utilized to convey information and express opinions
    • Diary like – monthly calendar indicating days with entries
    • Comments usually encouraged
    • RSS – how to subscribe
  3. Hospital CEO Blog
    • 133 million blogs
    • 900,000 blog posts every 24 hours
    • More than four in five bloggers post product or brand reviews
  4. Hospital Consumer-Facing blog
    • What are others saying about you?
    • Google News
    • Blogs
    • YouTube
    RSS – Really Simple Syndication RSS to Monitor Content
  5. RSS from a Blogs/Videos Using iGoogle
  6. Hospital and Physician Rating Sites
    • Part of Consumer Directed Health Care
    • www.angieslist.com
    • www.ratemds.com
    • www.healthgrades.com
    • Free Hospital Ratings
    • Find comprehensive quality reports on hospitals in your area including:
    • Extensive information on relevant procedures and medical conditions
    • Average length of stay
    • Price comparisons to financially plan for your healthcare
  7. Microblogging – Twitter
    • Between texting and blogging
    • Limited to 140 characters
    • Persistent awareness
    • Business uses – immediate communication
  8. Hospital Press Release Twitter Account
  9. Healthcare uses of Twitter
    • Press releases
    • Emergency communication – MD Anderson during hurricane
    • Personal Health diary
    • Weight Management support
    • Daily Health tips
    • Brainstorming
    • Updating families during procedures
    • MySpace, Facebook, LinkedIn
    • Like a personal web page with links to “friends”
    • For patients – development of condition-related communities – opportunity for disease management?
    • “ One-third of all online type 2 diabetes patients are using Health 2.0 sources “
    • Social Networking for business - LinkedIn
    Web 2.0 in Health Care
  10.  
  11. Monitoring ALS progression Functional Rating Scale Forced Vital Capacity PatientsLikeMe
    • Virtual World – many companies have built businesses in Second Life
    • Appeal mostly to younger demographic, esp. gamers
    • Potential for education of medical professionals and consumer health promotion
  12. Use of Social Media for Better Health
    • Use social media to stick to goals
    • Research healthy habits and techniques
    • Utilize social groups for support 
    • Track progress
    • Help others achieve better health
    • ericbrodysblog.com
  13. Social Networking for Physicians Featured communities
  14.  
  15. Google Health as a Disruptive Model User Generated Health Care
  16. Enterprise 2.0
    • Using Web 2.0 within your organization
    • Examples
      • Social networking to encourage cross-department collaboration, innovation
      • Wikis as a reference tool
      • CEO blog for employee communications
  17.  
    • Growth of Blogs slowing
    • Twitter, Microblogging growing
    • Videos growing faster than podcasting
    • Healthcare adoption growing – patients, providers and payers
    • New Health 2.0 companies emerging Last conference sold out at 1000 attendees
    • Demographics – was 18-30, now “graying”
    Trends in Web 2.0
  18. http://ebennett.org/stats/
  19. Consider the Healthcare Consumer
    • Best Bets
    • Blogs
    • Twitter
    • Video channel, podcasting
    • Less Value?
    • Facebook
    • Second Life
    • Develop a working group on Web 2.0
    • Integrate into marketing, communications strategy
    • Develop a policy or guidelines which
      • Encourages employees and customers to create content
      • Establish parameters for that content
    • Coordinate with IT
  20. Developing a Strategy - Integrate with marketing strategy
      • How will it strengthen your brand, your online reputation?
      • Establish a presence
        • YouTube Channel
        • Twitter Account(s)
        • Facebook group?
        • Expert Blog
        • RSS feeds consolidated
        • Sharing tools – Delicious, Digg, etc.
  21. Developing a Strategy - Experiment
    • LinkedIn or social network for nurse recruitment
    • Executive blog for employee communication
    • Social Network for physician alumni
    • Video channel on YouTube – create a viral video
    • Twitter for CME promotion
    • Send press releases, interview offers to bloggers with solid reputations
    • Twitter from the OR? Henry Ford Hospital
    • Twitter account for communicating with press
  22. Using Twitter for Press Communication
    • Create a unique Twitter account
    • Secure updates: In the setup, select, Protect My Updates – this allows some protection from others seeing your updates
    • Invite specific press contacts to request your updates
    • Do not accept requests to follow from people you do not recognize
    • Start posting updates with links on a daily basis to keep the press engaged
    • Include embargoed items?
  23. Return on Investment - Partnerships
    • Consumer social networks – new patients
    • Scientific/Research communities - collaboration
    • Physician/provider social networks - referrals
    • Nursing social networks – recruitment
  24. Blog: ehealth.johnwsharp.com Bookmarks: delicious.com/johnsharp/HIMSS2009

+ John SharpJohn Sharp, 7 months ago

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Web 2.0 in Health Care as a disruptive technology.

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