Introduce Web 2.0 in health care and the basic toolset Discuss the disruptive nature and value of Web 2.0 for health care organizations Your online reputation Strategies – where to start Quick Take Aways

Introduce Web 2.0 in health care and the basic toolset

Discuss the disruptive nature and value of Web 2.0 for health care organizations

Your online reputation

Strategies – where to start

Blogs and Microblogging – own content Wiki – participatory content Google, Gmail, maps– enriching the user experience Social networking - Facebook Flickr, delicious – photo sharing, tagging YouTube – video, tagging, viral videos Virtual Worlds – Second Life

Blogs and Microblogging – own content

Wiki – participatory content

Google, Gmail, maps– enriching the user experience

Social networking - Facebook

Flickr, delicious – photo sharing, tagging

YouTube – video, tagging, viral videos

Virtual Worlds – Second Life

Web publishing platform Typically a single owner Utilized to convey information and express opinions Diary like – monthly calendar indicating days with entries Comments usually encouraged RSS – how to subscribe

Web publishing platform

Typically a single owner

Utilized to convey information and express opinions

Diary like – monthly calendar indicating days with entries

Comments usually encouraged

RSS – how to subscribe

Hospital CEO Blog

133 million blogs 900,000 blog posts every 24 hours More than four in five bloggers post product or brand reviews

133 million blogs

900,000 blog posts every 24 hours

More than four in five bloggers post product or brand reviews

Hospital Consumer-Facing blog

What are others saying about you? Google News Blogs YouTube RSS – Really Simple Syndication RSS to Monitor Content

What are others saying about you?

Google News

Blogs

YouTube

RSS from a Blogs/Videos Using iGoogle

Hospital and Physician Rating Sites Part of Consumer Directed Health Care www.angieslist.com www.ratemds.com www.healthgrades.com Free Hospital Ratings Find comprehensive quality reports on hospitals in your area including: Extensive information on relevant procedures and medical conditions Average length of stay Price comparisons to financially plan for your healthcare

Part of Consumer Directed Health Care

www.angieslist.com

www.ratemds.com

www.healthgrades.com

Free Hospital Ratings

Find comprehensive quality reports on hospitals in your area including:

Extensive information on relevant procedures and medical conditions

Average length of stay

Price comparisons to financially plan for your healthcare

Microblogging – Twitter Between texting and blogging Limited to 140 characters Persistent awareness Business uses – immediate communication

Between texting and blogging

Limited to 140 characters

Persistent awareness

Business uses – immediate communication

Hospital Press Release Twitter Account

Healthcare uses of Twitter Press releases Emergency communication – MD Anderson during hurricane Personal Health diary Weight Management support Daily Health tips Brainstorming Updating families during procedures

Press releases

Emergency communication – MD Anderson during hurricane

Personal Health diary

Weight Management support

Daily Health tips

Brainstorming

Updating families during procedures

MySpace, Facebook, LinkedIn Like a personal web page with links to “friends” For patients – development of condition-related communities – opportunity for disease management? “ One-third of all online type 2 diabetes patients are using Health 2.0 sources “ Social Networking for business - LinkedIn Web 2.0 in Health Care

MySpace, Facebook, LinkedIn

Like a personal web page with links to “friends”

For patients – development of condition-related communities – opportunity for disease management?

“ One-third of all online type 2 diabetes patients are using Health 2.0 sources “

Social Networking for business - LinkedIn

Monitoring ALS progression Functional Rating Scale Forced Vital Capacity PatientsLikeMe

Virtual World – many companies have built businesses in Second Life Appeal mostly to younger demographic, esp. gamers Potential for education of medical professionals and consumer health promotion

Virtual World – many companies have built businesses in Second Life

Appeal mostly to younger demographic, esp. gamers

Potential for education of medical professionals and consumer health promotion

Use of Social Media for Better Health Use social media to stick to goals Research healthy habits and techniques Utilize social groups for support Track progress Help others achieve better health ericbrodysblog.com

Use social media to stick to goals

Research healthy habits and techniques

Utilize social groups for support

Track progress

Help others achieve better health

ericbrodysblog.com

Social Networking for Physicians Featured communities

Google Health as a Disruptive Model User Generated Health Care

Enterprise 2.0 Using Web 2.0 within your organization Examples Social networking to encourage cross-department collaboration, innovation Wikis as a reference tool CEO blog for employee communications

Using Web 2.0 within your organization

Examples

Social networking to encourage cross-department collaboration, innovation

Wikis as a reference tool

CEO blog for employee communications

Growth of Blogs slowing Twitter, Microblogging growing Videos growing faster than podcasting Healthcare adoption growing – patients, providers and payers New Health 2.0 companies emerging Last conference sold out at 1000 attendees Demographics – was 18-30, now “graying” Trends in Web 2.0

Growth of Blogs slowing

Twitter, Microblogging growing

Videos growing faster than podcasting

Healthcare adoption growing – patients, providers and payers

New Health 2.0 companies emerging Last conference sold out at 1000 attendees

Demographics – was 18-30, now “graying”

http://ebennett.org/stats/

Consider the Healthcare Consumer Best Bets Blogs Twitter Video channel, podcasting Less Value? Facebook Second Life

Best Bets

Blogs

Twitter

Video channel, podcasting

Less Value?

Facebook

Second Life

Develop a working group on Web 2.0 Integrate into marketing, communications strategy Develop a policy or guidelines which Encourages employees and customers to create content Establish parameters for that content Coordinate with IT

Develop a working group on Web 2.0

Integrate into marketing, communications strategy

Develop a policy or guidelines which

Encourages employees and customers to create content

Establish parameters for that content

Coordinate with IT

Developing a Strategy - Integrate with marketing strategy How will it strengthen your brand, your online reputation? Establish a presence YouTube Channel Twitter Account(s) Facebook group? Expert Blog RSS feeds consolidated Sharing tools – Delicious, Digg, etc.

How will it strengthen your brand, your online reputation?

Establish a presence

YouTube Channel

Twitter Account(s)

Facebook group?

Expert Blog

RSS feeds consolidated

Sharing tools – Delicious, Digg, etc.

Developing a Strategy - Experiment LinkedIn or social network for nurse recruitment Executive blog for employee communication Social Network for physician alumni Video channel on YouTube – create a viral video Twitter for CME promotion Send press releases, interview offers to bloggers with solid reputations Twitter from the OR? Henry Ford Hospital Twitter account for communicating with press

LinkedIn or social network for nurse recruitment

Executive blog for employee communication

Social Network for physician alumni

Video channel on YouTube – create a viral video

Twitter for CME promotion

Send press releases, interview offers to bloggers with solid reputations

Twitter from the OR? Henry Ford Hospital

Twitter account for communicating with press

Using Twitter for Press Communication Create a unique Twitter account Secure updates: In the setup, select, Protect My Updates – this allows some protection from others seeing your updates Invite specific press contacts to request your updates Do not accept requests to follow from people you do not recognize Start posting updates with links on a daily basis to keep the press engaged Include embargoed items?

Create a unique Twitter account

Secure updates: In the setup, select, Protect My Updates – this allows some protection from others seeing your updates

Invite specific press contacts to request your updates

Do not accept requests to follow from people you do not recognize

Start posting updates with links on a daily basis to keep the press engaged

Include embargoed items?

Return on Investment - Partnerships Consumer social networks – new patients Scientific/Research communities - collaboration Physician/provider social networks - referrals Nursing social networks – recruitment

Consumer social networks – new patients

Scientific/Research communities - collaboration

Physician/provider social networks - referrals

Nursing social networks – recruitment

Blog: ehealth.johnwsharp.com Bookmarks: delicious.com/johnsharp/HIMSS2009